Infinium Global Research and Consulting Solutions

The global adult incontinence products market was valued at USD 11,572.7 million in 2021 and is expected to reach USD 19,527.9 million by 2028 and grow at a CAGR of 7.91% over the forecast period. The Growing Prevalence of Incontinence across the Globe is expected to drive the growth of the market. Adult Incontinence is a significant health problem worldwide. It has a considerable social and economic impact on individuals and society. Prevalence figures of incontinence increase with increasing age, and in women aged above 70 years more than 40% of the female population is affected. Growing Geriatric Population with Incontinence Problems has fueled the market growth. The world population is aging rapidly. Particularly, the developed regions have a rise in the aging population. According to the U.S. Census Bureau, among the 7.3 billion people worldwide in 2015, an estimated 8.5 percent, or 617.1 million, are aged 65 and older. They comprise 22% of the world population, including 32% of the US population and 38% of the European population. However, Low awareness among people about incontinence products hampers the market growth of the market. The elderly suffers from various ailments such as urinary incontinence and dementia becoming vulnerable. Moreover, launch of new and innovative products for adult incontinence for the geriatric population provides lucrative growth opportunity. The number of major market players such as Procter & Gamble Co, Kimberly-Clark Corporation, First Quality Consumer Products, LLC, Essity, McKesson Corporation, and other companies operating the market. Recently, in July 2021, Essity, the maker of Tena incontinence and skin care products launched Tena Stylish Incontinence Underwear. It is a form-fitting incontinence underwear product designed to look like real underwear. Moreover, in January 2021, First Quality Products, Inc. introduced a new product Incognito® by Prevail®, a line of 3-in-1 feminine pads with multi-fluid technology. It provides protection, discretion, and support for life’s many moments, even the surprising ones.