A recent report published by Infinium Global Research on advanced printer market provides in-depth analysis of segments and sub-segments in the global as well as regional advanced printer market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional advanced printer market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global advanced printer market.
The advanced printer market is driven by structural shifts in commerce, manufacturing, and creative workflows. Key forces include the rise of e-commerce, which is boosting demand for on-demand packaging and variable-data printing; personalization in marketing, driving short runs with high variability; growth in signage and textile applications; and the expansion of additive manufacturing for industrial use. Technological trends feature higher-speed inkjet production presses replacing some traditional offset work, the expansion of single-pass and UV/LED curing for varied substrates, wider adoption of digital color management and automation, and the steady maturation of metal and polymer 3D printing for serial production. At the same time, sustainability demands are increasing, with water-based and low-VOC inks, energy-efficient platforms, and circular packaging practices influencing printer specification and purchasing decisions. Additionally, security integration, embedded IoT telemetry, and AI-enabled print workflow features are becoming key differentiators for enterprise fleets and print service providers, while regulatory and supply-chain pressures such as semiconductor shortages and competition from lower-cost suppliers pose challenges as manufacturers expand into adjacent markets like industrial printing and additive manufacturing.
The advanced printer market is being reshaped by commerce and manufacturing trends that favor agility, personalization, and local production. The explosive expansion of e-commerce and demand for shorter lead times have driven print-on-demand packaging and label volumes higher, incentivizing printer adoption among brands and service providers that can produce variable, short-run batches close to point-of-sale. Concurrently, digital production presses—especially high-speed inkjet systems—are displacing portions of offset print for short to medium runs due to faster turnarounds and lower makeready costs, while wide-format and textile printing grow with retail and experiential signage needs. Additive manufacturing (3D printing) has transitioned from prototyping to increasing use in end-use components, particularly in metal and polymer binder-jetting, presenting a complementary growth path for advanced printer OEMs and service bureaus. These drivers coexist with notable restraints: the high capex of production platforms and intermittent constraints in controller chips and specialty consumables slow some purchases, and varying regional regulations on inks/substrates complicate global rollouts. Opportunities lie in single-pass, industrial inkjet for textiles and corrugated packaging, managed print and AI-enhanced workflow services for enterprise fleets, and the scaling of 3D printing into serial manufacturing. Together these dynamics create a bifurcated market where office/desktop advanced models coexist with rapidly evolving industrial and additive-manufacturing segments—each with distinct purchase drivers, ROI calculations and service models.
Inkjet and laser remain foundational, but advanced market dynamics are differentiated by function. High-speed production inkjet printers (single-pass or high-DPI variable-data presses) lead when short runs, personalization and rapid turnaround matter—this technology is now the preferred replacement for many offset jobs because it reduces makeready costs and supports end-to-end digital workflows. Wide-format systems dominate signage, retail graphics and textile verticals due to substrate flexibility and the rise in experiential retail and brand displays. Label and packaging printers—including digital label presses and corrugated inkjet—are growing rapidly because e-commerce needs variable, on-demand, short-run packaging. 3D printers (additive manufacturing) form a distinct submarket that has matured: metal and polymer systems are increasingly used for functional parts and small-batch production. Photo/dye-sublimation and specialty printers retain value in professional imaging. Each printer type demands different consumables, color management and servicing ecosystems, which is why OEMs increasingly bundle software (RIP, MIS), inks and service contracts to capture recurring revenue. Industry associations and trade events show OEM roadmaps focused on single-pass speed, print quality, and integration with digital commerce workflows.
Applications diverge between traditional document/office output and specialized commercial/industrial uses. Commercial printing & graphic arts demand high color fidelity, substrate variety and finishing options, while packaging & labels prioritize variable data, regulatory compliance (ingredient/traceability printing) and fast changeovers—traits that favor digital label presses and corrugated inkjet. Signage & textiles require durable inks, wide media handling and high-speed single-pass solutions for apparel, décor and large graphics. Industrial/functional printing (electronics, sensors, printed circuitry, biomedical scaffolds) is a high-value, technology-intensive niche where printers integrate with materials science and post-processing. Photo & professional imaging continues to rely on dye-sublimation and high-accuracy inkjet systems for color-critical work. Each application imposes distinct demands on inks, substrate certification and post-processing (lamination, finishing), driving OEM specialization or partnerships with consumables and materials providers. Industry trade bodies emphasize packaging and textile as two of the fastest-moving application pockets due to e-commerce and fashion supply-chain shifts.
