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A recent report published by Infinium Global Research on the anti-counterfeit packaging market provides an in-depth analysis of segments and sub-segments in the global as well as regional anti-counterfeit packaging market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional anti-counterfeit packaging market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast, and dollar values of the global anti-counterfeit packaging market. According to the report, the global anti-counterfeit packaging market is projected to reach up to USD 239.16 Billion by 2027 from USD 105.16 Billion in 2020, growing with a CAGR of 12.6% over the forecast period of 2021-2027.
Counterfeits are illegal imitations of a brand, that are similar or alike to original goods. Counterfeiting is a multi-billion-dollar industry around industry. There are several methods to avoid the counterfeiting of products, the best among them is through anti-counterfeit packaging. Anti-counterfeit Packaging primarily includes covert and overt technologies such as holograms, barcodes, radio frequency identification devices, and sealing tapes. The overt anti-counterfeit packaging technologies are visible to the eye and primarily include barcodes and sealing tapes. While covert technologies consist of RFID tags, Forensic markers, and others. Considering that packaging is an important link in the product journey from production centers to customers. Thus, businesses suffer heavy losses in terms of brand value and revenue. Anti-Counterfeit Packaging offers them a technique to protect themselves from the adverse effects of counterfeit.
The counterfeiting of goods has been rapidly around the world. The adverse effects of counterfeit products on businesses are deep and severe. They lead to long-lasting damage. As the Brand's counterfeiters easily undercut the companies and brands on prices their sales are expected to decline. The possibility of a consumer buying a counterfeit product may lead to threats to the brand’s reputation. Consumers may negatively review the brand or companies on online platforms or in-person through word of mouth after buying a poor-quality counterfeit product. The distribution channels of the business channels may also be affected by the same. Thus, the demand for anti-counterfeit packaging solutions is growing from the business around the world. Additionally, governments are adopting stringent laws and regulations to keep in check the counterfeiting of the products. Thus, this is creating favorable conditions for the market. The only factor that restrains the market is the high costs of anti-counterfeiting technologies such as Holograms, RFID Tags, and Devices. New opportunities are expected to arise as the end-user industries are using strong growth in their businesses. Their increased production of goods is expected to increase the demand for anti-counterfeit packaging.
North America is expected to be the hold the largest share in the market. While Asia-Pacific is projected to grow at the fastest rate in the region. The pharmaceutical, consumer electronics, apparel, and textile industries are highly matured in the North American region. The goods of these industries are produced in the North American region and are exported around the world. The goods from the above-mentioned industries may be highly-priced and are vulnerable to counterfeit. The rate of counterfeiting in North America is very high. Thus, naturally, the demand for anti-counterfeit packaging is expected to remain high. Additionally, the North American region has always been a leader in the technology field. Thus, new technological innovations are expected to be introduced by the market players operating in the market.
The report on global anti-counterfeit packaging market covers segments such as technology, and end users. On the basis of technology, the sub-markets include forensic markers, holograms, RFID, barcode, labels, and others. On the basis of end users, the sub-markets include pharmaceuticals and healthcare, consumer electronics, apparel and textile, food and beverage, industrial, and others.
The report provides profiles of the companies in the market such as Avery Dennison Corporation, 3M Company, Zebra Technologies Corporation, CCL Industries Inc., El DuPont De Numers and Company, Tracelink Inc. , SATO Holdings, SML Group, Authentix Inc., and OPTEL GROUP.
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the anti-counterfeit packaging market. Moreover, the study highlights current market trends and provides forecast from 2021-2027. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings insight into the market share of the leading players.
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