A recent report published by Infinium Global Research on online
streaming platform market provides in-depth analysis of segments and
sub-segments in the global as well as regional online streaming platform market.
The study also highlights the impact of drivers, restraints, and macro
indicators on the global and regional online streaming platform market over the
short term as well as long term. The report is a comprehensive presentation of
trends, forecast, and dollar values of the global online streaming platform market. According
to the report, the global online streaming platform market is projected to grow
at a CAGR of 18.5% over the forecast period of 2020-2026.
The online streaming platform will experience an upsurge in demand
due to the current COVID-19 pandemic. It is estimated that, online streaming
platforms such as YouTube, Netflix, Hotstar, Amazon Prime, and many others
aiming to highlight the new ways people are looking to entertain themselves. Further,
with much of the world population stuck at home under mandatory lockdowns,
quarantine and social distancing, consumer spending on the online streaming
platform has increased from 20% to 50% depending on the channel. Moreover, with
several new movies and TV show seasons releasing regularly on these platforms, the
online streaming platform is expected to witness rapid growth in the year
The key factor driving the growth of the global online streaming
platform market is the increasing use of smartphone and growing digital media
consumption. As per We Are Social and Hootsuite’s Global Digital 2019 report, internet users are growing by an average of more than one million new users
every day. Currently, there are 5.11 billion unique mobile users in the world,
which increased by 100 million from 2018. In addition, there were 4.39 billion
internet users in 2019, with an increase of 366 million (9 percent) from
January 2018. India alone has exceeded 500 million internet user and is likely
to reach 920 million by 2025. Moreover, the growing adoption of online streaming
platforms to access real-time content also boosts the market growth. A
streaming platform is an on-demand online entertainment source for TV shows,
movies, and other streaming media. Moreover, the growing popularity of digital
media players such as Netflix, Amazon Prime, Hulu, Hotstar, Roku, and Boxee is
another factor that drives the growth of the market.
Moreover, over the last couple of years, people are inclined towards
the online streaming platform rather than traditional TV in order to receive
real-time content. Expanding user demand along with an increase in a number of
devices are expected to create growth opportunities for the market as they
offers the user to see their favorite content on the device of their choice.
However, the disparity in industry regulations may hamper the growth of the online
streaming platform market over the forecast period. Furthermore, advancements
in 5G technologies will enable continuous streaming of HD content, which is
expected to have a positive impact on the growth of the market over the
forecast period. Several online streaming service players are adopting
different strategies such as collaboration with popular movie production houses
to expand their users, which, in turn, will create several favorable growths
prospects for the market.
Among the region, the global online video platform market is
categorized into North America, Asia Pacific, Europe, and the Rest of the World.
North America dominated the online video platform market share in terms of
revenue in 2019 owing to the innovation and high adoption rate of new
technologies. Additionally, the high adoption of digital technology in the
marketing firms, media, and entertainment and retail industries augment the
North America online streaming platform market. Furthermore, Asia Pacific is
anticipated to be the fastest-growing region in the market owing to the rising
demand for subscription-based online and live video. Countries such as China,
India, Japan, and South Korea are the major contributors to the Asia pacific
online streaming platform market. Moreover, the Middle East and Latin American
countries are also expected to show considerable growth in the online streaming
platform market during the forecast period.
The report on the global online streaming platform market covers
segments such as service, and application. On the basis of service, the
sub-markets include AVOD [advertisement-based video on demand], TVOD
[transactional-based video on demand], and SVOD [Subscription-based Video on Demand]. On the basis of
application, the sub-markets include education, government, media, corporate,
tv & radio, and other applications.
The report provides profiles of the companies in the market such
as SpotX, Disney+ Hotstar, IBM Video Streaming, Dailymotion, Muvi LLC, Dacast
Inc., Netflix, Inc., Amazon.com, Inc., and YouTube.
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report provides
insights into the factors that are driving and restraining the growth in this
market. Moreover, The IGR-Growth Matrix analysis given in the report brings an
insight into the investment areas that existing or new market players can
consider. The report provides insights into the market using analytical tools
such as Porter's five forces analysis and DRO analysis of the online streaming
platform market. Moreover, the study highlights current market trends and
provides forecast from 2020-2026. We also have highlighted future trends in the
market that will affect the demand during the forecast period. Moreover, the
competitive analysis given in each regional market brings an insight into the
market share of the leading players.