Frozen Potato Market (Product - French Fries, Hash Brown, Shapes, Mashed, Sweet Potatoes/yam, Battered/cooked, Twice Baked, Topped/stuffed, and Others; End-user - Residential, and Commercial): Global Industry Analysis, Trends, Size, Share and Forecasts to 2026

A recent report published by Infinium Global Research on the frozen potato market provides an in-depth analysis of segments and sub-segments in the global as well as regional frozen potato market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional frozen potato market over the short term as well as long term. The report is a comprehensive presentation of trends, forecasts, and dollar values of the global frozen potato market. According to the report, the global frozen potato market is projected to grow at a healthy CAGR over the forecast period of 2020-2026.

Market Insight

Potato is one of the most produced and consumed crops across the globe and forms an important part of the regular diet. It is consumed in the form of diverse snack foods as well as elegant dishes. Some of the most widespread potato snacks consist of wedges, fries, patties, and many more. Amidst the COVID-19 crisis and the indefinite lockdown across nations, the consumer food & beverage industry first witnessed augmented demand for household staples, healthy food items, and consumables with longer shelf lives. The demand for frozen food products, fruits & vegetables, eggs, and whole grains, among others, witnessed a substantial surge during the early stages of the crisis. Currently, most businesses in the industry are faced with low consumption of their products and supply chain challenges. The vendors are focusing more on altering their supply chains in order to strengthen their online presence and delivery measures, in an attempt to adjust to the present business environment. The alterations in consumer purchasing behavior and the dynamic shifts towards online distribution channels may have severe implications on the near future growth of the industry.

 In current years, the demand for frozen potato products has increased on account of their introduction by numerous national and multinational companies. The global frozen potato market is primarily driven by the intensifying business of quick-service restaurants (QSRs) in the emerging and developed nations. Some of the highest QSRs contributing to the growth of the frozen potato market comprise McDonald's, Burger King, Subway, Dunkin' Donuts, and many others. Other factors pouring the market are a rise in the disposable income of people in the developing countries and an increase in urbanization. In addition, frozen potato products have quickly gained prominence in the developed as well as developing countries as they are convenient to cook and come in a large variety of flavors and shapes. Moreover, the French fries are the most extensively consumed frozen potato product internationally followed by hash brown. Nevertheless, the high price of frozen potato products and the requirement for constant low temperature is projected to limit the market growth. However, the growth in demand for frozen potato and related food products in the emerging nations are anticipated to provide several opportunities for the development of the global frozen potato market. 

Among the geographies, North America region is expected to hold the largest share in the global frozen potato market owing to the presence of many industry participants. Further, manufacturers are emerging new packaging methods to extend shelf life, ease of usage, and storage. Furthermore, the Asia Pacific region is anticipated to be the fastest-growing region owing to the increasing trend of ready-to-eat food among the working-class people as well as college grads of countries such as China and India. China, Japan, and India are the foremost markets, in terms of consumer spending on food. Additionally, a substantial rise in the demand for frozen food due to less time for preparation and cooking is opening new opportunities in the regional market for frozen food.

Segment Covered

The report on the global frozen potato market covers segments such as product and end-user. On the basis of product, the sub-markets include french fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and others. On the basis of end-user, the sub-markets include residential, and commercial.

Companies Profiled:

The report provides profiles of the companies in the market such as Agrarfrost GmbH & Co. KG, Agristo NV, Bart’s Potato Industry, CoöperatieKoninklijkeCosun U.A. (Aviko NV), Greenyard NV (Pinguin NV), Farm Frites, Himalaya International Ltd., J.R. Simplot Company, McCain Foods, and The Kraft Heinz Company.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the frozen potato market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.