Infinium Global Research and Consulting Solutions

The India photo printing and merchandise market was valued at USD 1,589.7 million in 2022 and is expected to reach USD 2,451.3 million by 2030 and grow at a CAGR of 5.69% over the forecast period. Growing trend of personalized gifts is driving the photo printing and merchandise market in India. The trend for personalized gifts in India is growing, and this is largely due to the emphasis placed on individuality by the country's young population. With the rise of social media, young people are constantly seeking ways to express themselves, and personalized gifts offer a unique opportunity. Further, rising popularity of sports leagues and events in India is propelling the market. The increasing number of sports leagues and events, such as the IPL, ISL, Pro-Kabaddi League, EPL, LaLiga, Champions League, Cricket World Cups, and others, has led to a surge in interest in sports among the Indian population. As a result, there is a growing demand for printed photo merchandise related to sports teams, events, and athletes. However, Availability of digital alternatives such as e-cards and high cost of personalized photo printing and merchandise may restrain the growth of the market in India. The photo printing and merchandise market in India faces competition from digital alternatives, such as e-cards and online messages, which offer a convenient and cost-effective way to send greetings and express emotions. This has may lead to a slowdown in the growth of the photo printing and merchandise market. Rising adoption of advanced printing technologies in photo printing and merchandise industry offers growth opportunities. The photo printing and merchandise market in India has potential for growth due to technological advancements in photo printing technology. The use of high-quality printing technology enables companies to offer a wide range of personalized photo printing and merchandise products to consumers.