Client: A leading infant nutrition company seeking to expand its global market presence.
Challenge: The client required comprehensive market research on infant nutrition across nine key countries: Germany, UK, France, Russia, Italy, Spain, USA, Mexico, and Brazil. The research needed to cover:
- Market Size: Understanding the current market value of infant formula and related products in each country.
- Growth Opportunities: Identifying potential areas for market expansion and product development within each market.
- Competition Study: Analyzing the competitive landscape, including key players, market share, and brand positioning for each country.
- Distribution Channel Analysis: Evaluating the different distribution channels used for infant nutrition products in each market (e.g., supermarkets, pharmacies, online retailers).
- Product Placement Study: Assessing ideal product placement strategies within retail channels for each country, considering factors like consumer demographics, shopping habits, and existing brand presence.
Infinium Global Research's Approach:
Infinium Global Research employed a multi-methodological approach to deliver a comprehensive market analysis:
- Desk Research: Utilizing industry reports, government data, and market intelligence databases to gather data on market size, growth projections, and market trends for each country.
- Consumer Surveys: Conducting online or in-person surveys with parents of young children in each country to understand purchasing habits, brand preferences, and unmet needs in infant nutrition.
- Retail Audits: Analyzing product placement strategies of leading competitors in major retail chains across each country.
- Competitor Analysis: Evaluating the marketing strategies, product portfolios, and brand positioning of key competitors in each market.
Outcomes:
The research provided the client with a detailed market landscape report for each country, including:
- Market Size: A clear picture of the current market value and projected growth of the infant nutrition market.
- Growth Opportunities: Identification of specific product categories, price points, or distribution channels with high growth potential in each country.
- Competitive Landscape: Comprehensive profiles of key competitors, including their market share, brand strengths and weaknesses, and popular product offerings.
- Distribution Channel Analysis: Insights into the preferred distribution channels for infant nutrition products in each market, along with potential challenges and opportunities within each channel.
- Product Placement Strategies: Recommendations for optimal product placement within retail stores based on consumer behavior and competitor analysis for each country.
Benefits for the Client:
- Informed Market Expansion: The data empowered the client to make data-driven decisions about entering new markets or expanding their presence in existing markets.
- Targeted Product Development: Understanding consumer needs and competitor offerings allowed the client to develop products with high market potential in each region.
- Effective Marketing Strategies: Insights into competitor strategies and distribution channels provided a foundation for developing targeted marketing and sales campaigns.
- Optimized Distribution Networks: The understanding of preferred distribution channels in each country helped the client optimize their product placement and reach target consumers more effectively.
“Infinium Global Research's comprehensive market research provided the client with valuable insights into the infant nutrition market across nine key countries. This information equipped the client with the knowledge to make strategic decisions regarding market expansion, product development, distribution strategies, and marketing campaigns, ultimately strengthening their position in the global infant nutrition market.”
