A recent report published by
Infinium Global Research on the online advertising market provides in-depth
analysis of segments and sub-segments in the global as well as regional online
advertising market. The study also highlights the impact of drivers,
restraints, and macro indicators on the global and regional online advertising
market over the short term as well as long term. The report is a comprehensive
presentation of trends, forecast and dollar values of global online advertising
market. According to the report, the global online advertising market is
projected to grow at a CAGR of 11.74% over the forecast period of 2021-2027.
Online advertising market was
valued at USD 286.4 billion in 2020 and expected to reach USD 615.150 billion
in 2027, with a CAGR of 11.74% during the forecast period. The technological
advancements in regard to the Internet combined with its rising commercial use
over the years. The rapidly increasing number of Internet users worldwide has
shaped the evolution of online advertising and produced different forms of
digital advertising. It is a new advertising business model and new market
levels and players. Nowadays, the Internet medium in the form of online
advertising is successfully selling almost everything. The brand promotion here
is done through online advertising from screws and bolts to motors and land.
Online advertising allows industry
verticals to reach the right people with the right message at the right time.
The factors such as the rapidly growing number of Internet users worldwide, and
increasing commercial use of the Internet are major driving factors for the
global online advertising market. Currently, there were 4.66 billion active
internet users worldwide which 59.5% of the global population is. Of this
total, 92.6% (4.32 billion) population accessed the internet via mobile
devices. Furthermore, most companies connect to the Internet for its global
communications capability and access to useful information. Furthermore, the
companies also are using the Internet in support of such business operations as
research and development, marketing and sales, and customer support. Increasing
technological advancements along with rising digital spending by these
companies are boosting the market growth. However, the presence of ad blockers
aimed at eliminating advertisements from users’ WebPages is hampering the
market growth. Moreover, rapidly increasing automated online advertising is
expected to provide growth opportunities. However, Coronavirus has had
widespread impacts on arguably every business, and the online advertising
industry is no exception. At the start of the outbreak, the main impact felt by
most advertising companies is supply problems caused by halted production in
China. The majority of brick-and-mortar events like fairs, flea markets,
conferences, workshops, and trade shows have been shifted to a virtual
platform. Furthermore, marketers are seeking online platforms to spend their
marketing dollars. They need to continue to build their brands and generate the
required leads and sales.
Geographically, North America
dominates the online advertising market due to the presence of a large number
of e-commerce companies and an increase in investments for the adoption of new
technologies such as AI and others for online advertisements. The increasing
digital transformation across diverse applications such as commercial,
institutional, infrastructure, and industrial, has fueled the demand for online
advertising in the North American region. Moreover, Asia Pacific is anticipated
to exhibit substantial growth in the global market over the forecast period.
India and China are the major markets in this region, on account of their
increasing adoption of technology.
The report on global online
advertising market covers segments such as ad format, platform, and vertical.
On the basis of ad format, the sub-markets include social media advertising,
search engine advertising (including PPC), email marketing, display
advertising, and others. On the basis of platform, the sub-markets include
mobile advertising, and web/desktop advertising. On the basis of vertical, the
sub-markets include automotive, healthcare & medical, retail & CPG,
education, media & entertainment, BFSI, travel & hospitality, and
others.
The report provides profiles of
the companies in the market such as Google LLC, Facebook Inc., Amazon.com Inc.,
Twitter Inc., Microsoft Corporation, Adobe Inc, LinkedIn Corporation, Baidu,
Inc., Criteo, and Verizon Media.
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of online advertising market. Moreover, the study highlights current
market trends and provides forecast from 2021-2027. We also have highlighted
future trends in the market that will affect the demand during the forecast
period. Moreover, the competitive analysis given in each regional market brings
an insight into the market share of the leading players.