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Direct Carrier Billing Platform Market (Content - Applications & Games, Video & Audio, and Others; Operating System - Android, iOS, and Others): Global Industry Analysis, Trends, Size, Share and Forecasts to 2026

  • Published : July, 2020

  • Rep Id : ICT1452

  • Category : Electronics, ICT and Semiconductors

  • Status : Published

A recent report published by Infinium Global Research on the direct carrier billing platform market provides an in-depth analysis of segments and sub-segments in the global as well as regional direct carrier billing platform market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional direct carrier billing platform market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast, and dollar values of the global direct carrier billing platform market. According to the report, the global direct carrier billing platform market is projected to grow at a healthy CAGR over the forecast period of 2020-2026.

 

Market Insight

Direct carrier billing involves payment using an online method which permits mobile phone users to make purchases by making payment using the mobile phone. This payment process is available on all feature phones and smartphones. Presently, direct carrier billing is being utilized to buy content on any digital platform. In the wake of the rise in the coronavirus-driven event cancellations, marketers are revaluating the way through which they distribute digital content and emulate the personalized experiences delivered by live events. This could result in an increased emphasis on account-based marketing strategies in which marketers tailor digital marketing content specific to their potential customers.

 

Rise in adoption of subscription video-on-demand services and an upsurge in digital content, for example, e-sports and live streaming increase the global direct carrier billing platform market. Acceptance of direct carrier billing platforms is creating opportunities for mobile operators and content providers to upsurge new revenue from streams like seamless, secure, and simple mobile payment options. This platform is habitually used by communication service providers, vendors, and merchants. Furthermore, an increase in interest in direct carrier billing can be accredited to the rise in internet connectivity, better network speeds, and growth in awareness regarding direct carrier billing services among customers. On the contrary, because of increased usage of subscription-based digital content, direct carrier billing platform providers can improve simpler and appropriate payment process and high-speed internet services to benefit digital content publishers and mobile network operators, becoming a market opportunity for platform providers in the market.

 

However, the multiple revenue shares in the value chain and regulations are some of the factors that limit the market growth. The declining brick-and-mortar retail, which comprises over 85% of retail sales in the United States could shift daily shopping to digital channels, such as Amazon and Walmart. It will result in marketers focusing on preserving the existence of omnichannel by detecting the most preferred channels of consumers and send personalized messages to only those channels. It is likely to disturb the demand for marketing automation software. Foremost players involved in the direct carrier billing ecosystem comprise merchants, billing platform providers, and mobile network operators. Furthermore, the availability of a wide range of direct carrier billing platform helps in creating different revenue generation sources for mobile operators, upsurge in the average revenue per user, cost-effective and easy methods to deliver fresh and new content.

 

Among the geographies, North America region is expected to hold the largest share in the global direct carrier billing platform market as countries such as the U.S. and Canada are the front-runners of the adoption of new technology. Further, factors such as upsurge in the use of direct carrier billing platforms and an increase in demands for trending digital contents are the factors driving the market growth in the North America region. Furthermore, the Asia Pacific region is anticipated to witness high growth in the direct carrier billing platform market during the forecast period. The region is characterized by high population density, increasing proliferation of the internet, and the rising popularity of smartphones.

 

Segment Covered

The report on the global direct carrier billing platform market covers segments such as content and operating system. On the basis of content, the sub-markets include applications & games, video & audio, and others. On the basis of the operating system, the sub-markets include android, iOS, and others.

 

Companies Profiled:

The report provides profiles of the companies in the market such as Bango, plc., Boku, Inc., DIMOCO, Fortumo, Centili, Comviva, NTT DOCOMO, Singtel, Mobiyo, and Digital Turbine Inc.

 

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of direct carrier billing platform market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.


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