A recent report published by Infinium Global Research on pregnancy test kits market provides in-depth analysis of segments and sub-segments in the global as well as regional pregnancy test kits market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional pregnancy test kits market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global pregnancy test kits market.
Pregnancy test kits have transformed how women confirm their pregnancy status at home, becoming vital tools in family planning and reproductive healthcare. These over-the-counter devices detect the hormone human chorionic gonadotropin (hCG) in urine, indicating pregnancy. They offer privacy, convenience, and quick results, eliminating the need for lab visits that involve time and cost. Most kits work through a chemical reaction between hCG and antibodies, with a positive result shown by a specific line or symbol. Advances in technology have improved their accuracy, allowing detection as early as days before a missed period. Affordable and widely available, these kits empower women to manage their reproductive health effectively. It's essential to follow the provided instructions and consult a healthcare professional for confirmation and further advice.
Increasing awareness and acceptance are driving market growth. There has been a significant increase in awareness regarding pregnancy test kits, and they have gained wide acceptance among women of reproductive age. The accessibility and affordability of these kits have contributed to their popularity. Further, pregnancy test kits are known for their high accuracy in detecting pregnancy hormones (hCG) in urine or blood. They provide quick and easy results within a few minutes, allowing women to check for pregnancy in the privacy of their homes without the need for a doctor's appointment. The demand for pregnancy test kits continues to grow due to several factors. These include increasing sexual awareness, changes in social attitudes towards pregnancy, and the desire for early detection of pregnancy for timely medical intervention and family planning. However, although pregnancy test kits are generally reliable, they are not foolproof. False negatives can occur if the test is taken too early in the pregnancy or if the urine sample is diluted. This can lead to confusion and uncertainty, necessitating the need for confirmatory testing. Moreover, with the rise of digital health solutions, there is an opportunity to integrate pregnancy test kits with smartphone applications or wearable devices. This integration could provide additional features like tracking fertility cycles, providing personalized health recommendations, or connecting users with healthcare professionals.
Based on product type, the pregnancy test kits market is segmented into line pregnancy tests and digital devices. In 2024, line pregnancy tests held a dominant share, accounting for around 62% of the market revenue. This is primarily due to their affordability, ease of use, and widespread availability in both retail and online stores. Consumers often prefer line tests for their simplicity and reliability, especially in regions where digital devices are considered costlier or less accessible. Additionally, line tests have established trust over time, contributing to their continued preference among users.
Based on the type of test, the pregnancy test kits market is segmented into urine tests for hCG and blood tests for hCG. In 2024, urine tests dominated the market, accounting for over 75% of the revenue. This strong preference is driven by their convenience, affordability, and ability to deliver quick results at home without the need for clinical supervision. Additionally, urine tests are widely available in retail and online stores, making them more accessible to a larger consumer base compared to blood tests, which are more invasive and typically require a healthcare setting.
Based on the distribution channel, the pregnancy test kits market is segmented into hospital pharmacies, independent pharmacies & drug stores, online pharmacies, and other distribution channels. In 2024, retail pharmacies held the largest share, accounting for over 40% of the market, due to their widespread presence, convenience, and trusted reputation among consumers. Hospital pharmacies followed with a 25% share, serving users who prefer clinical guidance when purchasing pregnancy tests. Meanwhile, online pharmacies are expected to witness significant growth from 2026 to 2032, driven by increasing internet penetration, the convenience of doorstep delivery, and growing consumer preference for discreet purchases.
A regional analysis of pregnancy test kits reveals variations in accessibility, affordability, cultural attitudes, and healthcare infrastructure across different regions. North America holds a significant share of the market. In North America, pregnancy test kits are readily available over the counter in pharmacies, supermarkets, and online stores. These regions generally have well-established healthcare systems, high literacy rates, and strong consumer purchasing power. The market is highly competitive, with a wide range of options for consumers, including digital tests and early detection kits. In contrast, in developing regions like Africa, Asia, and parts of Latin America, access to pregnancy test kits can be more limited. Rural areas may have limited access to healthcare facilities, and cultural taboos and stigma surrounding pregnancy and sexuality can inhibit the availability and use of such kits. Additionally, affordability can be a major concern, as many women in these regions may not have the financial means to purchase expensive test kits.
In October 2024, First Response launched the Multi Check Pregnancy Test Kit, featuring EasyCup, a simplified approach to pregnancy testing. This kit includes a sample collection cup with an integrated test strip for easy use and reliable results, along with two Rapid Result tests for added reassurance.
In May 2025, Prega News, the leading pregnancy detection kit brand in India from Mankind Pharma, announced a partnership with Swiggy Limited, India’s pioneering on-demand convenience platform. Together, they launched a special campaign called "Preggy," which features a unique ‘Prega News Cravings Menu’ in celebration of Mother’s Day.
In September 2023, Prega News, India's pregnancy detection card with an 85% market share in the category, launched 6 new ranges of products aimed at supporting women and enhancing their entire journey of motherhood.
| Report Coverage | Details |
|---|---|
| Market Size in 2023 | USD 1035.06 Million |
| Market Size by 2032 | USD 2341.11 Million |
| Growth Rate from 2024 to 2032 | CAGR of 9.74% |
| Largest Market | North America |
| No. of Pages | 255 |
| Market Drivers |
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| Market Segmentation | By Product Type, By Type of Test, and By Distribution Channel |
| Regional Scope | North America, Europe, Asia Pacific, and RoW |
The report on global pregnancy test kits market provides a detailed analysis of segments in the market based on Product Type, Type of Test, and Distribution Channel.
· Line Pregnancy Tests
· Digital Devices
· Urine Tests for hCG
· Blood Tests for hCG
· Hospital Pharmacies
· Independent Pharmacies
· Drug Stores
· Online Pharmacies
· Other Distribution Channels
· Abbott
· bioMérieux
· Cardinal Health
· Church & Dwight Co., Inc.
· Germaine Laboratories Inc.
· Mankind Pharma
· McKesson Medical-Surgical Inc.
· QuidelOrtho Corporation
· SPD Swiss Precision Diagnostics GmbH
· Others
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the pregnancy test kits market. Moreover, the study highlights current market trends and provides forecasts from 2024-2032. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.