A recent report published by Infinium Global Research on the athleisure market provides an in-depth analysis of segments and sub-segments in the global as well as the regional athleisure market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional athleisure market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global athleisure market. According to the report, the global athleisure market is projected to grow at a CAGR of 6.9% over the forecast period of 2019-2025.
Athleisure is a trend in fashion in which clothes are designed for workouts and other athletic activities. Athleisure wear is more comfortable than other types of clothing. Therefore, people enjoy wearing it in their everyday lives. It can be even worn at the workplace, school, or at other casual or social occasions. Some of the athleisure outfits are yoga pants, sneakers, shorts, tights, and leggings. Athleisure wear is useful in avoiding muscle sprains and other ligament & muscle-related injuries, suitable fitting and proper support provided by these clothes. Further, improvement of performance at the gym is a desire of every fitness-follower. So, while burning calories of the body, the blood pumps oxygen to the muscles, lactic acid builds up as an outcome, that frequently causes pain, exhaustion, and cramping. Thus, the athleisure wear helps in the stimulation of blood flow and hence, the production of lactic acid is reduced, owing to which athleisure wear is preferred during gym workouts.
Growing consumer’s awareness regarding fitness and growth in consumer’s income are driving the growth of the athleisure market. Further, increasing participation of the old and youth population in physical activities boosts the demand for the sports-related products thus motivating market growth. Athleisure is generally worn to project a sporty, casual and streetwear style, but the trend and market have shifted towards fitness inspired fashion which means athleisure wear is becoming well-integrated with fashion. On the other hand, growth in a number of fake products is leading to safety & quality issues for consumers and brand damage for key market players.
Besides, unstable cost of raw materials and the high cost of designing lead to high cost of the final product. So, the high cost of athleisure wear is resulting in decreasing sales among price-sensitive consumers. Again, many organizations such as women’s sports foundation, feminist majority foundation, box girls, and others are taking women empowerment initiatives and running campaigns to promote sports participation. This factor is further anticipated to provide growth opportunities for the athleisure market. Additionally, growth in the use of green textile and manufacturing of athleisure wear using sustainable methods is likely to drive the growth of the market during the upcoming years.
Among the geographies, North America has led the athleisure market followed by Europe region. The growth in the trend of athleisure wear as casual and office wear is driving the growth of North America region. Further, in the Europe region due to the high popularity of sports events that increase participation and demand for fashion outfits. This factor boosts the demand for athleisure wear in Europe region. Asia-Pacific is likely to witness the highest growth rate for the athleisure market owing to growth in participation of the youth population in sports activities and rise in concerns towards health & wellness.
The Indian government is giving huge importance to the fitness-driven lifestyle and are running several campaigns and programs to boost the growth of the overall sports and fitness industry along with the athleisure industry. The introduction of an International Yoga Day and fitness trend by Prime Minister, Shri Narendra Modi is one of the motivating factors. Such initiatives and campaigns may help to escalate the growth of the athleisure market.
The report on global athleisure market covers segments such as product, and fabric. On the basis of product, the sub-markets include rash guard, wet suit, & swimwear, bottom wears (yoga pants, shorts, tights, leggings), footwear (sports shoes, aqua shoes, aqua socks, sneakers), innerwear, and topwear. On the basis of fabric, the sub-markets include polyester, neoprene, spandex, nylon, polypropylene, and cotton.
The report provides profiles of the companies in the market such as Under Armour, Inc., PUMA SE, NIKE, Inc., DICK'S Sporting Goods, Inc., ASICS Corporation, Skechers U.S.A., Inc., PVH Corp., Gap Inc., Columbia Sportswear Company, and adidas AG.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the athleisure market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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