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Non Licensed Sports Merchandise Market (Product Type - Sports Apparel, Sports Footwear, Sports Toys, and Others; Distribution Channel - Online Stores, Retail Stores, Sports Goods Stores, Direct Selling Stores, and Others): Global Industry Analysis, Trends, Size, Share and Forecasts to 2028

Non Licensed Sports Merchandise Market (Product Type - Sports Apparel, Sports Footwear, Sports Toys, and Others; Distribution Channel - Online Stores, Retail Stores, Sports Goods Stores, Direct Selling Stores, and Others): Global Industry Analysis, Trends, Size, Share and Forecasts to 2028

Report Code: CGP0014 Category: Consumer Goods and Packaging Published: May, 2022

A recent report ongoing study by Infinium Global Research on non licensed sports merchandise market provides an in-depth analysis of segments and sub-segments in the global as well as regional non licensed sports merchandise market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional non licensed sports merchandise market over the short term as well as long term. The report is a comprehensive presentation of trends, forecasts, and dollar values of the global non licensed sports merchandise market. According to the report, the global non licensed sports merchandise market is projected to grow at a significant CAGR over the forecast period of 2022-2028.

 

Market Insight

The non licensed sports merchandise market is projected to register a significant CAGR during the forecast period. non licensed sports merchandise is a replica or counterfeit licensed sports apparel, accessories, and other products manufactured and sold by unlicensed entities. The products look similar to the licensed sports merchandise visually, but the difference will be there in the type of material, quality of stitching, colors, and other aspects. Some non licensed sports merchandise may have copyrighted logos and other kinds of stuff related to the sporting entity, but the design of the products may be different. To avoid legal issues, some manufacturers use distorted logos and designs, which may not infringe the license terms between the sporting entity and the licensee. Some of the products may not have the logo or other aspects related to the sporting entity, but the colors and the design will resemble the identity of the particular sporting entity. Non licensed sports merchandise of sports such as American football (NFL), baseball, cricket, basketball, football, and tennis among others is quite popular among sports enthusiasts worldwide.

 

COVID-19 was an incomparable global public health emergency that has affected almost every industry and is projected to impact these various industry growths during the forecast period. During the Covid-19, pandemic people were compelled to stay in their homes. The governments of many countries in the world turned their focus to healthcare from other industries. This significantly disrupted their supply chain operations and manufacturing as lockdowns were imposed by the respective governments. Manufacturing facilities were all shut down due to the pandemic in almost every country across the globe. Due to the pandemic, several industries including non licensed sports merchandise were adversely negatively affected. Logistical restrictions, manpower shortage, material unavailability, and other restrictions had reduced the growth of the industry. The pandemic has affected the normal production of companies. The COVID-19 pandemic has created instability in the non licensed sports merchandise market across the globe. However, the market is now estimated to have reached pre-pandemic levels and is expected to grow steadily during the forecast period.

 

The presence of a larger number of smaller manufacturers, lower prices, goods smuggling, cheaper imports, legal disputes, and booming sales characterizes the global non licensed sports merchandise market. The growing popularity of sporting leagues across the world is driving the growth of the global non licensed sports merchandise market. The huge prices of the branded licensed sports merchandise make it unaffordable for many sports enthusiasts and they prefer cheaper alternatives. It enhances the growth of the non licensed sports merchandise market. The growing popularity of sporting fashion trends is another factor that gives a boost to the market. The growing demand for sports apparel related to sporting clubs, franchises, or individual sports stars is another factor that drives the growth of the market. The urge among youth to express their affection and loyalty to sporting entities drives the demand for non licensed sports merchandise. The expansion of e-commerce to smaller cities and towns is aiding the growth in sales of non licensed sports merchandise, especially that of imported products.

 

The report provides a regional outlook covering geographies such as North America, Europe, Asia-Pacific, and the Rest of the World. North America holds the command over the global non licensed sports merchandise market and is expected to dominate the overall market during the forecast period. North America is a major market for non licensed sports merchandise due to the presence of well-established sports leagues. The huge prices of licensed sports merchandise drive the growth of the sales of non licensed sports merchandise, as people prefer to have their favorite sports merchandise at affordable prices. Europe with major sports leagues is another major market. A significant share of the sports merchandise meant for Europe is manufactured in other countries, and the leakage of designs from suppliers is a factor in the rise of non licensed sports merchandise. Many of those are imported from other countries. The demand for cheaper sports merchandise among sports enthusiasts is a major factor that drives the growth of the European market. The presence of many smaller apparel manufacturers in countries such as China and India, the increasing popularity of major sports leagues and sports stars, and the aspiration of the sports enthusiasts for cheaper sports merchandise are anticipated to drive the Asia-Pacific non licensed sports merchandise market to achieve the fastest growth in terms of CAGR during the forecast period.

 

Segment Covered

The report on the global non licensed sports merchandise market covers segments such as product type and distribution channel. On the basis of product type, the sub-markets include sports apparel, sports footwear, sports toys, and others. On the basis of distribution channels, the sub-markets include online stores, retail stores, sports goods stores, direct selling stores, and others.


Non Licensed Sports Merchandise Market

 

Companies Profiled:

The report provides profiles of the companies in the market such as Puma SE, Nike Inc., DICKS Sporting Goods Inc, Under Armour Inc., Adidas AG, Fanatics Inc., and Others.

 

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors driving and restraining this market's growth. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of non licensed sports merchandise market. Moreover, the study highlights current market trends and provides forecasts for 2022-2028. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.


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