Fruit and Vegetable Juice Market (Product Type - Fruit Juices, Fruit & Vegetable Blend, and Vegetable Juices; Distribution Channel - Supermarkets/ Hypermarkets, Convenience Stores, Online, and Others): Global Industry Analysis, Trends, Size, Share and Forecasts to 2028

A recent report published by Infinium Global Research on the fruit and vegetable juice market provides an in-depth analysis of segments and sub-segments in the global as well as regional fruit and vegetable juice market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional fruit and vegetable juice market over the short term as well as long term. The report is a comprehensive presentation of trends, forecasts and dollar values of the global fruit and vegetable juice market. According to the report, the global fruit and vegetable juice market is projected to grow at a CAGR of over 6% over the forecast period of 2022-2028. 

Market Insight

The Global fruit and vegetable juice market was valued at about USD 130 Billion in 2022 and is expected to reach over USD 190 Billion in 2028, with a CAGR of over 6% during the forecast period. The main reasons fueling the market's expansion globally are an increase in the consumption of fruit juices, changes in consumer preferences, the adoption of better diets, and the introduction of cold-pressed juices. The global market has been impacted by the COVID-19 epidemic both directly and indirectly. Both the market for applications and raw materials were impacted. Grower prices for vegetables started at a low level in 2020, and the U.S. Department of Agriculture (USDA) anticipates additional declines. More and more consumers are choosing wholesome foods that will support body weight maintenance, nutritional needs, and the prevention of chronic diseases. 

Manufacturers now have a new business opportunity with fruit juices enhanced with functional additives if they can determine consumer preferences and manufacture and market functional fruit carbonated juice products that fulfil those expectations. The juice business may use a variety of functional ingredients to create new products, including omega-3 fatty acids, fibre, and probiotic bacteria. Vitamins are added to fruit juices to enhance their nutritional profile. Some of the vitamins that are frequently present in fruit juices and contribute to market growth are vitamin D, vitamin E, vitamin A, and vitamin C. This is a significant market driver that raises consumer demand and, consequently, revenues, propelling the fruit and vegetable juice industry. Fruit and vegetable juice blends are an effective way to deliver probiotic bacteria, but there are a number of drawbacks and limitations that can prevent their widespread use. The adverse effects of using synthetic flavour enhancers will hinder the expansion of the fruit and vegetable juice market during the forecast period. One significant aspect that could restrict market expansion is the high entry cost for the Fruit and Vegetable Juice market. Another element that is anticipated to restrict the target market's growth to some amount is stringent health-related laws, which present a significant obstacle for the beverage processing industry. 

Geographically, the Fruit and Vegetable Juice Market in North America is growing at a faster rate in the region due to the need for products with extended, nutritious, chilled shelf lives as well as favourable food preservation legislation. Additionally, the market for the region would advance due to the need for encapsulated flavours and manufacturers' focus on increasing production capacity. The majority of consumers favour blended juices with a variety of flavours, such as vegetable blends, and they are beginning to show an increasing desire for diverse carbonated drinks. Positive trade policies are helping the beverage industry become more competitive, which is helping business expansion. Furthermore, the Asia Pacific region holds a significant share of the market. Growing consumer demand for healthy beverages like vegetable juices would be advantageous for the beverage industry. Because manufacturers in this region are concentrating on creating the benchmark product in the range of fruit and vegetable juice for increasing shelf life & productivity, which drives the fruit and vegetable juice market. 

Segment Covered

The report on the global fruit and vegetable juice market covers segments such as product type, and distribution channel. On the basis of product type, the sub-markets include fruit juices, fruit & vegetable blend, and vegetable juices. On the basis of distribution channel, the sub-markets include supermarkets/hypermarkets, convenience stores, online, and others. 

Companies Profiled:

The report provides profiles of the companies in the market such as The Coca-Cola Company, PepsiCo Inc., Pure Green, Keurig Dr. Pepper Inc., Tropicana Products, Inc., Grimmway Farms, Welch Food Inc., Ocean Spray, Golden Circle, and AllWellO Organic. 

Report Highlights:

The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the fruit and vegetable juice market. Moreover, the study highlights current market trends and provides forecasts from 2022-2028. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings insight into the market share of the leading players.