Sports Sponsorship Market (Type - Signage, Digital Activation, Club and Venue Activation, and Others; Application - Competition Sponsorship, Training Sponsorship, and Others): Global Industry Analysis, Trends, Size, Share and Forecasts to 2027

A recent report published by Infinium Global Research on the sports sponsorship market provides an in-depth analysis of segments and sub-segments in the global as well as regional sports sponsorship market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional sports sponsorship market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global sports sponsorship market. According to the report, the global sports sponsorship market is projected to grow at a CAGR of 6% over the forecast period of 2021-2027.

Market Insight

The sports sponsorships market was valued at USD 65.2 billion in 2021 and is expected to reach USD 92.1 billion in 2027, growing with a CAGR of 6% during the forecast period. Sports sponsorships are recognized to be a powerful and impactful marketing method. The sponsorship involves a company (sponsor) and a sports club or event (sponsee). Furthermore, sports sponsorships can be seen in numerous ways, a standard one is the brand logo printed on a sports team’s jersey. Sports sponsorships guarantee perceptibility and media acquaintance. With more investments for marketing with athletes, the potential for sports sponsorships has augmented. In current days, sponsorships account for a large portion of the sports business industry.

The increasing number of sports events and the fact that sponsorships have a larger reach in comparison to traditional marketing such as advertising & sales promotions sports sponsorship market is expected to boost over the predicted years. Also, the rising popularity of marketing analytics and an increasing number of new sports leagues are anticipated to fuel the market in the coming years. In addition, the rapid growth of the sports industry and international sporting events will create immense growth opportunities for vendors. However, challenges such as potential negative outcomes associated with sports sponsorship, the impact of external factors on sports sponsorships, and the lack of efficient tools to measure actual returns on investment (ROI) may impede the market growth.

Among the geographies, the North American region is expected to hold the largest share in the global sports sponsorships market as countries such as the U.S. and Canada are the leaders of the adoption of novel advanced sports technology. Further, the companies providing innovative sponsorships solutions in this region is observed to be investing considerably in research & development activities in order to develop advanced sports sponsorships solutions. Furthermore, the Asia Pacific region is expected to register the fastest growth in the sports sponsorships market during the forecast period owing to the growing popularity of sports as a career option. Countries like China, India, and Japan are the major contributors to the growth in the Asia Pacific sports sponsorships market.

Segment Covered

The report on global sports sponsorship market covers segments such as type, and application. On the basis of type, the sub-markets include signage, digital activation, club and venue activation, and others. On the basis of application, the sub-markets include competition sponsorship, training sponsorship, and others.

Companies Profiled:

The report provides profiles of the companies in the market such as Adidas AG, Hero MotoCorp Ltd., Hyundai Motor Co., Nike Inc., Nissan Motor Co. Ltd., PepsiCo Inc., PUMA SE, Qatar Airways Group, Rolex SA, and Samsung Electronics Co. Ltd.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the sports sponsorship market. Moreover, the study highlights current market trends and provides forecast from 2021-2027. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.