A recent report published by Infinium Global Research on kefir market provides in-depth analysis of segments and sub-segments in global as well as regional kefir market. The study also highlights the impact of drivers, restraints and macro indicators on the global and regional kefir market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global kefir market. According to the report, the global kefir market is projected to grow at a CAGR of 5.55% over the forecast period of 2018-2024.

Market insight

Kefir is a fermented milk drink that is uniquely cultured. Kefir is a good source of protein, vitamin K2, biotin, folate, enzymes, calcium and vitamin B12 essential for proper body functioning. In addition to that, it has added benefits of probiotics. They are divided into two types such as milk kefir and water kefir. Kefir has several benefits such as improve digestion, helps to lose weight, promote better bone health, fights against cancer, Improves Lactose Intolerance Symptoms and reduce inflammation.

Rising awareness among the consumers related to health benefits associated with kefir across the globe is the major driver boosting the kefir market. Growing a healthy lifestyle is also fuelling market growth. Moreover, the high demand for kefir in Dietary Supplements, Dairy Products, and Pharmaceuticals industry has a positive impact on the growth of the market. Probiotics are living organisms that are found naturally in foods such as kefir, yogurt, and sauerkraut. These are known as friendly bacteria as they compete for space and food against harmful bacteria. Growing interest in prebiotic and gut health is the factor fuelling the growth of kefir market. However, lactose intolerant among the consumer owing to lack adequate awareness about the health benefits of kefir is anticipated to hamper the growth of the kefir market. Furthermore, some of the manufacturers are focusing on research and development in kefir product generating significant opportunities to the global kefir market in the upcoming years.

Among the geographic, Europe accounted to hold the largest share in terms of kefir market. Rising health awareness related to benefits offered from kefir among the European counties is boosting the market in the Europe region. North America is the second largest region in Kefir Market In which the U.S holds maximum market share in kefir market across the North American region. In addition, rising kefir demand in the pharmaceutical industry is also boosting the market in this region. In the Asia-Pacific region, China has a significant growth in kefir market followed by India.

Segment Covered

The report on global kefir market covers segments such as type, flavor, and application. On the basis of type, the global kefir market is categorized into organic kefir, frozen kefir, greek kefir, and low-fat content kefir. On the basis of flavor, the global kefir market is categorized into regular and flavored. On the basis of application, the global kefir market is categorized into dietary supplements, dairy products, sauces & dips, and pharmaceuticals.

Geographic Coverage

The countries covered in the North America region include the U.S., Canada, and Mexico; while Asia-Pacific includes China, Japan, India, South Korea, Malaysia, and among others. Moreover, Germany, U.K., France, Spain, and Rest of Europe are included in the European region. 

The U.S. drives the growth in the North America region as it is the largest market in the region. The Asia-Pacific region offers substantial potential for the market growth owing to rapid growth in markets such as India and China. The APAC region is projected to experience growth at a CAGR of x.x% over the period of 2018-2024.

Companies Profiled:

The report provides profiles of the companies in the global kefir market such as Koninklijke DSM N.V., Döhler Group, Danlac Canada INC., Groupe Danone, Kerry Group, Lifeway Foods Inc., E.l du Pont de Nemours and Company, Hain Celestial and Archer Daniels Midland.

Report Highlights:

The report provides deep insights on demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the global kefir market. Moreover, IGR-Growth Matrix analysis given in the report brings insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of kefir market. Moreover, the study highlights current market trends and provides forecast from 2018-2024. We also have highlighted future trends in the kefir market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings insight into the market share of the leading players. This report will help manufacturers, suppliers, and distributors of the kefir market to understand the present and future trends in this market and formulate their strategies accordingly.