Reliable Data You Can Trust
Reliable Data You Can Trust
A recent report published by
Infinium Global Research on the direct carrier billing platform market provides an in-depth analysis of segments and sub-segments in the global as well as
regional direct carrier billing platform market. The study also highlights the
impact of drivers, restraints, and macro indicators on the global and regional
direct carrier billing platform market over the short term as well as long
term. The report is a comprehensive presentation of trends, forecast, and dollar
values of the global direct carrier billing platform market. According to the
report, the global direct carrier billing platform market is projected to grow
at a healthy CAGR over the forecast period of 2020-2026.
Direct carrier billing involves
payment using an online method which permits mobile phone users to make
purchases by making payment using the mobile phone. This payment process is
available on all feature phones and smartphones. Presently, direct carrier
billing is being utilized to buy content on any digital platform. In the wake
of the rise in the coronavirus-driven event cancellations, marketers are
revaluating the way through which they distribute digital content and emulate
the personalized experiences delivered by live events. This could result in an
increased emphasis on account-based marketing strategies in which marketers
tailor digital marketing content specific to their potential customers.
Rise in adoption of subscription
video-on-demand services and an upsurge in digital content, for example,
e-sports and live streaming increase the global direct carrier billing platform
market. Acceptance of direct carrier billing platforms is creating
opportunities for mobile operators and content providers to upsurge new revenue
from streams like seamless, secure, and simple mobile payment options. This
platform is habitually used by communication service providers, vendors, and
merchants. Furthermore, an increase in interest in direct carrier billing can
be accredited to the rise in internet connectivity, better network speeds, and
growth in awareness regarding direct carrier billing services among customers.
On the contrary, because of increased usage of subscription-based digital
content, direct carrier billing platform providers can improve simpler and
appropriate payment process and high-speed internet services to benefit digital
content publishers and mobile network operators, becoming a market opportunity
for platform providers in the market.
However, the multiple revenue
shares in the value chain and regulations are some of the factors that limit
the market growth. The declining
brick-and-mortar retail, which comprises over 85% of retail sales in the United
States could shift daily shopping to digital channels, such as Amazon and
Walmart. It will result in marketers focusing on preserving the existence of
omnichannel by detecting the most preferred channels of consumers and send
personalized messages to only those channels. It is likely to disturb the
demand for marketing automation software. Foremost players involved in the
direct carrier billing ecosystem comprise merchants, billing platform
providers, and mobile network operators. Furthermore, the availability of a
wide range of direct carrier billing platform helps in creating different
revenue generation sources for mobile operators, upsurge in the average revenue
per user, cost-effective and easy methods to deliver fresh and new content.
Among the geographies, North
America region is expected to hold the largest share in the global direct
carrier billing platform market as countries such as the U.S. and Canada are
the front-runners of the adoption of new technology. Further, factors such as
upsurge in the use of direct carrier billing platforms and an increase in
demands for trending digital contents are the factors driving the market growth
in the North America region. Furthermore, the Asia Pacific region is
anticipated to witness high growth in the direct carrier billing platform
market during the forecast period. The region is characterized by high
population density, increasing proliferation of the internet, and the rising
popularity of smartphones.
The report on the global direct
carrier billing platform market covers segments such as content and operating
system. On the basis of content, the sub-markets include applications &
games, video & audio, and others. On the basis of the operating system, the
sub-markets include android, iOS, and others.
The report provides profiles of
the companies in the market such as Bango, plc., Boku, Inc., DIMOCO, Fortumo,
Centili, Comviva, NTT DOCOMO, Singtel, Mobiyo, and Digital Turbine Inc.
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO analysis
of direct carrier billing platform market. Moreover, the study highlights
current market trends and provides forecast from 2020-2026. We also have
highlighted future trends in the market that will affect the demand during the
forecast period. Moreover, the competitive analysis given in each regional
market brings an insight into the market share of the leading players.
Please Choose One of them.