By Infinium Global Research Apr, 2024
The Saudi Arabia plant based protein market was valued at USD 60.69 million in 2022 and is expected to reach USD 97.66 million by 2030 and grow at a CAGR of 6.24% over the forecast period. An increasing focus on health-conscious living, coupled with a surge in chronic diseases, has led consumers to actively seek alternatives to traditional animal-based foods, driving the demand for the plant-based protein market. As awareness grows regarding the link between dietary choices and health outcomes, individuals are turning to plant-based proteins known for their nutritional benefits. The desire for healthier food options, coupled with concerns about chronic diseases such as obesity and heart conditions, is a key factor propelling the demand for plant-based protein products as consumers seek sustainable and nutritious alternatives to meet their dietary preferences and health goals.
Moreover, the increasing trend of veganism is a major driver behind the growing demand for the plant-based protein market. As more individuals embrace a vegan lifestyle, which involves abstaining from animal products, there is a heightened demand for alternative protein sources. Plant-based proteins, derived from sources like legumes, grains, and vegetables, align with vegan dietary preferences. These products offer a cruelty-free and sustainable protein option, catering to the ethical and environmental concerns of the growing vegan consumer base. The growth of the plant-based protein market is hindered by high production costs, restricted product variety, and distribution challenges. These factors contribute to elevated prices, limited consumer choices, and difficulties in accessing plant-based products, impeding the widespread adoption and expansion of the plant-based protein market. However, Governmental emphasis and growing investments in plant-based food production create opportunities for expanding the plant-based protein market. Supportive policies and increased funding contribute to research, development, and production, fostering growth in this sector and meeting the rising demand for plant-based alternatives.