Infinium Global Research and Consulting Solutions

The United States microgreens market was valued at USD 1831.76 million in 2022 and is expected to reach USD 4091.61 million by 2030 and grow at a CAGR of 10.75% over the forecast period. The microgreens market in the United States is rapidly expanding, driven by rising health consciousness and demand for healthy foods. Microgreens, known for their sensory attributes and high nutritional content, are gaining favor among consumers looking for fresh, nutrient-dense options. According to studies, microgreens have significantly higher levels of critical nutrients than mature equivalents, which drives up demand even more. Furthermore, the use of vertical farming techniques is revolutionizing microgreens production, making them more widely available and accessible year-round. Vertical farming maximizes space and allows for urban gardening, which aligns with consumer demand for locally sourced produce. Investments in vertical farming enterprises, including partnerships with big retailers such as Walmart and Amazon Fresh, highlight the potential for market growth and sustainability.

However, affordability remains an important aspect of the microgreens market. Higher production costs and premium pricing may prevent widespread adoption, reducing market reach and diversity. To overcome this issue, producers might concentrate on increasing production efficiencies, investigating new distribution routes, and educating customers about the nutritional value of microgreens. Furthermore, the microgreens industry's increased collaboration and acquisition activity provides profitable expansion potential. Companies such as AeroFarms and Fresh Origins are expanding their distribution networks and investing in R&D to capitalize on market opportunities.