A recent report ongoing study by Infinium Global Research on the quick commerce market provides an in-depth analysis of segments and sub-segments in the CEEC as well as regional quick commerce market. The study also highlights the impact of drivers, restraints, and macro indicators on the CEEC and regional quick commerce market over the short term as well as long term. The report is a comprehensive presentation of trends, forecasts, and dollar values of the CEEC quick commerce market. The CEEC quick commerce market is projected to grow at a CAGR of 19.49% between 2024 and 2032, expanding from USD 516.93 Million, in 2024, to USD 2148.92 Million in 2032.
The CEEC quick commerce market refers to the rapidly growing sector in Central and Eastern European Countries that focuses on ultra-fast delivery of groceries, essentials, and consumer goods, typically within 10 to 30 minutes, leveraging digital platforms, micro-fulfillment centers, and advanced logistics solutions. The quick commerce market in Central and Eastern Europe (CEEC) is experiencing trends such as AI-powered demand prediction, the growth of hybrid shopping models, and increased investments in micro-fulfillment centers to enhance delivery speed. Additionally, sustainable logistics, including electric delivery fleets, and the expansion of digital payment solutions are enhancing operational efficiency and customer convenience across the region. Leading players in the market involve, Wolt, Glovo, Rohlik Group, Getir, Flink, and others. Companies in the CEEC quick commerce market are implementing strategies such as AI-powered inventory management, expansion of dark stores, and strategic partnerships with local retailers. They also optimize last-mile delivery using autonomous vehicles, leveraging data analytics for personalized promotions, and enhancing customer experience through subscription-based loyalty programs. Companies in the CEEC quick commerce market encounter distinct challenges, including fragmented logistics networks, evolving consumer preferences, and strict labor regulations. To overcome these, businesses are leveraging technology-driven demand forecasting and implementing automation in warehouses. Additionally, partnerships with local suppliers and micro-fulfillment centers help streamline operations, while flexible workforce models and regulatory advocacy support sustainable growth in the evolving quick commerce landscape.
The quick commerce market in CEEC is driven by rapid digital transformation, reshaping consumer expectations and operational efficiencies. Cloud-based micro-fulfillment centers enhance inventory management, ensuring quick dispatch of high-demand products. Additionally, the rise of 5G connectivity boosts app-based transactions by minimizing lag times. With advancements in digital payments, including cryptocurrency, quick commerce companies in CEEC are unlocking new revenue opportunities and enhancing transaction security. As digital innovations progress, the sector is poised to become more agile, data-driven, and customer-focused, ensuring ongoing growth and competitiveness. Moreover, the quick commerce market in CEEC is rapidly expanding due to increasing urbanization, which is changing retail consumption and delivery infrastructure. Smart city initiatives are enhancing last-mile delivery efficiency. Additionally, urban logistics hubs, including dark stores and automated micro-fulfillment centers, are strategically located in high-density areas to accelerate deliveries. The growing trend of compact living spaces has further increased dependence on on-demand essential services. Urban migration among younger, tech-savvy consumers further boosts demand for app-based grocery delivery. The growth of the quick commerce market in Central and Eastern European Countries (CEEC) is being driven by the rapid expansion of delivery infrastructure. Urban micro-fulfillment centers and investments in dark store warehouses are reducing delivery times, particularly in countries such as Poland and Hungary. Increasing consumer expectations for rapid deliveries are driving retailers to enhance their supply chains and adopt shared logistics hubs for more efficient operations. Overall, with smart infrastructure investments, the CEEC quick commerce market is set for significant expansion. However, high operational costs are restraining the growth of the quick commerce market in Central and Eastern European Countries (CEEC). Increasing fuel and labor costs are driving up last-mile delivery expenses, posing obstacles to business profitability. High warehousing costs, particularly in cities such as Warsaw, Prague, and Budapest, are also a concern. The demand for instant deliveries drives companies to invest in technology-driven logistics, increasing capital expenditures. Without effective cost optimization strategies, these issues may hinder market expansion. Additionally, Logistical complexities are hindering the growth of the quick commerce market in Central and Eastern Europe. The lack of real-time inventory synchronization causes frequent stockouts and wastage, while reliance on third-party logistics limits control during peak demand. Urban congestion in cities such as Warsaw, Prague, and Budapest further interrupt delivery schedules. Companies are exploring micro-fulfillment centers and alternate delivery methods, but without significant investments in digital logistics infrastructure, these barriers will persist. Furthermore, AI-powered demand forecasting is set to create significant opportunities in the CEEC quick commerce market. By utilizing advanced machine learning algorithms, businesses will analyze real-time consumer behavior and purchasing patterns to optimize inventory management, reducing wastage. This technology will enable precise demand forecasting, reducing the risks of stockouts and overstocking. As CEEC countries advance in digital transformation, AI integration in supply chain management is set to improve scalability and efficiency, enhancing the sustainability and profitability of quick commerce. Moreover, the rise of hybrid shopping models is set to create significant opportunities in the CEEC quick commerce market. Retailers in Poland, Czechia, and Hungary are increasingly adopting “click-and-collect” services, which allow customers to order online and pick up items at local stores, thus reducing delivery costs and enhancing convenience. This model also enables personalized promotions based on shopping behavior for better logistics. As digital payments and mobile commerce evolve, hybrid shopping is expected to boost customer loyalty and efficiency, making it a key driver of growth in the CCEC quick commerce market in the coming years.
| Report Coverage | Details |
|---|---|
| Market Size in 2023 | USD 516.93 Million |
| Market Size by 2032 | USD 2148.92 Million |
| Growth Rate from 2024 to 2032 | CAGR of 19.49% |
| Largest Market | _ |
| No. of Pages | 80 |
| Market Drivers |
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| Market Segmentation | By Categories, and By Payment Method |
| Regional Scope | Poland, Slovakia, Hungary, Serbia, and Rest of CEEC |
The report on CEEC quick commerce market covers segments such as categories, and payment method. On the basis of categories, the sub-markets include food and beverages (rte), groceries, electronic items, medicine, personal care products, and others. On the basis of payment method, the sub-markets include online, and cod.
The report provides profiles of the companies in the market such as Wolt, Glovo, Rohlik Group, Getir, Flink, Foodora, Just Eat Takeaway.com, InPost, Bolt, and Uber Technologies Inc..
The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the quick commerce market. Moreover, the study highlights current market trends and provides forecasts from 2024-2032. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.