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Published Date: August, 2018

Neuromarketing Solutions Market (Technology - Functional Magnetic Resonance Imaging Electroencephalography, Eye Tracking, Positron Emission Tomography and Magnetoencephalography into Health Care, Environmental, Food and Beverages and Others; Region – North America, Europe, Asia-Pacific, and Rest of the World): Global Industry Analysis, Trends, Size, Share and Forecasts to 2024


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A recent report published by Infinium Global Research on neuromarketing solutions market provides in-depth analysis of segments and sub-segments in global as well as regional neuromarketing solutions market. The study also highlights the impact of drivers, restraints and macro indicators on the global and regional neuromarketing solutions market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global neuromarketing solutions market. According to report the global neuromarketing solutions market is projected to grow at a CAGR of 9.1% over the forecast period of 2018-2024.

 

Market Insight

Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumer’s sensorimotor, cognitive, and effective response to marketing stimuli. Neuromarketing seeks to understand the rationale behind how consumers make purchasing decisions and their responses to marketing stimuli. Neuromarketing helps to develop fresh viewpoints among marketers and creative thinkers and uncovers emotional and non-conscious responses among respondents. It helps to convert qualitative information into quantitative information for better analysis of responses obtained from respondents.

 

Global Neuromarketing solution market is showing a positive trend of development around the globe. There are many factors that are helping to boost this market. Neuromarketing helps marketers understand the key factors that persuade a customer to make a purchase. It helps the marketer to gain insights on the consumers buying behavior, which in turn helps the company to formulate effective and efficient marketing strategies. Also, major retail giants are adopting eye tracking & facial coding, functional magnetic resonance imagery (fMRI), biometrics that measures heart rate, and galvanic skin response (GSR) to understand how a person reacts to visual and audio stimuli. These aforementioned factors are responsible for driving the global neuromarketing solutions market.

 

Among the Geographies, North America has a significant market share followed by Europe. The North America region, houses several leading companies operating in the neuromarketing solutions market, continuous increase in a number of neuromarketing solution providers firm. Highly advanced technological infrastructure has made this region early adopters of technology and provide them first mover advantage in this sector. The Asia Pacific region is showing a huge rise in the global market for neuromarketing solutions in the near future. Countries like India and China are the leading region in the Asia Pacific market for neuromarketing solutions.

 

Segment Covered

The report on global neuromarketing solutions market covers segments such as technology. On the basis of technology the global neuromarketing solutions market is categorized into functional magnetic resonance imaging (FMRI), electroencephalography (EEG), eye tracking, positron emission tomography (PET) and magnetoencephalography (MEG).


Neuromarketing Solutions Market

 

Geographic Coverage

The countries covered in the North America region include the U.S., Canada, and Mexico; while Asia-Pacific includes China, Japan, India, South Korea, Malaysia, and among others. Moreover, Germany, U.K., France, Spain, and Rest of Europe are included in the European region. The U.S. drives the growth in the North America region as it is the largest market in the region. The Asia-pacific region offers a substantial potential for the market growth owing to rapid growth in markets such as India and China. The APAC region is projected to experience a growth at a CAGR of x.x% over the period of 2018-2024.

 

Companies Profiled:

The report provides profiles of the companies in the global neuromarketing solutions market such as, Tobii Technology, iMotions, SensoMotoric Instruments, LC Technologies, SR Research, ISCAN, Inc., Compumedics Limited, Cadwell Industries, Inc. and EB Neuro S.p.A. 

 

Report Highlights:

The report provides deep insights on demand forecasts, market trends and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the global neuromarketing solutions market. Moreover, IGR-Growth Matrix analysis given in the report brings an insight on the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of neuromarketing solutions market. Moreover, the study highlights current market trends and provides forecast from 2018-2024. We also have highlighted future trends in the neuromarketing solutions market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight on the market share of the leading players. This report will help manufacturers, suppliers and distributors of the neuromarketing solutions market to understand the present and future trends in this market and formulate their strategies accordingly.

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