Print Service Providers (PSPs) remain the primary commercial buyers of advanced printers for production workloads, investing in high-throughput, multi-function finishing suites to serve marketing agencies, labels and packaging customers. Enterprises and governmental institutions acquire advanced MFPs and production printers to control document security, compliance and high-volume administrative printing — often under Managed Print Services (MPS) agreements that bundle supplies, support and analytics. SMBs focus on versatile mid-volume office printers balancing price and reliability. Industrial manufacturers adopt specialized printers (3D metal/polymer, inkjet functional printing) to embed sensors, print conformal circuitry, or to produce short runs of specialized parts, integrating printers into production lines. Creative professionals and photo labs continue to invest selectively in high-end dye-sublimation and photo printers. The end-user mix determines support models: PSPs demand fast SLAs and consumables logistics, while industrial buyers emphasize material qualification and regulatory compliance for end-use parts. This variety pushes OEMs towards segmented go-to-market teams and tailored finance or lease offerings.
Asia-Pacific (APAC) is the largest and fastest-growing region for advanced printers in volume and unit shipments, supported by a dense manufacturing base, burgeoning e-commerce markets, and strong signage/textile production in China, India, Japan and Southeast Asia. APAC’s combination of domestic demand for packaging/labels, vibrant retail sectors, and investments in textile digitalization makes it a focal growth market. North America is the second largest by value—driven by high ASPs for production presses, strong PSP networks, and corporate fleet upgrades emphasizing security and AI-enabled management. Europe is highly innovation-led in sustainability and textile printing adoption and remains a premium market for color-critical and regulated packaging solutions. Emerging markets in Latin America and MEA show selective growth in signage, labels and mid-volume office replacements as e-commerce and trade expand. Global trade growth and shifting supply chains (near-shoring) are accelerating localized production models, favoring on-demand printing adoption across regions.
In October 2023, SureColor P5370 by Epson launched as a 17-inch professional photo printer.
In May 2024, at ITCPE 2024 (May 20-22 2024) digital textile printing machine OEMs showcased high-speed printing for on-demand apparel and fabrics.
In June 2024, at Drupa 2024 (June 2024) Electronics for Imaging (EFI) emphasised single-pass inkjet for corrugated and textile markets.
In June 2024, at Print Matters 2024 (14 June 2024) Intergraf hosted sessions on AI in print workflows and sustainability in the graphic industry.
In September 2024, HP Inc. unveiled “HP Print AI” — AI-enabled printer features to enhance print workflows.
In 2024, continuing adoption of single-pass textile and corrugated inkjet accelerated as OEMs and PSPs targeted on-demand packaging and fast-fashion runs.
In 2024, the print industry events & associations such as Intergraf and WAN IFRA emphasised sustainability, AI in print workflows, and local production strategies.
In March 2025, HP announced business printers with quantum-resistant security (quantum-safe printing) as part of its enterprise print portfolio.
In April 2025, Wohlers Associates reported the global additive manufacturing industry grew by 9.1% to US$21.8 billion in 2024 (indicating continuing growth of metal and polymer AM systems).
In April 2025, Epson launched new wide-format SureColor P-Series models (P7370 & P9370) for professional photography and fine-art applications.
| Report Coverage | Details |
|---|---|
| Market Size in 2023 | USD 18.7 Billion |
| Market Size by 2032 | USD 34.96 Billion |
| Growth Rate from 2024 to 2032 | CAGR of 7.30% |
| Largest Market | Asia-Pacific |
| No. of Pages | 255 |
| Market Drivers |
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| Market Segmentation | By Printer Type, By Application, and By End User |
| Regional Scope | North America, Europe, Asia Pacific, and RoW |
The report on global advanced printer market provides a detailed analysis of segments in the market based on Printer Type, Application, and End User.
· Inkjet Printers
· Laser Printers
· Others
· Commercial Printing
· Packaging & Labels
· Apparel & Textile
· Office & Document Management
· Advertising & Décor
· Industrial / Functional Printing
· 3D Additive Manufacturing
· Industrial
· Commercial
· Residential
· HP Inc.
· Canon Inc.
· Seiko Epson Corporation
· Brother Industries, Ltd.
· Ricoh Company, Ltd.
· Konica Minolta, Inc.
· Xerox Holdings Corporation
· Lexmark International, Inc.
· Kyocera Corporation
· Panasonic Corporation
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the advanced printer market. Moreover, the study highlights current market trends and provides forecasts from 2024-2032. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.