A recent report published by Infinium Global Research on anti-aging market provides in-depth analysis of segments and sub-segments in the global as well as regional anti-aging market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional anti-aging market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global anti-aging market.
Anti-aging products encompass a diverse range of topical treatments, dietary supplements, and aesthetic devices designed to mitigate, prevent, or reverse visible signs of biological aging. These solutions primarily target concerns such as fine lines, wrinkles, hyperpigmentation, and loss of skin elasticity by boosting collagen production and protecting the skin from oxidative stress. A significant trend is the rise of "Prejuvenation," where younger demographics (Gen Z and Millennials) adopt preventative anti-aging routines earlier in life. Additionally, there is a surging demand for Longevity-focused skincare, which utilizes biotechnological breakthroughs like exosome therapy and NAD+ boosters to address aging at a cellular level.
The global anti-aging market is experiencing robust growth, primarily fueled by a demographic shift toward an aging population that seeks to maintain a youthful appearance and improved skin health. This is complemented by a growing "preventative" mindset among younger consumers, who are integrating high-performance serums and sun protection into their daily regimens earlier than previous generations. The demand for efficacy has led to a surge in scientifically validated ingredients such as peptides and retinoids. However, the market faces significant restraints, including the high price tags associated with R&D-intensive premium products, which can limit accessibility in price-sensitive emerging economies. Additionally, navigating diverse global regulatory frameworks for "cosmeceuticals" remains a challenge for manufacturers. Despite these hurdles, a major opportunity exists in the integration of technology, specifically AI-powered skin diagnostics and non-invasive at-home devices like microcurrent and LED therapy tools, which allow brands to offer personalized and clinic-like results in a domestic setting.
The Moisturizers, Creams & Lotions segment holds the largest market share at approximately 40%. Their dominance is attributed to their status as a "staple" in skincare routines, offering a multi-functional approach by combining hydration with anti-wrinkle and sun protection benefits.
Retinoids and Hyaluronic Acids are the leading sub-segments, collectively accounting for over 45% of the market. Retinoids remain the "gold standard" for collagen induction, while hyaluronic acid’s immediate plumping effects make it a favorite in both mass and prestige markets.
The Offline segment (Specialty Beauty Stores and Pharmacies) remains the primary revenue contributor with a 65% share, as consumers prefer professional consultations for high-efficacy products. However, the Online segment is the fastest-growing, fueled by influencer marketing and AI-based virtual try-on tools.
North America currently dominates the global anti-aging market, holding a share of approximately 34%. This leading position is driven by high consumer awareness regarding skin longevity, a strong presence of multinational beauty giants, and a high per capita expenditure on premium personal care. The United States, in particular, remains a hub for innovation in aesthetic medicine and advanced dermatological formulations. The Asia-Pacific region is projected to be the fastest-growing market during the forecast period. Rapid urbanization, rising disposable incomes in countries like China and India, and the deep-rooted "K-beauty" and "J-beauty" cultures are significant catalysts. Consumers in this region are increasingly upgrading from basic skincare to specialized anti-aging treatments, with India emerging as a high-growth pocket due to its expanding middle class and increasing focus on male grooming.
• March 2025: BASF Personal Care introduced VitaGuard A, a next-generation retinol encapsulation technology that improves ingredient stability and reduces skin irritation.
• February 2025: The Estée Lauder Companies (ELC) announced a strategic collaboration with Serpin Pharma to develop innovative anti-inflammatory ingredients focused on skin longevity.
• January 2025: Shiseido launched a refillable version of its flagship Ultimune Power Infusing Serum, incorporating concentrated Japanese camellia extract to target skin defense and aging.
• August 2024: Purple Pompa debuted the "Age Balance" line, a sustainable skincare range that focuses on enhancing skin resilience rather than merely "combating" time.
| Report Coverage | Details |
|---|---|
| Market Size in 2023 | USD 52.23 Billion |
| Market Size by 2032 | USD 89.40 Billion |
| Growth Rate from 2024 to 2032 | CAGR of 6.40% |
| Largest Market | North America |
| No. of Pages | 300 |
| Market Drivers |
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| Market Segmentation | By Product Type, By Ingredient, By End User, and By Distribution Channel |
| Regional Scope | North America, Europe, Asia Pacific, and RoW |
The report on global anti-aging market provides a detailed analysis of segments in the market based on Product Type, Ingredient, End User, and Distribution Channel.
· Moisturizers
· Creams & Lotions
· Facial Serums
· Eye Care Products
· Sunscreen & Sun Protection
· Facial Cleansers & Exfoliators
· Retinoids
· Hyaluronic Acids
· Peptides
· Alpha Hydroxy Acids (AHAs)
· Antioxidants (Vitamin C & E)
· Others
· Women
· Men
· Offline (Specialty Beauty Stores
· Hypermarkets / Supermarkets
· Pharmacy / Drugstores
· Online (E-commerce, Brand Websites)
· L'Oréal S.A. (France)
· The Estée Lauder Companies Inc. (USA)
· Procter & Gamble (P&G) (USA)
· Unilever PLC (UK)
· Shiseido Company, Limited (Japan)
· Beiersdorf AG (Germany)
· Johnson & Johnson Services, Inc. (USA)
· AmorePacific Corporation (South Korea)
· Kao Corporation (Japan)
· Abbott Laboratories (USA)
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the anti-aging market. Moreover, the study highlights current market trends and provides forecasts from 2024-2032. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.