A recent report published by Infinium Global Research on anti-aging products market provides in-depth analysis of segments and sub-segments in the global as well as regional anti-aging products market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional anti-aging products market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global anti-aging products market.
Anti-aging products are formulated to reduce, delay, prevent, or visibly improve the signs of aging in the skin and other aspects of physical appearance. These products span a wide range of categories, including creams, lotions, serums, moisturizers, eye care formulations, haircare products, and dietary or nutraceutical supplements that contain active ingredients designed to improve skin elasticity, reduce wrinkles and fine lines, enhance hydration, and support overall skin health. Anti-aging solutions often incorporate scientifically validated actives such as retinoids, peptides, antioxidants, and hyaluronic acid, and may be developed for both daily consumer skincare regimens and professional cosmetic use. Their primary objective is to address the biological and visible effects associated with aging through topical, ingestible, or device-assisted approaches. The global anti-aging products market is a large and rapidly growing segment of the personal care and beauty industry, driven by demographic shifts, rising consumer awareness of skin health, and increasing demand for personalized and effective skincare solutions.
The global anti-aging products market is experiencing robust growth, primarily fueled by a demographic shift toward an aging population that seeks to maintain a youthful appearance and improved skin health. This is complemented by a growing "preventative" mindset among younger consumers, who are integrating high-performance serums and sun protection into their daily regimens earlier than previous generations. The demand for efficacy has led to a surge in scientifically validated ingredients such as peptides and retinoids. However, the market faces significant restraints, including the high price tags associated with R&D-intensive premium products, which can limit accessibility in price-sensitive emerging economies. Additionally, navigating diverse global regulatory frameworks for "cosmeceuticals" remains a challenge for manufacturers. Despite these hurdles, a major opportunity exists in the integration of technology, specifically AI-powered skin diagnostics and non-invasive at-home devices like microcurrent and LED therapy tools, which allow brands to offer personalized and clinic-like results in a domestic setting.
The Moisturizers, Creams, and Lotions segment holds the largest market share, accounting for approximately 40%. This dominance is due to their essential role in daily skincare routines and the widespread consumer preference for hydration and skin barrier protection. Additionally, there is a strong demand for multi-functional formulations that offer a combination of anti-aging benefits, hydration, SPF, and skin repair. For instance, in August 2024, Neutrogena launched its Visible Repair range in India, targeting early signs of skin aging in women. This line includes a serum, a regenerating cream, and an under-eye cream, all formulated with fast-acting retinol and other powerful anti-aging ingredients. These products are designed to enhance collagen production and improve skin elasticity.
Sales of anti-aging products through hypermarkets and supermarkets accounted for around 30% of the overall anti-aging products market in 2024. This strong performance was primarily driven by high consumer foot traffic, easy accessibility, and a wide range of products available at competitive prices. These retail formats provide a one-stop shopping experience, allowing consumers to explore and compare various anti-aging brands, from mass-market to premium options. Frequent discounts, in-store promotions, and bundling strategies effectively attract price-conscious buyers. Looking ahead, the online and e-commerce channel is projected to grow at a compound annual growth rate (CAGR) of around 10% from 2025 to 2032. This growth reflects the increasing consumer preference for convenience. With the rise of digitalization, more customers now prefer to browse, compare, and purchase products from the comfort of their homes instead of visiting physical stores.
North America currently dominates the global anti-aging products market, holding a share of approximately 34%. This leading position is driven by high consumer awareness regarding skin longevity, a strong presence of multinational beauty giants, and a high per capita expenditure on premium personal care. The United States, in particular, remains a hub for innovation in aesthetic medicine and advanced dermatological formulations. The Asia-Pacific region is projected to be the fastest-growing market during the forecast period. Rapid urbanization, rising disposable incomes in countries like China and India, and the deep-rooted "K-beauty" and "J-beauty" cultures are significant catalysts. Consumers in this region are increasingly upgrading from basic skincare to specialized anti-aging treatments, with India emerging as a high-growth pocket due to its expanding middle class and increasing focus on male grooming.
• March 2025: BASF Personal Care introduced VitaGuard A, a next-generation retinol encapsulation technology that improves ingredient stability and reduces skin irritation.
• February 2025: The Estée Lauder Companies (ELC) announced a strategic collaboration with Serpin Pharma to develop innovative anti-inflammatory ingredients focused on skin longevity.
• January 2025: Shiseido launched a refillable version of its flagship Ultimune Power Infusing Serum, incorporating concentrated Japanese camellia extract to target skin defense and aging.
• August 2024: Purple Pompa debuted the "Age Balance" line, a sustainable skincare range that focuses on enhancing skin resilience rather than merely "combating" time.
| Report Coverage | Details |
|---|---|
| Market Size in 2023 | USD 52.23 Billion |
| Market Size by 2032 | USD 89.40 Billion |
| Growth Rate from 2024 to 2032 | CAGR of 6.40% |
| Largest Market | North America |
| No. of Pages | 180 |
| Market Drivers |
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| Market Segmentation | By Product Type, and By Distribution Channel |
| Regional Scope | North America, Europe, Asia Pacific, and RoW |
The report on global anti-aging products market provides a detailed analysis of segments in the market based on Product Type, and Distribution Channel.
· Moisturizers
· Creams & Lotions
· Facial Serums
· Eye Care Products
· Sunscreen & Sun Protection
· Facial Cleansers & Exfoliators
· Facial Masks & Peels
· Others
· Supermarkets & Hypermarkets
· Pharmacy / Drugstores
· Specialty Beauty Stores
· Online / E-commerce
· Others
· Unilever PLC
· L'Oréal S.A.
· Beiersdorf AG
· The Procter & Gamble Company (P&G)
· The Estée Lauder Companies Inc.
· Shiseido Company, Limited
· Avon Products, Inc.
· Oriflame Holding AG
· Revlon, Inc.
· Kao Corporation
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the anti-aging products market. Moreover, the study highlights current market trends and provides forecasts from 2024-2032. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.