A recent report published by Infinium Global Research on the go breakfast product market provides an in-depth analysis of segments and sub-segments in the global as well as regional on the go breakfast product market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional on the go breakfast product market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global on the go breakfast product market. According to the report, the global on the go breakfast product market is projected to grow at a CAGR of 4.2% over the forecast period of 2018-2024.
Breakfast is the most important meal of the day. On the go breakfast, products are designed to make the first meal of the day easy. A large number of people are inclined towards on the go breakfast product due to its benefits. These products offer healthy ingredients such as fiber, protein, and carbohydrates. On the go breakfasts products available commercially includes instant porridge sachets and pots, cereal bars, breakfast biscuits, and breakfast drinks.
The busy work schedules of people and changing lifestyle of the consumer across the globe is the primary factor catalyzing the demand of on the go breakfast product market. The growing availability of packaged or processed food and beverages with the concept of on the go breakfast products and growing popularity and easy availability of product across all online distribution channels are the supporting factors fuelling the demand for growth of the market. Nowadays, the consumers are looking for ready-to-eat and easy-to-cook products that require less time to prepare than traditional breakfast product. Additionally, the easy availability of gluten-free, dairy-free baked breakfast and superfood products drives the growth of on the go breakfast products. Furthermore, growing inclination towards a convenient and healthy lifestyle is anticipated to catalyze the demand for on the go breakfast product market. On the hand, less awareness about on the go breakfast products among the consumer in undeveloped countries and more number of people prefer traditional breakfast food are some factors restraining the growth of the market. Moreover, technological advancement and growing awareness about the benefits offered by the on the go breakfast product is anticipated to create growth significant growth opportunities for this market during the forecast period.
Among the geography, North America and Europe hold the largest share for on the go breakfast product market. In North America region, demand for low-calories and healthy product offers demand for market growth. The growing popularity of highly nutritious product among the consumer is the primary factor escalating the demand of on the go breakfast product market in Europe region. The growing trends towards out-of-home breakfast in the U.K. are increasing the demand on the go breakfast product market. The Asia Pacific region is accounted to be the fastest growing market. India, China, and Japan are the major contributors for on the go breakfast product market during the forecast period. The factors responsible for the growth of the market are rapid urbanization coupled with the increasing participation of women in the workforce in Asia Pacific region.
The report on global on the go breakfast product market covers segments such as product and distribution channels. On the basis of product, the sub-markets include breakfast bars, cereal meals, bakery products, sandwiches and burgers, egg meals, sausages and salamis, beverages, and others. On the basis of distribution channels, the sub-markets include hypermarket/supermarket, specialty store, convenience store, and e-commerce.
The report provides regional analysis covering geographies such as North America, Europe, Asia-Pacific, and Rest of the World. In this section, the key trends and market size for each geography are provided over the period of 2016-2024. The countries covered in the North America region include the U.S., Canada, and Mexico; while Asia-Pacific includes China, Japan, India, South Korea, Malaysia, and among others. Moreover, Germany, U.K., France, Spain, and Rest of Europe are included in the European region. The U.S. drives the growth in the North America region, as it is the largest market in this region. The Asia-pacific region offers substantial potential for the market growth owing to rapid growth in markets such as India and China.
The report provides profiles of the companies in the market such as Alara Wholefoods Ltd., Sanitarium, Amy's Kitchen, Inc., Baggrys India Ltd., General Mills, Kellogg NA Co, Uncle Toby's, Country Choice, Raisio Plc., and Nestle.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of on the go breakfast product market. Moreover, the study highlights current market trends and provides forecast from 2018-2024. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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