Reliable Data You Can Trust
Reliable Data You Can Trust
A recent report ongoing study by
Infinium Global Research on the internet of behaviour market provides in-depth
analysis of segments and sub-segments in the global as well as regional
internet of behaviour market. The study also highlights the impact of drivers,
restraints, and macro indicators on the global and regional internet of
behaviour market over the short term as well as long term. The report is a
comprehensive presentation of trends, forecast and dollar values of the global
internet of behaviour market. According to the report, the global internet of
behaviour market is projected to grow at a healthy CAGR over the forecast
period of 2021-2027.
The Internet of Behaviours (IoB)
is an addition to the Internet of Things (IoT) in that it can generate patterns
to influence the behaviour of people. It is thus a combination of three fields,
which are data analytics, technology, and behavioural psychology. IoB allows
customers' journeys to be tracked fully and provides additional touchpoints
for purchase decisions or reinforcement. IoB would be expected to enable even
more personalisation by improving service efficiency and quality. With the
IoB's assistance, it has become easy to improve the quality of data being
collected, combine data from different sources, and derive different insights
from such data. IoB analyses understand, helps in capturing, and responding
to all different kinds of human behaviour in a manner that enables interpreting
and tracking the behaviour of consumers by harnessing emergent technological
developments and innovations in algorithms and machine learning.
End-user industries are adopting
internet behaviour to better serve their customers and offer optimal consumer
behaviour. The applications of IoB can be found across industries. IoB is used
for digital marketing, content delivery, and brand promotion by advertising
agencies. Ecommerce companies use IoB for analyzing, understanding, and offering
products to consumers based on their previous consumption patterns. Furthermore,
the growing application of IoB in health and patient monitoring has promoted
its use in the healthcare industry. Thus, this factor is majorly driving the
market. A growing number of IoT devices such as smart home appliances, tracking
devices, sensors, and others are increasing the scope of application of IoB
technology. Thus, this factor is also majorly driving the growth of the market.
The growth of the market may be restrained due to concerns over the privacy of
data, specifically that which is related to consumers. IoB primarily operates
on data that is collected. Nevertheless, new growth opportunities are in
foresight as new technologies such as AI, ML, and big data analytics are
emerging in the market.
North America has been one of the
pioneers in adopting IoT technologies. The emerging IoT technologies are
adopted by a broad range of industries, including manufacturing, eCommerce,
transportation and logistics, healthcare, travel and tourism, and others in
North America. IoB is one such emerging IoT technology that is being widely
adopted in North America. For eCommerce companies such as Amazon, North America
is one of the key markets as well as the domestic market. Therefore, such
companies are using IoB to understand and analyse the consumption patterns of their
consumers and offer better products to them. Social media giants such as
Facebook are adopting IoB for digital marketing on their social media
platforms. North America has one of the highest numbers of IoT devices, which
facilitates the application of IoB easily. The healthcare industry in North
America is adopting IoB as it enables remote monitoring of patients. Due to
stringent privacy laws and regulations in Europe, the market may encounter some
challenges.
The report on the global internet of
behaviour market covers segments such as application, and end users. On the
basis of application, the sub-markets include digital marketing, location
tracking and consumer behaviour, facial detection and physical status, health
monitoring, travel booking, and others. On the basis of end users, the
sub-markets include BFSI, advertisement, E-commerce, IT and Telecommunication,
transportation and logistics, healthcare, travel and tourism, and others.
The report provides profiles of
the companies in the market such as TerraLogic, Aware Inc., BMC Software,
Inc., GBKSOFT, Capillary Technologies, Guardian Analytics, Qubit Digital, Tekki Web Solutions Pvt. Ltd., Mazu Networks Inc., and Others.
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of the internet of behaviour market. Moreover, the study highlights
current market trends and provides forecast from 2021-2027. We also have
highlighted future trends in the market that will affect the demand during the
forecast period. Moreover, the competitive analysis given in each regional
market brings an insight into the market share of the leading players.
Please Choose One of them.