Global health drinks market size was valued at USD 478.10 billion in 2019 and is anticipated to grow at a CAGR of 6.06% in terms of value during forecast period
Infinium Global Research Analysts
Global Health Drinks Market: Consumer Behavior Analysis by Countries, Buying Pattern Analysis, Demographics, Trends Analysis, Survey Findings and Results, Leading Companies and Their Market Strategies
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Published : May, 2020
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Rep Id : GHDM1152020
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No. of Pages : 183
Infinium Global Research and Consulting Solutions has
published a comprehensive research study based on a survey conducted to analyze
the buying patterns, consumer behavior, and impact of pricing on buying
decisions. The report also provides insights into the marketing strategies and
steps taken by the companies to retain their market position in the local as
well as global market. The study also provides insights into the factors
affecting the buying decisions, consumer preferences, and the demographic factors
promoting the growth of the products of the global health drinks market.
Global health drinks market size was valued at USD 478.10
billion in 2019 and is anticipated to grow at a CAGR of 6.06% in terms of value
during the forecast period. Consumers approach wellness in a holistic view these
days and they prefer drinks that give more health benefits to them. Several
consumers want functional and healthy beverages and this trend is taking over
drinks. Consumers have become more health-conscious, and they’re willing to try
healthier alternatives to traditional soft drinks. Healthy lifestyle trends
have boosted the drinks industry as well as the frequent adoption of healthier
beverages dominating social media channels and supermarket promotions. Enhanced
beverages are gaining great market position, especially among consumers seeking
out products good for their health with high sugar content as the price to pay.
Celery juice cleanses are booming and celery juice has found itself being one
of the trendiest beverages of the year so far. From improved digestion, to
increase energy levels, celery juice appears to have what it takes to stick
around for a while.
In the consumer survey, it is seen that 59% of consumers in
North America purchase products that help save them time and effort. They
prefer health drinks that support on-the-go lifestyles with less time in the
working day to exercise. Nowadays, increasing the interest of the young
generation in preventive measures shows a shift in awareness and behavior.
Millennials are leading the charge by making a health-promoting diet and
lifestyle choices a priority, as recent studies indicate. These younger
consumers are the most willing to take initiative on behalf of their
well-being and they are prepared to pay premium prices if necessary to achieve
their goals. There's an emerging subcategory of drinkers, the “health-conscious
drinker” that demands more than their simplistic drinking predecessors, and is
looking to balance the social and physiological desires to consume alcohol,
with the increasingly important need for health and support of the body and
mind.
The United States, China, and Japan
among top markets for Health Drinks
Figure 1 Global Health Drinks Market by Country, 2018 (Revenue % Share)
Source: Infinium Global Research Analysis
The U.S. is the largest health drink consuming nation as it
holds more than 65% market share of the North America sports nutrition market
and approximately 20% market share of the global health drinks market. The
factors such as the increasing popularity of health drinks among the young
population and aggressive marketing strategies adopted by market players to
expand consumer base are the key growth drivers for the in this country. China
holds the second-largest market share by country owing to government programs
such as Healthy China 2030. Japan and India also hold a significant share of
the global health drinks market.
Figure 2 Source of an Information about the Product
Source: Infinium Global Research Analysis
Infinium Global Research and Consulting Solutions has
published a comprehensive research study based on a survey conducted to analyze
the buying patterns, consumer behavior, and consumer preferences. The above
figure shows the sources of information about the product from which consumer
comes to know about the products. The majority of consumers come to know about
the product from television followed by family and friends. Television
advertisements have a substantial influence on consumers. The effective advertisement also influences well-educated adults. Family and friends are a
big influence on drinking. If a friend or relative starts drinking healthy
drinks then you're more likely to do the same. Display at the retail outlets is
also the most influencing source of information for the consumers.
Among the regions, Asia Pacific dominates the global health
drinks market. It holds approximately 40% market share of the global health
drinks market. Increasing significant growth potential for health drink
products in emerging economies such as India, Japan, and China is likely to
further expand the growth of the health drinks market over the forecast period.
Improvement in standard of living in these countries due to rising disposable
income and urbanization are the major factors supplementing the growth of the
Asia-Pacific health drinks market. North America is the second-largest market
for health drinks as it holds near about 30% market share of the global health
drinks market. The factors such as rising health consciousness along with changing
lifestyle with fast-paced living in the U.S., Canada, and Mexico is expected to
boost the growth of North America health drinks market over the period 2020 to
2026.
Research Methodology
Primary Research
Our primary research involves extensive interviews and
analysis of the opinions provided by the primary respondents. The primary
research starts with identifying and approaching the primary respondents, the
primary respondents are approached through
·
Key
Opinion Leaders associated with Infinium Global Research
·
Internal
and External subject matter experts
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Professionals
and participants from LinkedIn, Hoovers, Factiva and Bloggers
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Our
primary research respondents typically include
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Executives
working with leading companies in the market under review
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Product/brand/marketing
managers
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CXO
level executives
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Regional/zonal/
country managers
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Vice
President level executives.
Methods of Primary Research
·
Computer-assisted
telephone interview (CATI)
·
Computer-assisted
personal interview (CAPI)
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Computer-assisted
web interview (CAWI)
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Questionnaires/Surveys
Secondary Research
Secondary research involves extensive exploring through the
secondary sources of information available in both the public domain and paid
sources. At Infinium Global Research, each research study is based on over 500
hours of secondary research accompanied by primary research. The information
obtained through the secondary sources is validated through the crosscheck on
various data sources. The secondary sources of the data typically include
·
Company
reports and publications
·
Government/institutional
publications
·
Trade
and associations’ journals
·
Databases
such as WTO (World Trade Organization), OECD (The Organization for Economic
Co-operation and Development), Hoovers, Factiva, and the World Bank, among
others.
·
Websites
and publications by research agencies
