A recent report published by Infinium Global Research on the mobile video optimization market provides an in-depth analysis of segments and sub-segments in the global as well as regional mobile video optimization market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional mobile video optimization market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast, and dollar values of the global mobile video optimization market. According to the report, the global mobile video optimization market is projected to grow at a CAGR of 9.2% over the forecast period of 2020-2026.
The popularity of mobile video is evident as a large number of people watching YouTube, Netflix, and other content on their smartphones and tablets and communicating via real-time, two-way video. This phenomenon is growing as a result of support across the mobile ecosystem, including among devices, networks, and services. Mobile video, in general, will account for around 60 percent of all mobile data traffic
Nowadays consumer preferences are shifting towards more video and app-based mobile use relative to web browsing. The emergence of new applications can shift the relative volumes of different types of traffic, but the proliferation of specific devices will also affect the traffic mix, for instance, tablets having a higher share of online video traffic than smartphones. The number of video-capable devices is a prominent factor in the rapid growth of the video optimization market. The larger screens and higher display resolutions enabling better picture quality as devices are also evolving. Further, video is increasingly becoming part of other online content including advertisements, news, and social media. Smartphone subscriptions are growing as the world´s population will have a smartphone. In addition, new network functionalities are being implemented for both data and voice. These include improvements to both speeds and new ways to efficiently deliver content at a certain quality level, additionally, the mobile video optimization market is being fueled by the increasing accessibility of the Internet in developing nations. The emerging markets receiving government support for the development of electronic infrastructure, which includes Internet connectivity. However, issues such as transcoding and pacing associated with mobile video optimization are affecting the growth of the market. Moreover, the emergence of 5G technology provides a significant growth opportunity for the mobile video optimization market.
The Asia Pacific is dominating the mobile video optimization market.LTE is being rapidly embraced in Japan and South Korea where it will represent the majority of subscriptions. By 2020, the first 5G subscriptions will be available in Japan and South Korea. The Asia Pacific has a highly diverse mobile broadband market, with varying levels of market maturity. For instance, South Korea and Japan deployed LTE early, and various world-firsts in mobile broadband have been achieved in Australia.
The report on the global mobile video optimization market covers segments such as technology, enterprise size, and end user. On the basis of technology, the sub-markets include network optimization, source optimization, and client and device optimization. On the basis of enterprise size, the sub-markets include small medium enterprises (SMEs), and large enterprises. On the basis of end user, the sub-markets include network infrastructure providers, content providers, service providers, and other end users.
The report provides profiles of the companies in the market such as Flash Networks Ltd, Akamai Technologies, Telefonaktiebolaget LM Ericsson, Citrix Systems, Inc., Virtual Graffiti, Inc., Qwilt Inc., Vantrix Corporation, Openwave Mobility, Allot Ltd., and others.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the mobile video optimization market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.