A recent report published by Infinium Global Research on ready-to-drink cocktails market provides in-depth analysis of segments and sub-segments in the global as well as regional ready-to-drink cocktails market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional ready-to-drink cocktails market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global ready-to-drink cocktails market. The global ready-to-drink cocktails market was valued at over USD 940 million in 2022 and is expected to reach about USD 2700 million in 2030, with a CAGR of more than 12% during the forecast period 2023-2030.
Ready-to-Drink (RTD) cocktails are alcoholic beverages that come pre-mixed and are packaged in bottles or cans, ready to be consumed without the need for additional ingredients or preparation. They provide a convenient and hassle-free option for consumers to enjoy a cocktail without having to mix it themselves or visit a bar. These cocktails are available in a diverse range of flavors and styles, from traditional options such as margaritas and mojitos to unique and innovative blends. Premium spirits and natural flavors are often used in their production to ensure high-quality taste. The popularity of RTD cocktails has been increasing in recent years, driven by their convenience and ease of consumption. With an abundance of options available, the market for RTD cocktails is expected to continue to grow in the foreseeable future, providing consumers with even more choices to indulge in.
The demand for low-alcohol flavored beverages is expected to drive the growth of the market, as consumers become increasingly health-conscious. To satisfy this demand, consumers are seeking out beverages with unique flavors that are lower in alcohol content, which is boosting the growth of the Ready-to-Drink (RTD) cocktails market. These pre-packaged drinks are designed for immediate and convenient consumption, making them ideal for a variety of social gatherings and events. Factors such as urbanization, changing consumer preferences and tastes, and the rise of party culture are contributing to the demand for RTD cocktails. However, high levels of sugar found in many of these products may present a challenge to the market's growth, as health-conscious consumers may seek out healthier drinking options. The market has significant potential for innovation in flavors, ingredients, and packaging options, which can help differentiate brands and attract a wider customer base. This opportunity for differentiation could lead to lucrative growth for the market in the future.
During the forecast period, North America is expected to maintain its dominant position in the ready-to-drink cocktails market, owing to the region's strong demand for vodka and whiskey-based beverages. The United States holds the largest revenue share in the market, driven by growing consumer demand for diverse flavors and on-the-go products. These cocktails' low alcohol content and affordable price contribute to their popularity among the U.S. consumers. In Asia Pacific, the market is expected to experience moderate growth due to the growing influence of Western culture, driving demand for premium, convenient, and high-quality cocktails. The changing lifestyles and increasing alcohol consumption in the region are also driving product demand. These drinks are especially appealing to younger consumers due to their convenience, lower alcohol content, and lower price compared to cocktails served at bars.
The report on global ready-to-drink cocktails market covers segments such as type, packaging, and distribution channel. On the basis of type, the sub-markets include wine-based, spirit-based, and malt-based. On the basis of packaging, the sub-markets include cans, and bottles. On the basis of distribution channel, the sub-markets include supermarkets, liquor stores, online stores, and bars and restaurants.
The report provides profiles of the companies in the market such as Bacardi, Brown‑Forman, Manchester Drinks, Diageo, Beam Suntory, Inc., Boston Beer Co., CUTWATER SPIRITS, E. & J. Gallo Winery, Constellation Brands, Inc., and Pernod Ricard.
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the ready-to-drink cocktails market. Moreover, the study highlights current market trends and provides forecasts from 2023-2030. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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