A recent report ongoing study by
Infinium Global Research on non licensed sports merchandise market provides an in-depth analysis of segments and sub-segments in the global as well as
regional non licensed sports merchandise market. The study also highlights the
impact of drivers, restraints, and macro indicators on the global and regional
non licensed sports merchandise market over the short term as well as long
term. The report is a comprehensive presentation of trends, forecasts, and dollar
values of the global non licensed sports merchandise market. According to the
report, the global non licensed sports merchandise market is projected to grow
at a significant CAGR over the forecast period of 2022-2028.
The non licensed sports
merchandise market is projected to register a significant CAGR during the
forecast period. non licensed sports
merchandise is a replica or counterfeit licensed sports apparel, accessories,
and other products manufactured and sold by unlicensed entities. The products
look similar to the licensed sports merchandise visually, but the difference
will be there in the type of material, quality of stitching, colors, and other
aspects. Some non licensed sports merchandise may have copyrighted logos and
other kinds of stuff related to the sporting entity, but the design of the
products may be different. To avoid legal issues, some manufacturers use
distorted logos and designs, which may not infringe the license terms between
the sporting entity and the licensee. Some of the products may not have the
logo or other aspects related to the sporting entity, but the colors and the
design will resemble the identity of the particular sporting entity.
Non licensed sports merchandise of sports such as American football (NFL),
baseball, cricket, basketball, football, and tennis among others is quite
popular among sports enthusiasts worldwide.
COVID-19 was an incomparable
global public health emergency that has affected almost every industry and is
projected to impact these various industry growths during the forecast period.
During the Covid-19, pandemic people were compelled to stay in their homes. The
governments of many countries in the world turned their focus to healthcare
from other industries. This significantly disrupted their supply chain
operations and manufacturing as lockdowns were imposed by the respective
governments. Manufacturing facilities were all shut down due to the pandemic in
almost every country across the globe. Due to the pandemic, several industries
including non licensed sports merchandise were adversely negatively affected. Logistical restrictions, manpower shortage,
material unavailability, and other restrictions had reduced the growth of the
industry. The pandemic has affected the normal production of companies. The
COVID-19 pandemic has created instability in the non licensed sports merchandise
market across the globe. However, the market is now estimated to have reached
pre-pandemic levels and is expected to grow steadily during the forecast
period.
The presence of a larger number of
smaller manufacturers, lower prices, goods smuggling, cheaper imports, legal
disputes, and booming sales characterizes the global non licensed sports
merchandise market. The growing popularity of sporting leagues across the world
is driving the growth of the global non licensed sports merchandise market. The
huge prices of the branded licensed sports merchandise make it unaffordable for
many sports enthusiasts and they prefer cheaper alternatives. It enhances the
growth of the non licensed sports merchandise market. The growing popularity of
sporting fashion trends is another factor that gives a boost to the market. The
growing demand for sports apparel related to sporting clubs, franchises, or
individual sports stars is another factor that drives the growth of the market.
The urge among youth to express their affection and loyalty to sporting
entities drives the demand for non licensed sports merchandise. The expansion
of e-commerce to smaller cities and towns is aiding the growth in sales of
non licensed sports merchandise, especially that of imported products.
The report provides a regional
outlook covering geographies such as North America, Europe, Asia-Pacific, and
the Rest of the World. North America holds the command over the global
non licensed sports merchandise market and is expected to dominate the overall
market during the forecast period. North America is a major market for
non licensed sports merchandise due to the presence of well-established sports
leagues. The huge prices of licensed sports merchandise drive the growth of the
sales of non licensed sports merchandise, as people prefer to have their
favorite sports merchandise at affordable prices. Europe with major sports
leagues is another major market. A significant share of the sports merchandise
meant for Europe is manufactured in other countries, and the leakage of designs
from suppliers is a factor in the rise of non licensed sports merchandise. Many
of those are imported from other countries. The demand for cheaper sports
merchandise among sports enthusiasts is a major factor that drives the growth
of the European market. The presence of many smaller apparel manufacturers in
countries such as China and India, the increasing popularity of major sports
leagues and sports stars, and the aspiration of the sports enthusiasts for
cheaper sports merchandise are anticipated to drive the Asia-Pacific
non licensed sports merchandise market to achieve the fastest growth in terms
of CAGR during the forecast period.
The report on the global non licensed
sports merchandise market covers segments such as product type and
distribution channel. On the basis of product type, the sub-markets include
sports apparel, sports footwear, sports toys, and others. On the basis of distribution
channels, the sub-markets include online stores, retail stores, sports goods
stores, direct selling stores, and others.
The report provides profiles of
the companies in the market such as Puma SE, Nike Inc., DICKS Sporting Goods
Inc, Under Armour Inc., Adidas AG, Fanatics Inc., and Others.
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors driving and restraining this market's growth. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of non licensed sports merchandise market. Moreover, the study
highlights current market trends and provides forecasts for 2022-2028. We also
have highlighted future trends in the market that will affect the demand during
the forecast period. Moreover, the competitive analysis given in each regional
market brings an insight into the market share of the leading players.
Please Choose One of them.