A recent report published by
Infinium Global Research on the organic baby food market provides an in-depth analysis
of segments and sub-segments in the global as well as regional organic baby
food market. The study also highlights the impact of drivers, restraints, and
macro indicators on the global and regional organic baby food market over the
short term as well as the long term. The report is a comprehensive presentation of
trends, forecasts, and dollar values of the global organic baby food market.
According to the report, the global organic baby food market is projected to
grow at a CAGR of around 10% over the forecast period of 2022-2028.
The organic baby food market was valued at around
USD 5 billion in 2022 and is expected to reach over USD 8 billion in 2028, with
a CAGR of around 10% during the forecast period. Organic baby food uses only
organic ingredients such as vegetables, and fruits that are grown using synthetic
fertilizers and pesticides. The danger of pesticide contamination in organic
food is low compared to non-organic food. Also, organic baby food is rich in
nutrients and also other important vitamins and minerals and is required for the
healthy growth of a baby. Organic baby food is available in numerous delicious
flavors. The portfolio of organic baby food includes prepared baby foods, dried
baby food, baby milk powder, biscuits, and others. The companies follow
strict food safety guidelines while manufacturing them. They come in a wide
variety and are readily available. Also as they are readily available like
other commercial baby food they are instant to make and time-saving. They are a
good alternative to non-organic baby food.
The global population is
increasing rapidly and birth rates are also high. According to UNICEF 140
million children are expected to be born in 2021. Therefore as the number of
children born is increasing it is leading to an increase in the demand for organic
baby products. Organic baby food is high in nutrition and vitamins and is
good for the nourishment of babies. The health consciousness among people is
increasing which is leading to people adopting safer food habits, healthier food
diets, and careful selection of commercial food. Thus, the awareness regarding
organic products is also rising. Therefore people are highly demanding organic
baby food for their offspring. Also, doctors and nutritionists all over the
world are recommending organic baby food. The products are easily available in
supermarkets, hypermarkets, convenience stores online platforms, and others.
Specifically, the easy availability of these products on online platforms is
hugely benefitting the market. People are better available to assess these
organic baby food products by going through reviews available on online
platforms. Plus there are a lot of brands and a wide variety to choose from. The
online restraint the market faces is the high prices of these products as compared
to other non-organic baby food products. This hinders the growth of the market.
New opportunities are set to arise as companies are hugely investing in the development of new organic baby food products also numerous startups are entering
this market.
Limited stock of organic baby food
was available in supermarkets, convenience stores, and other stores. This
shortage in inventories was caused due to supply chain disruptions that
occurred due to the Covid-19 pandemic. The lockdowns and restrictions were implemented
to combat the Covid-19 pandemic which caused these supply chain disruptions.
The manufacturing facilities were either operating at half their capacity or
totally stopped production due to government restrictions and also manufacturer’s
precautions to save their workers from contracting Covid-19. The transportation
of raw materials was also not possible from the agricultural fields and plantations due to restrictions implemented by the government. The products though
saw huge sales from online platforms as it was more convenient and safe than
buying them physically from supermarkets. The suppliers on online platforms are
also guaranteed the contactless delivery of the food products.
North America is expected to be
the largest revenue-generating region in the market. While Asia-Pacific is
expected to be the fastest growing nation. Health consciousness and
awareness regarding organic products are high among people in North America.
Therefore naturally the demand is high. Also, a large number of women are
working here. The number of organic baby food manufacturers is also high. These
are the main reasons for the dominance of the North American region in the market.
Asia-Pacific has a huge population of newborn babies and the number is just
increasing. The number of women working here is also rising. Thus, the new
startups providing organic baby food products are also increasing. The
agricultural base is also huge in the region.
The report on the global organic baby
food market covers segments such as product type, and distribution channel. On
the basis of product type, the sub-markets include dried baby food, baby milk
formula, and prepared baby food. On the basis of distribution channel, the
sub-markets include supermarkets/hypermarkets, medicals and chemist stores,
convenience store, online, and others.
The report provides profiles of
the companies in the market such as Nestle S.A., Danone, The Kraft Heinz
Company, Nurture, Inc., The Hero Group, Hipp GmbH & Co. Vertrieb KG,
Campbell Soup Company, Bellamy's Organic, Amara Organics Baby Food, and Others.
The report provides deep insights
into demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of the organic baby food market. Moreover, the study highlights current
market trends and provides forecast from 2022-2028. We also have highlighted
future trends in the market that will affect the demand during the forecast
period. Moreover, the competitive analysis given in each regional market brings insight into the market share of the leading players.
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