Global Hair Care Market

Global Hair Care Market: Consumer Behavior Analysis by Countries, Buying Pattern Analysis, Demographics, Trends Analysis, Survey Findings and Results, Leading Companies and their Market Strategies

  • Published : June, 2020

  • Rep Id : HCM0162020

  • No. of Pages : 185

  • Status : Published


Business to Consumer Questionnaire


1.       Name of your organization

Ans. -

 

2.       Who are your key competitors? (Please tick in the boxes of your choice, and mention if we are missing on anyone.)

 

 

% Market Share

Companies

Less than 10%

10%-15%

15%-20%

20%-25%

25%-30%

More than 30%

Johnson & Johnson

 

 

 

 

 

 

Unilever

 

 

 

 

 

 

L'oreal Group

 

 

 

 

 

 

Amway

 

 

 

 

 

 

 

Ans. -

 

3.       What is your opinion on the market dynamics we have found in our study? (Please tick in the boxes of your choice, and mention if we are missing on anyone.)

 

Dynamics

Yes

No

Drivers

1  An increase in disposable income and fluctuation in hairstyle trends

 

 

2  Increasing consumer's concern about hair aesthetics and scalp nourishment

 

 

Restraints

1  The high cost of hair care products

 

 

Opportunity

1  The increasing demand for natural and organic hair care products

 

 

 

Ans.–                                                                          

 

4.       What effect does the Covid-19 outbreak have on the Hair Care market?

 

Market segmentation –

 

5.       By Product Type which segment held the major share in the market? (Please tick in the boxes of your choice.)

 

 

% MarketShare

Segments

Less than 10%

10%-12%

12%-15%

15%-17%

17%-20%

20%-22%

22%-25%

More than 25%

Shampoo

 

 

 

 

 

 

 

 

Conditioner

 

 

 

 

 

 

 

 

Hair Color

 

 

 

 

 

 

 

 

Hair Oil

 

 

 

 

 

 

 

 

Hair Creams and Masks

 

 

 

 

 

 

 

 

Hair Accessories

 

 

 

 

 

 

 

 

Hair Styling Product

 

 

 

 

 

 

 

 

Others

 

 

 

 

 

 

 

 

                                                                         

6.       By Product Type, which segment is expected to grow with the fastest rate? (Please tick in the boxes of your choice.)

                             

 

CAGR%

Segments

Less than 2%

2%-3%

3%-4%

4%-5%

More than 5%

Shampoo

 

 

 

 

 

Conditioner

 

 

 

 

 

Hair Color

 

 

 

 

 

Hair Oil

 

 

 

 

 

Hair Creams and Masks

 

 

 

 

 

Hair Accessories

 

 

 

 

 

Hair Styling Product

 

 

 

 

 

Others

 

 

 

 

 

 

7.       By Distribution Channel which segment held the major share in the market? (Please tick in the boxes of your choice.)

 

 

% MarketShare

Segments

Less than 20%

20%-25%

25%-30%

30%-35%

35%-40%

40%-45%

45%-50%

More than 50%

Hypermarket

 

 

 

 

 

 

 

 

E-commerce

 

 

 

 

 

 

 

 

Pharmacy

 

 

 

 

 

 

 

 

Specialty Store

 

 

 

 

 

 

 

 

Others

 

 

 

 

 

 

 

 

                                                                         

8.       By Distribution Channel, which segment is expected to grow with the fastest rate? (Please tick in the boxes of your choice.)

                             

 

CAGR%

Segments

Less than 2%

2%-3%

3%-4%

4%-5%

More than 5%

Hypermarket

 

 

 

 

 

E-commerce

 

 

 

 

 

Pharmacy

 

 

 

 

 

Specialty Store

 

 

 

 

 

Others

 

 

 

 

 

 

9.       Which Region is estimated to hold the largest market share? (Please tick in the boxes of your choice.)

 

 

% Market Share

Region

Less than 20%

20%-25%

25%-30%

30%-35%

35%-40%

40%-45%

45%-50%

More than 50%

North America

 

 

 

 

 

 

 

 

Europe

 

 

 

 

 

 

 

 

Asia Pacific

 

 

 

 

 

 

 

 

Rest of the World

 

 

 

 

 

 

 

 

 

10.   Which Region is estimated to grow with the highest rate? (Please tick in the boxes of your choice.)

 

 

CAGR%

Region

Less than 2%

2%-3%

3%-4%

4%-5%

More than 5%

North America

 

 

 

 

 

Europe

 

 

 

 

 

Asia Pacific

 

 

 

 

 

RoW

 

 

 

 

 

 

11.   How much market share do these countries hold in the global hair Care market? (Please tick in the boxes of your choice.)

