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Online Streaming Platform Market (Service - AVOD [Advertisement-based Video on Demand], TVOD [Transactional-based Video on Demand], and SVOD [Subscription-based Video on Demand]; Application - Education, Government, Media, Corporate, TV & Radio, and other Applications): Global Industry Analysis, Trends, Size, Share and Forecasts to 2026

  • Published : July, 2020

  • Rep Id : ICT1447

  • Category : Electronics, ICT and Semiconductors

  • Status : Published

A recent report published by Infinium Global Research on online streaming platform market provides in-depth analysis of segments and sub-segments in the global as well as regional online streaming platform market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional online streaming platform market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast, and dollar values of the global online streaming platform market. According to the report, the global online streaming platform market is projected to grow at a CAGR of 18.5% over the forecast period of 2020-2026.

 

Market Insight

The online streaming platform will experience an upsurge in demand due to the current COVID-19 pandemic. It is estimated that, online streaming platforms such as YouTube, Netflix, Hotstar, Amazon Prime, and many others aiming to highlight the new ways people are looking to entertain themselves. Further, with much of the world population stuck at home under mandatory lockdowns, quarantine and social distancing, consumer spending on the online streaming platform has increased from 20% to 50% depending on the channel. Moreover, with several new movies and TV show seasons releasing regularly on these platforms, the online streaming platform is expected to witness rapid growth in the year 2020.

 

The key factor driving the growth of the global online streaming platform market is the increasing use of smartphone and growing digital media consumption. As per We Are Social and Hootsuite’s Global Digital 2019 report, internet users are growing by an average of more than one million new users every day. Currently, there are 5.11 billion unique mobile users in the world, which increased by 100 million from 2018. In addition, there were 4.39 billion internet users in 2019, with an increase of 366 million (9 percent) from January 2018. India alone has exceeded 500 million internet user and is likely to reach 920 million by 2025. Moreover, the growing adoption of online streaming platforms to access real-time content also boosts the market growth. A streaming platform is an on-demand online entertainment source for TV shows, movies, and other streaming media. Moreover, the growing popularity of digital media players such as Netflix, Amazon Prime, Hulu, Hotstar, Roku, and Boxee is another factor that drives the growth of the market.

 

Moreover, over the last couple of years, people are inclined towards the online streaming platform rather than traditional TV in order to receive real-time content. Expanding user demand along with an increase in a number of devices are expected to create growth opportunities for the market as they offers the user to see their favorite content on the device of their choice. However, the disparity in industry regulations may hamper the growth of the online streaming platform market over the forecast period. Furthermore, advancements in 5G technologies will enable continuous streaming of HD content, which is expected to have a positive impact on the growth of the market over the forecast period. Several online streaming service players are adopting different strategies such as collaboration with popular movie production houses to expand their users, which, in turn, will create several favorable growths prospects for the market.

 

Among the region, the global online video platform market is categorized into North America, Asia Pacific, Europe, and the Rest of the World. North America dominated the online video platform market share in terms of revenue in 2019 owing to the innovation and high adoption rate of new technologies. Additionally, the high adoption of digital technology in the marketing firms, media, and entertainment and retail industries augment the North America online streaming platform market. Furthermore, Asia Pacific is anticipated to be the fastest-growing region in the market owing to the rising demand for subscription-based online and live video. Countries such as China, India, Japan, and South Korea are the major contributors to the Asia pacific online streaming platform market. Moreover, the Middle East and Latin American countries are also expected to show considerable growth in the online streaming platform market during the forecast period.

 

Segment Covered

The report on the global online streaming platform market covers segments such as service, and application. On the basis of service, the sub-markets include AVOD [advertisement-based video on demand], TVOD [transactional-based video on demand], and SVOD [Subscription-based Video on Demand]. On the basis of application, the sub-markets include education, government, media, corporate, tv & radio, and other applications.

 

Companies Profiled:

The report provides profiles of the companies in the market such as SpotX, Disney+ Hotstar, IBM Video Streaming, Dailymotion, Muvi LLC, Dacast Inc., Netflix, Inc., Amazon.com, Inc., and YouTube.

 

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the online streaming platform market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.


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