Infinium Global Research and Consulting Solutions

Increasing demand for snacks due to changing lifestyles and increasing disposable income. Snacks are the foods eaten between meals. Eating different types of snacks is a prominent dietary habit in the country. Eating snacks or snacking has increased over the past few years in terms of prevalence, frequency, portion size, and energy contribution. According to a Mintel report on consumer snacking habits in Ireland found that just 16% of us stick to three meals a day in the country, while 58% routinely snack twice or three times daily. Growing retail sector that offers a wide range of potato chips. The retail sector is growing, particularly in Dublin. In Ireland, retail is the largest Industry and the largest private sector employer. The retail sector employs almost 300,000 workers with 3 in 4 of those employed based outside Dublin. However, the growing popularity of substitutes hampers the market growth. Many consumers demand fresh taste and flavor profiles from their snacks. Thus, these consumers are shifting from traditional potato chips to various substitutes. Moreover, the development of healthier potato chips provides lucrative growth opportunities. Growing attention toward healthy and nutritious diets among the population due to increasing health consciousness is driving the demand for healthy snacks.