A recent report ongoing study by Infinium Global Research on the quick commerce market provides an in-depth analysis of segments and sub-segments in the MENA as well as regional quick commerce market. The study also highlights the impact of drivers, restraints, and macro indicators on the MENA and regional quick commerce market over the short term as well as long term. The report is a comprehensive presentation of trends, forecasts, and dollar values of the MENA quick commerce market. The Middle East quick commerce market was valued at USD 565.85 million in 2023 and is expected to reach USD 2917.06 million in 2032, with a CAGR of 20.77% during the forecast period 2024-2032.
The Middle East Quick Commerce Market refers to the rapidly growing sector of on-demand retail and delivery services that enable consumers to receive groceries, food, personal care items, and other essential goods within an ultra-fast timeframe, typically under an hour. The Middle East quick commerce market is witnessing a shift toward hyperlocal dark stores, enabling ultra-fast deliveries by reducing reliance on traditional warehouses. Additionally, premium and niche product categories, such as gourmet foods and luxury essentials, are gaining traction. The rise of subscription-based quick commerce models is also reshaping consumer loyalty and engagement in the region. Leading players in the market include Talabat.com, JAHEZ INTERNATIONAL, HungerStation LTD., Keeta, and others. Leading players in the Middle East quick commerce market are focusing on micro-fulfillment centers to enhance delivery speed and reduce costs. They are also forming strategic partnerships with local retailers and cloud kitchens to expand product offerings. Additionally, investments in AI-driven route optimization and demand forecasting are improving operational efficiency, while loyalty programs and subscription models boost customer retention. Companies in the Middle East's quick commerce market face challenges such as high last-mile delivery costs, fluctuating demand patterns, and regulatory complexities across different GCC countries. To overcome these, firms are adopting AI- powered logistics for cost optimization, expanding micro-fulfillment hubs for faster delivery, and collaborating with local policymakers to streamline compliance. Additionally, dynamic pricing models and driver incentive programs help tackle operational inefficiencies and workforce retention issues.
Rapid urbanization is driving the quick commerce market's growth in the Middle East, especially in densely populated cities such as Dubai, Riyadh, Cairo, and Doha. The rise of high-rise residential complexes has increased demand for fast delivery of groceries and essentials, leading to the use of micro-fulfillment centers and dark stores for ultra-fast deliveries of 10 to 30 minutes. Government initiatives, such as Saudi Arabia’s Vision 2030 and Dubai’s urban plans, support the integration of smart logistics and AI in commerce. This combination of investments and shifting consumer habits is fostering a thriving quick commerce market in the region.
Additionally, the rapid growth of the quick commerce market in the Middle East, particularly in Saudi Arabia, the UAE, and Egypt, is driven by the widespread adoption of digital technologies. Urban consumers increasingly rely on mobile apps for instant grocery deliveries, supported by a preference for cashless transactions. The emergence of super apps and e-commerce ecosystems enhances user engagement by integrating services such as ride-hailing and food delivery. Young, tech-savvy millennials and Gen Z are driving demand for fast, app-based shopping, ensuring sustained growth in the region's quick commerce market. Moreover, the increase in disposable income in GCC countries, especially Saudi Arabia, the UAE, Qatar, and Kuwait, is driving the growth of the quick commerce market in the Middle East. As consumers prioritize premium and convenience-driven shopping, there's a rising demand for on-demand grocery deliveries, ready-to-eat meals, and high-end personal care products. This trend is prominent in urban centers such as Dubai, Riyadh, and Doha, where busy residents lean on quick commerce platforms for fast shopping solutions.
However, high operational costs in the Middle East's quick commerce market are hindering sustainable growth. Key obstacles include costly last-mile delivery in cities such as Dubai, Riyadh, and Doha, driven by high labor and fuel expenses. Rising commercial rents for dark stores and micro-fulfillment centers further strain budgets. Intense competition from supermarkets and superapps pressures margins, forcing platforms to offer discounts and free deliveries, making profitability challenging. Additionally, the reliance on gig workers is hindering the growth of the quick commerce market in the Middle East due to labor instability, regulatory pressures, and workforce shortages. Many platforms depend on freelance riders, leading to high turnover as workers seek better opportunities. Seasonal demand spikes during shopping festivals challenge workforce management, and competition from ride-hailing and food-delivery services diverts potential gig workers. This inconsistent availability of delivery personnel slows order fulfillment and raises costs, obstructing market expansion.
Furthermore, technological advancements are creating lucrative opportunities for the Middle East's quick commerce market, enhancing customer experience and reducing delivery times. AI and machine learning may personalize shopping experiences, while real-time tracking systems improve transparency. Automated warehouses and robotic delivery systems optimize inventory management, reducing human error and speeding up order fulfillment. Route optimization algorithms improve last-mile delivery efficiency. Contactless payment systems and mobile wallet integration increase user satisfaction. Blockchain technology fosters scalability, allowing businesses to expand their reach in the tech-savvy market. Collaborations and partnerships with local and global brands present lucrative opportunities for the quick commerce market in the Middle East by enhancing product offerings, expanding market reach, and improving service efficiency. Local partnerships with supermarkets, convenience stores, and food chains allow quick commerce platforms to diversify their inventory, cater to regional tastes, and offer speedy delivery. Global partnerships with fast-food chains and retail giants increase brand recognition and customer base. These partnerships also provide access to new technology and expertise, enabling businesses to expand into premium product categories. These partnerships improve customer satisfaction, offer faster, specialized services, and capitalize on the growing digital penetration and evolving consumer habits in the region.
The rise in disposable income across GCC countries, particularly in Saudi Arabia, the UAE, Qatar, and Kuwait, is significantly fueling the expansion of the quick commerce market in the Middle East. As purchasing power increases, consumers are becoming more inclined toward premium and convenience-driven shopping experiences, leading to a surge in demand for on-demand grocery deliveries, ready-to-eat meals, and high-end personal care products. This trend is particularly noticeable in urban centers such as Dubai, Riyadh, and Doha, where affluent residents and expatriates seek faster, more efficient shopping solutions. Additionally, the growth of dual-income households has reduced the time available for traditional shopping, increasing reliance on quick commerce platforms that promise deliveries in minutes. The rising preference for imported and specialty food items, often available through niche quick commerce platforms, further drives market growth. Moreover, GCC consumers are brand-conscious and value high-quality service, pushing quick commerce providers to enhance product offerings, packaging, and delivery efficiency to meet expectations. As disposable incomes continue to rise and lifestyles become more fast-paced, quick commerce is evolving from a convenience to a necessity, solidifying its role in the Middle East’s modern retail landscape.
| Report Coverage | Details |
|---|---|
| Market Size in 2023 | USD 565.85 Million |
| Market Size by 2032 | USD 2917.06 Million |
| Growth Rate from 2024 to 2032 | CAGR of 20.77% |
| Largest Market | Saudi Arabia |
| No. of Pages | 80 |
| Market Drivers |
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| Market Segmentation | By Category, and By Payment Method |
| Regional Scope | Saudi Arabia, UAE, Qatar, Kuwait, Egypt, Sudan, and Rest of MENA |
The report on MENA quick commerce market covers segments such as category, and payment method. On the basis of category, the sub-markets include food and beverages, ready-to-eat (rte), groceries, electronic items, medicine, and personal care products. On the basis of payment method, the sub-markets include online, and cash on delivery (cod).
The report provides profiles of the companies in the market such as Talabat.com, JAHEZ INTERNATIONAL, HungerStation LTD., Keeta, and Others.
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the quick commerce market. Moreover, the study highlights current market trends and provides forecasts from 2024-2032. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.