IP Geolocation Solutions Market (Type - Specialty IP Geolocation Service, and Broad IP Geolocation Service; Application - Educational Use, Financial Use, Commercial Use, Medical Use, and Other Applications): Global Industry Analysis, Trends, Size, Share and Forecasts to 2025

A recent report published by Infinium Global Research on IP geolocation solutions market provides an in-depth analysis of segments and sub-segments in the global as well as regional IP geolocation solutions market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional IP geolocation solutions market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global IP geolocation solutions market. According to the report, the global IP geolocation solutions market is projected to grow at a healthy CAGR over the forecast period of 2019-2025.

Market Insight

IP geolocation solutions include software used to match an IP address to a geographic location. Every device having internet access has an IP address. It often indicates the general geographic location of the device. It also provides additional data about IP addresses that include connection type and ISP.

The rising demand for detecting suspicious activity and anonymizers drives the growth of the IP geolocation solutions market. IP geolocation software detects suspicious activities such as an abnormal number of users from a single IP address. Additionally, increasing government initiatives intended to keep sensitive data within borders of the nation will augment the growth IP geolocation solutions market. The rising use of IP geolocation solutions by the companies doing business on the internet contributes to the growth of the market. Furthermore, the increasing use of IP geolocation solutions in marketing to customize messaging, advertisements, and provide language localization clues will augment the expansion of the market. The demand for IP geolocation solutions in geopolitical applications escalates market growth. It helps the academic researcher to examine traceroute paths that enable them to understand the international boundaries and identify the cases of traffic detours through surveillance states. The information generated from IP geolocation software enables analytics tools to give more insight into the user and customer's location. It allows marketers to take more targeted action. The increasing demand for IP geolocation solutions to improve the security of online shopping boosts the market growth. In addition, the use of IP geolocation information to estimate tax and shipping costs and customize offers, pricing promotions complement the growth of the IP geolocation solutions market. On the flip side, inaccurate IP geolocation information creates problems hampering the growth of the IP geolocation solutions market. Moreover, technological development promotes the application of IP geolocation solutions in various sectors creating several growth opportunities for the market.

Geographically, the global IP geolocation solutions market is divided into North America, Asia-Pacific, Europe, and the Rest of the World. Asia-Pacific region is expected to hold a significant share in the global IP geolocation solutions market. The growing adoption of IP geolocation solutions in business and other types of applications owing to benefits provided by it contributes to the development of the IP geolocation solutions market in the Asia-Pacific region. North America has a healthy CAGR in the global IP geolocation solutions market over the forecast period. The growing number of internet users and rising accuracy levels of IP geolocation at the country level in North America drives the growth of the IP geolocation solutions market in the region. Europe has substantial growth in the global IP geolocation solutions market. The increasing use of IP geolocation solutions in various business led the market growth in Europe. In addition, as per the GDPR Regulation (EU) applicable from May 2016, data protection standards of EU member states are harmonized. It is focused on lawful, fair and transparent processing of personal data and ensures appropriate security.

Segment Covered

The report on global IP geolocation solutions market covers segments such as type, and application. On the basis of type, the sub-markets include specialty IP geolocation service, and broad IP geolocation service. On the basis of application, the sub-markets include educational use, financial use, commercial use, medical use, and other applications.

Companies Profiled:

The report provides profiles of the companies in the market such as Google Cloud, Neustar, Inc., Advanced Geolocation SoGeopointe LLClutions LLC, Geopointe LLC, Abeeway SAS, Pajat Solutions, Ltd., TIBCO Engage, HERE Technologies, Pitney Bowes Inc., SafeGraph Inc., and Other companies.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of IP geolocation solutions market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.