The global sanitary ware market is projected to grow at a CAGR of 6.36% over the forecast period of 2019-2025. The report covers segments, by product, material type, and end user.

Prasad Patil

Sanitary Ware Market (Product - Commode, Wash Basin, Urinals, Faucets, Sinks, and Others; Material Type - Ceramic, Metal, and Synthetic; End User - Residential, and Commercial): Global Industry Analysis, Trends, Size, Share and Forecasts to 2025

  • Published : March, 2020

  • Rep Id : SWM342020

  • No. of Pages : 185

In 2018, LIXIL Corporation, a global leader in sanitary ware has acquired India-based Sentini Sanitarywares Pvt. Ltd. The acquisition is done as an expansion strategy and to produce ceramic ware in India. In 2019, Jaquar & Co Pvt. Ltd has acquired a sanitary ware factory from Euro Ceramics Ltd for $15.5 million. The company has done this acquisition to increase its production capacity in India. The manufacturers are expanding their business by acquiring local manufacturers in the developing market like India. The sanitary ware market to witness robust growth in developing countries due to growing sanitary awareness enriched by an increased level of income and government programs for educating households about safe sanitation.


In general terms, sanitary ware refers to sanitary appliances found in installations, such as toilets and bathrooms. Nowadays, sanitary facilities are improving owing to the increasing demand for better sanitation facilities as well as growing supply chain efforts from industry participants. Consumers are investing in high and premium sanitary ware products and hence the manufacturers are focusing on design and technological aspects. The factors such as increasing new construction activities across the world and growing awareness about cleanliness and hygiene are the major driving factors for the sanitary ware market. The construction activities in countries such as the U.S., China, and India is high and it drives the demand for sanitary ware products in this region. Furthermore, the government is taking initiatives ad arranging various programs for cleanliness and hygiene purposes. Conversely, the extraction cost of raw materials especially ceramic and high transportation cost hinders the market growth. Moreover, the rising initiatives by the government to improve the sanitation conditions provide growth opportunities to the market players.


Geographically, the global sanitary ware market is bifurcated into North America, Europe, Asia Pacific, and RoW (the Middle East & Africa and South America) regions. Asia-Pacific dominates the global sanitary ware market. The rising construction activities in the Asia-Pacific countries such as China, India, and Indonesia are driving the demand for sanitary ware products in this region. The infrastructure and construction explosion in the Asia Pacific region in the future with a healthy spread of projects shared between residential, industrial and infrastructural sectors. The strong infrastructure spending in countries such as India, Indonesia, China, Australia, Singapore, Philippines, Thailand, Myanmar, and Vietnam. Indonesia is likely to invest heavily in infrastructure until 2025. Europe is the second-largest market for the sanitary ware due to the presence of major sanitary ware manufacturers such as Roca Sanitario, S.A., Duratex, Sanitec S.A. (Geberit Group), Cersanit, Ideal Standard (UK) Ltd, Duravit AG, among the others.

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