A recent report published by Infinium Global Research on herbal tea market provides in-depth analysis of segments and sub-segments in the global as well as regional herbal tea market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional herbal tea market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global herbal tea market.
Herbal tea is a non-caffeinated beverage prepared by infusing dried herbs, flowers, fruits, or spices in hot water. Unlike traditional teas derived from Camellia sinensis, herbal teas are widely consumed for their perceived health benefits, natural ingredients, and therapeutic properties. Common varieties include chamomile, peppermint, ginger, hibiscus, and blended herbal infusions. The market is driven by growing consumer awareness regarding health and wellness, increasing preference for natural and organic beverages, and rising adoption of functional drinks. Urbanization, busy lifestyles, and the shift away from sugary carbonated beverages are further accelerating demand. Additionally, innovation in flavors, sustainable packaging, and organic certifications is shaping market trends globally.
The global herbal tea market is experiencing robust growth supported by the increasing emphasis on preventive healthcare and holistic wellness. Consumers across developed and emerging economies are actively seeking natural beverages that offer relaxation, digestive benefits, immunity enhancement, and stress relief. Herbal teas, being naturally caffeine-free and rich in antioxidants and bioactive compounds, align well with evolving consumer preferences for clean-label and functional products. Additionally, the growing shift away from sugar-laden carbonated drinks and artificially flavored beverages. Health-conscious consumers are increasingly substituting herbal teas for traditional soft drinks due to their perceived therapeutic benefits and low-calorie content. The market is further supported by innovation in flavor combinations, herbal blends, and product formats such as ready-to-drink herbal teas, which cater to on-the-go consumption patterns.
However, the availability of substitute beverages, including coffee, green tea, energy drinks, and functional beverages hamper market growth. These alternatives compete for consumer attention, particularly in urban markets where convenience and taste variety play a significant role. Additionally, fluctuations in the supply and pricing of raw herbal ingredients can impact production costs and profit margins. Nevertheless, the market presents significant opportunities through the expansion of premium and organic herbal tea segments. E-commerce platforms and direct-to-consumer channels are enabling manufacturers to reach a wider consumer base and introduce niche herbal blends targeting specific health benefits. Emerging markets offer untapped growth potential due to rising disposable incomes, growing urban populations, and increasing awareness of traditional herbal remedies. Overall, continuous product innovation, strategic marketing, and sustainable sourcing practices are expected to drive long-term market growth.
The global herbal tea market is categorized by product type into several segments, including chamomile, peppermint, hibiscus, lemongrass, ginger, fruits, blends, and others. Among these segments, chamomile held the largest market revenue share, accounting for approximately 36% in 2025. This dominance is largely due to its widespread popularity, attributed to its calming properties, stress-relief effects, and digestive benefits. These qualities appeal to health-conscious consumers who seek relaxation. Additionally, chamomile's versatility for both hot and cold consumption further enhances its leading position in the market.
Based on the Packaging, the global herbal tea market is further segmented into loose-leaf, paperboards, aluminum tins, and tea bags. The tea bags segment leads the market, accounting for approximately 42% of revenue in 2025. This dominance is due to the convenience, portability, and ease of use that tea bags offer, especially for busy consumers and luxury hospitality environments.
Based on the Distribution Channel, the global herbal tea market is further segmented into supermarkets & hypermarkets, specialty stores, online sales channels, convenience stores, and others. The supermarket & hypermarket segment dominated the global herbal tea market in 2025. The dominance of this segment is primarily attributed to wide product availability, strong brand visibility, and the convenience of one-stop shopping. Large retail chains offer an extensive assortment of herbal tea variants, including organic, functional, flavored, and premium offerings, enabling consumers to compare products based on price, ingredients, and health benefits.
The global herbal tea market is geographically segmented into North America, Europe, Asia Pacific, and the Rest of the World. Among the regions, the Asia Pacific region holds the largest share of the global herbal tea market during the forecasted period. The region’s dominance is primarily driven by deep-rooted traditional consumption patterns, strong cultural association with herbal and functional beverages, and the long-standing presence of plant-based medicinal systems such as Ayurveda and Traditional Chinese Medicine. Countries such as China, India, and Japan have a well-established tea drinking culture, which supports consistent demand for herbal and specialty tea variants. Moreover, the herbal market in Europe is anticipated to witness a significant growth rate during the forecasted period. The growth is primarily driven by rising consumer preference for natural, organic, and plant-based beverages, along with increasing awareness regarding preventive healthcare and functional nutrition. European consumers are increasingly shifting away from conventional caffeinated drinks toward herbal infusions that offer specific health benefits such as digestive support, stress relief, detoxification, and immune enhancement. The growing demand for organic certified products and clean label formulations has further supported market growth across countries such as Germany, the United Kingdom, France, and Italy.
| Report Coverage | Details |
|---|---|
| Market Size in 2023 | USD 811.75 Million |
| Market Size by 2032 | USD 1259.26 Million |
| Growth Rate from 2024 to 2032 | CAGR of 5.10% |
| Largest Market | Asia Pacific |
| No. of Pages | 255 |
| Market Drivers |
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| Market Segmentation | By Product Type, By Packaging, and By Distribution Channel |
| Regional Scope | North America, Europe, Asia Pacific, and RoW |
The report on global herbal tea market provides a detailed analysis of segments in the market based on Product Type, Packaging, and Distribution Channel.
· Chamomile
· Peppermint
· Hibiscus
· Lemongrass
· Ginger
· Fruits
· Blends
· Others
· Loose-leaf
· Paperboards
· Aluminum Tins
· Tea Bags
· Supermarkets & Hypermarkets
· Specialty Stores
· Online Sales Channels
· Convenience Stores
· Others
· Unilever PLC
· Tata Consumer Products Limited
· Organic India Private Limited
· The Hain Celestial Group, Inc.
· Dilmah Ceylon Tea Company PLC
· R.C. Bigelow, Inc.
· Indong Tea Company Limited
· Tielka Pty Ltd.
· Mountain Rose Herbs
· The Indian Chai
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the herbal tea market. Moreover, the study highlights current market trends and provides forecasts from 2024-2032. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.