A recent report published by Infinium Global Research on oral rinses market provides in-depth analysis of segments and sub-segments in the global as well as regional oral rinses market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional oral rinses market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global oral rinses market.
The oral rinses market is undergoing a significant transformation, driven by rising consumer awareness of oral hygiene, growing incidences of dental problems such as gingivitis and halitosis, and increasing recommendations from dental professionals for preventive care. Oral rinses, including antiseptic, cosmetic, natural, and fluoride-based variants, are gaining traction due to their ability to provide quick, convenient, and effective solutions for maintaining oral health. The market is also benefiting from the rising popularity of alcohol-free and herbal formulations, as well as product diversification targeting specific concerns such as dry mouth, periodontitis, and mouth ulcers. Additionally, innovations such as plant-based active ingredients, probiotic-infused mouthwashes, and whitening-enhanced oral rinses are transforming product development and expanding consumer appeal. The growth of e-commerce, digital marketing campaigns, and subscription-based oral care kits is further enhancing consumer engagement and brand visibility.
The rising incidence of dental disorders like gingivitis, halitosis, and tooth decay is boosting the oral rinses market. Factors such as poor diet, high sugar intake, and increased tobacco and alcohol use contribute to oral health issues, leading consumers to seek oral rinses for effective hygiene and bacterial control. Dentists often recommend medicated mouthwashes, further driving demand. Urban lifestyles and rising disposable income lead consumers to invest in premium oral care products. However, prolonged use of certain mouthwashes can cause side effects like oral irritation and tooth staining, which may deter some users. Awareness of these drawbacks is prompting a search for alternatives, potentially limiting market growth. Technological innovations are creating new opportunities with developments such as probiotic-infused and alcohol-free mouthwashes aimed at specific concerns, improving effectiveness, and reducing side effects. Additionally, advancements like nanotechnology for plaque removal and enamel protection are paving the way for next-generation oral care solutions.
The antiseptic mouthwash segment dominated the global market, accounting for more than 30% of total revenue. Antiseptic mouthwash is an essential part of a general oral hygiene routine, as it helps control plaque buildup by reducing the bacterial load in the mouth. Typically containing alcohol, this type of mouthwash is often used by individuals with mouth infections to inhibit bacterial growth. On the other hand, the natural mouthwash segment is expected to experience significant growth in the coming years. This is largely due to the increasing demand for natural oral care products, which are perceived as safe and free from side effects. Many consumers prefer natural mouthwash as an alcohol-free alternative, as its ingredients tend to be gentler compared to traditional mouthwashes. Most natural mouthwash formulas include essential oils, salt, herbs like calendula and echinacea, as well as mint and aloe vera.
The periodontitis segment led the market, accounting for over 29.8% of revenue share. This dominance is largely attributed to inadequate hygiene practices, such as poor brushing and flossing habits. According to a recent report by the Centers for Disease Control and Prevention (CDC), 47.2% of adults aged 30 and older in the U.S. have some form of periodontal disease, with this figure rising to 70.1% among adults aged 65 and older. Severe periodontal diseases are estimated to affect around 14% of the global population. The dry mouth segment is projected to experience the highest growth rate during the forecast period, driven by increasing cases of diabetes, throat infections, and dehydration.
The online stores segment led the market, accounting for over 35% of revenue. The growing use of e-commerce websites for ordering products provides advantages such as price comparison, a wide variety of options, and discounts. These factors are expected to drive market growth during the forecast period. The global market is divided into three distribution channels: retail stores, pharmacies, and online stores. The retail stores segment emerged as the second-largest, primarily due to the traditional practice of purchasing products in person. Consumers appreciate the ability to physically inspect products before making a purchase, which gives them a sense of security.
The global oral rinses market is divided into North America, Europe, the Asia Pacific, and the Rest of the World. North America is expected to lead the market due to high consumer awareness of oral hygiene, a strong presence of major brands, and established dental care systems in the U.S. and Canada. There's also growing demand for premium, alcohol-free, and natural mouthwashes, supported by favorable regulations and product innovations. Conversely, the Asia-Pacific is projected to be the fastest-growing region, driven by urbanization, rising incomes, and increased awareness of oral hygiene, particularly in countries like China, India, and Japan. Expanding retail and e-commerce networks, along with government initiatives, are enhancing market growth in this region.
In April 2025, Kenvue announced a strategic collaboration with the Indian Dental Association (IDA) to enhance scientific literature regarding the use of mouthwashes for oral care.
In April 2025, TheraBreath, a brand by Church & Dwight Co., Inc., introduced two new products in the oral care category: TheraBreath Deep Clean Oral Rinse and TheraBreath Overnight Oral Rinse. Both rinses are formulated by dentists and are alcohol-free and dye-free, providing effective solutions for maintaining oral health.
| Report Coverage | Details |
|---|---|
| Market Size in 2023 | USD 7.37 Billion |
| Market Size by 2032 | USD 13.70 Billion |
| Growth Rate from 2024 to 2032 | CAGR of 7.16% |
| Largest Market | North America |
| No. of Pages | 255 |
| Market Drivers |
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| Market Segmentation | By Product Type, By Indication, and By Distribution Channel |
| Regional Scope | North America, Europe, Asia Pacific, and RoW |
The report on global oral rinses market provides a detailed analysis of segments in the market based on Product Type, Indication, and Distribution Channel.
· Antiseptic Mouthwash
· Cosmetic Mouthwash
· Natural Mouthwash
· Fluoride Mouthwash
· Periodontitis
· Mouth Ulcers
· Gingivitis
· Dry Mouth
· Retail Stores
· Pharmacies
· Online Stores
· Colgate-Palmolive Company
· Unilever
· Haleon Group of Companies
· Church & Dwight Co., Inc.
· Lion Corporation
· Himalaya Wellness Company
· Dabur.com
· SUNSTAR Suisse S.A.
· Amway
· Kenvue
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the oral rinses market. Moreover, the study highlights current market trends and provides forecasts from 2024-2032. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.