Growth matrix developed by Infinium Global Research, also known as IGR-Growth Matrix helps to understand the market situation
of the business segments. It helps to identify the most attractive segment for investment purposes and helps
the companies to make better decisions in strategy making. The IGR- Growth Matrix presents the zones that
define the position of the product segment and application segment based on the market size, growth anticipated
and the growth factors & historic growth.
Following are the Zones that IGR Growth Matrix Considers
Risky Zone: Low market size and low growth rate. Investment in this segment is risky.
Consolidation Zone : High growth rate and high market size, the companies operating in the segments
that have a high market size and high growth should focus on consolidating their market position in these
segments. Mergers and acquisitions, extensive marketing programs, and new product developments can be used
as marketing strategies to consolidate the market in these segments.
Retention Zone : High market size and low growth rate, the companies operating in this segment should retain their investments in this segment. Companies may focus on extensive marketing and advertisements.
Opportunity Zone : High growth in low market size.
Safe Zone : Moderate growth and moderate market size.