A recent report published by
Infinium Global Research on the automotive wrap films market provides in-depth
analysis of segments and sub-segments in the global as well as regional
automotive wrap films market. The study also highlights the impact of drivers,
restraints, and macro indicators on the global and regional automotive wrap
films market over the short term as well as long term. The report is a
comprehensive presentation of trends, forecast and dollar values of the global
automotive wrap films market. According to the report, the global automotive
wrap films market is projected to reach USD 16 Billion by 2027 from USD 4.15
Billion in 2020, growing with a CAGR of 22% over the forecast period of
2021-2027.
The automotive industry has
evolved greatly over the past few years due to the adoption of new designs and
the increasing trend of personalizing vehicles. These wrap films are being used
to hide the scratches, defects, and improper paints present on the cars. They
also safeguard the actual paints from corrosion. The increase in usage of wrap
films for advertisement and marketing campaigns purposes has gathered
significant demand and they are commonly used for advertising purposes as they
are comparatively cheaper than any other form of advertisements. The automotive
wrap film is a vinyl film that is used over the original paint of the vehicle.
Single wrap on a vehicle lasts up to five years making it relatively
affordable. Globally the demand for wrap films is increasing due to consumer
interest in paint protection and color change films.
The growing automotive industry,
rising population, increasing disposable income levels, and modernization of
the lifestyle of the public is the major driving factor for market growth. The
demand for automotive wrap films is increasing due to their simplicity and
cost-effectiveness factors in it. Wrap films offer resistance to yellowing, and
they are tough, durable, and maintenance-free as they protect the original
paint for a long period. Growth in demand for customization of light-duty
vehicles like cars and scooters boosts up the market. Temperature is the major
challenging factor where the temperature rise may rise to overstrain the
film and lowering of the temperature may result in shrinking of the film.
Nevertheless, the development of innovative automotive wrap films products is
expected to provide growth opportunities to the automotive wrap films market in
the upcoming future
Among the regions, the North
American region accounted for the largest share in the global automotive wrap films market. The high adoption rate of new technologies and increasing demand for
color wraps, including matte black and matte orange are majorly driving the
growth of automotive wrap films in the North American market. However, the Asia
Pacific region is anticipated to grow at the highest rate in the global automotive wrap films market over the forecast period. The growing economic
development and rapidly growing automotive sales in this region are pegged to
garner significant demand. The demand for vehicle customization is increasing
for small cars due to the presence of major automotive hubs in the region. In
addition, the entry of well-known global brands is expected to boost this
regional market during the forecast period
The report on the global automotive
wrap films market covers segments such as by film type, and by vehicle type. On
the basis of by film type, the sub-markets include window films, wrap films,
paint protection films, and others. On the basis of by vehicle type, the
sub-markets include passenger vehicles, commercial vehicles, and others.
The report provides profiles of
the companies in the market such as 3M Company, Ads Window Films Limited, Arlon
Graphics LLC, Avery Dennison Corporation, Eastman Chemical Company, Foliatec
Bohm Gmbh & Co, Garware Polyester Limited, Hexis S.A., Kay Premium Marking
Films Ltd, and Madico, Inc..
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the automotive wrap films market. Moreover, the study highlights current market trends and provides forecast from 2021-2027. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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