A recent report published by Infinium Global Research on the massage equipment market provides an in-depth analysis of segments and sub-segments in the global as well as regional massage equipment market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional massage equipment market over the short term as well as the long term. The report is a comprehensive presentation of trends, forecasts, and dollar values of the global massage equipment market. According to the report, the global massage equipment market is projected to grow at a CAGR of 8.37% over the forecast period of 2020-2026. The global massage equipment market was sized at USD 7.4 billion in 2019 and is anticipated to grow up to USD 12.7 Billion in 2026.
Massage is regarded as a mainstream therapy and is now been increasingly recommended by doctors and medical professionals. It is also being recognized as an overall wellness program. Pain in the back, neck, and shoulder are some of the common types of pains found in all ages due to improper sleeping positions and poor posture during work. The major benefits from massage are for the back, followed by the neck & shoulder parts of the body. Massage therapy is expensive and consumes more time due to an hour-long appointment. Thus, in order to reap massage benefits at one’s own convenient time, massage equipment has been developed. Massage equipment includes massage chairs and sofas, handheld massagers, back massagers, neck and shoulder massagers, leg & foot massagers, and eye massagers. These massagers relieve muscle tension & pain, improves sleep, reduces stress & anxiety, and decrease inflammation.
The rising incidence of these stress-related ailments is expected to drive the massage equipment market. Furthermore, massage equipment saves time and money, as one does not have to set some time apart from their busy schedule, to book an appointment with the therapist. Moreover, the rapidly growing aging population, higher purchasing power, and less cost-consciousness among the aging population than younger consumers will drive the growth of massage equipment such as massage chairs, predominantly in mature markets. However, the growing popularity of alternative healing therapies/self-massage techniques and the availability of counterfeit products are likely to hamper the growth of the market. Nevertheless, as the wellness tourism industry flourishes and as more consumers adopt wellness as a dominant lifestyle, the market for massage equipment will witness innumerable growth opportunities over the coming years.
Among the geographies, the massage
equipment market is segmented into North America, Europe, Asia Pacific, and
RoW. The North American region is anticipated to hold the dominant share in the
global massage equipment market. The United States is majorly driving the North
American market mainly owing to the presence of massage equipment
manufacturers, increased adoption of massage equipment, and high disposable
income of the United States citizen. Furthermore, the improvement of the tourism
industry in the United States as a result of an increasing number of business
travelers at the domestic level is expected to promote the establishment of new
commercial spaces, where massage equipment could be utilized. However, the Asia
Pacific region is anticipated to grow at the highest CAGR due to the increased
manufacturing of handheld electric massagers in China and India. These
hand-held massage equipment are being extensively adopted primarily owing to
features like flexibility & portability and it costs less than other
massage equipment.
The report on the global massage equipment market covers segments such as product type, and end-user. On the basis of product type, the sub-markets include massage chairs and sofas, hand-held massager, back massagers, neck and shoulder massagers, and other product types. On the basis of end-user, the sub-markets include commercial, and residential.
The report provides profiles of the companies in the market such as OSIM International Ltd, JSB Health and Fitness Pvt Ltd, Panasonic Corp, Prospera, Beurer GmbH, Denmark Healthcare Pvt. Ltd., HoMedics, Omron Corp., International Electro Medical Co., and Healthmate International, LLC..
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of the massage equipment market. Moreover, the study highlights current
market trends and provides forecasts from 2020-2026. We also have highlighted
future trends in the market that will affect the demand during the forecast
period. Moreover, the competitive analysis given in each regional market brings
an insight into the market share of the leading players.
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