 

 

CAGR%

Country

Less than 2%

2%-3%

3%-4%

4%-5%

More than 5%

The U.S.

 

 

 

 

 

China

 

 

 

 

 

Japan

 

 

 

 

 

Germany

 

 

 

 

 

U.K

 

 

 

 

 

 

We believe the overall Hair Care market lies between USD 90billion to USD 92 billion. The CAGR is lying in-between 2.5% &3.5%.

 

1.       Your perspective on the Hair Care market (Current & Future Trends).

Ans. –

 

2.       Is it okay that we can add your name as industry expert panel?

Ans. – 


Business to Business Questionnaire


1.       GENDER:

·         M

·         F

2.       AGE:

·         15 – 20

·         20 – 30

·         30 – 40

·         40 – 50

·         Over 50

 

3.       PROFESSION:

·         Student

·         Housewife

·         Govt. Service

·         Women Entrepreneur

·         Private Sector

·         Professionals

·         Any Other

 

4.       Marital Status:

·         Unmarried

·         Married

 

5.       Residential Area:

·         Urban

·         Semi-urban

·         Rural


6.       What type of hair care products do you use?


Products

Highly Prefer

Least Prefer

Not at all

Shampoo

 

 

 

Conditioner

 

 

 

Hair Color

 

 

 

Hair Oil

 

 

 

Hair Creams and Masks

 

 

 

Hair Accessories

 

 

 

Hair Styling Product

 

 

 

Others (Waxes, Lotion, Paste, Mousses)

 

 

 

 

7.       At what age did you start using hair care products?

·         3 yrs -  5 yrs

·         5 yrs -  10 yrs

·         10 yrs -  15 yrs

·         15 and above


8.       How often do you use hair care products?


Frequency

Shampoos

Styling Gels

Hair Spray

Hair Oil

Conditioners

Colorants

Daily

 

 

 

 

 

 

Once in two days

 

 

 

 

 

 

Twice a week

 

 

 

 

 

 

Weekly

 

 

 

 

 

 

Monthly

 

 

 

 

 

 

Rarely

 

 

 

 

 

 

 

9.       How often do you purchase hair care products?

·         Daily

·         Weekly

·         Monthly

·         Rarely

 

10.   How do you come to know about the product?

·         Television

·         News Paper

·         Magazine

·         Family and Friends

·         Salespeople in the store

·         Any other

 

11.   Which are the important factors for you while purchasing the products?

Factors

Highly Important

Important

Least Important

Price

 

 

 

Quality

 

 

 

Quantity

 

 

 

Ingredients

 

 

 

Results

 

 

 

Any other

 

 

 

 

12.   Reason behind the using hair care products?

·         Beauty Conscious

·         Personality Conscious

·         Previous usage experience

·         No Side Effect

·         Freshness

·         Affordability

·         Something else

 

13.   Please indicate your level of agreement for factors affecting the purchasing of a particular hair care brand.


Factors

Strongly Agree

Agree

Moderately Agree

Disagree

Strongly Disagree

Brand Name

 

 

 

 

 

Value for Money

 

 

 

 

 

Quantity

 

 

 

 

 

Avoid Hair Loss

 

 

 

 

 

Prevent Dandruff

 

 

 

 

 

Attractive Package

 

 

 

 

 

Advertisement

 

 

 

 

 

 

14.   Give your preference for the following promotional tools.


Promotional tools

Highly prefer

Moderately prefer

Least prefer

Price discount

 

 

 

Free offer

 

 

 

One get one free

 

 

 

Distribution samples

 

 

 

More quantity

 

 

 

Others

 

 

 

 

15.   From where do you purchase hair care products?

·         Pharmacies

·         E-Commerce

·         Specialty Stores

·         Direct Selling

·         Salons

·         Hypermarkets & Retail Chains

 

16.   What is the availability of products?

·         Regular

·         Irregular

·         Not available at all


17.   Do packaging and display of product information on the package impact the product selection?

·         Yes

·         No


18.   Would you like to switch the current brand?

·         Yes

·         No


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