Infinium Global Research has added a new report on Neuromarketing Solutions Market. The report presents analysis of global as well as regional markets of neuromarketing solutions market over the period of 2016 to 2024. Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumer’s sensorimotor, cognitive, and effective response to marketing stimuli. Neuromarketing seeks to understand the rationale behind how consumers make purchasing decisions and their responses to marketing stimuli. Neuromarketing helps to develop fresh viewpoints among marketers and creative thinkers and uncovers emotional and non-conscious responses among respondents. It helps to convert qualitative information into quantitative information for better analysis of responses obtained from respondents.
Global Neuromarketing solution market is showing a positive trend of development around the globe. There are many factors that are helping to boost this market. Neuromarketing helps marketers understand the key factors that persuade a customer to make a purchase. It helps the marketer to gain insights on the consumers buying behavior, which in turn helps the company to formulate effective and efficient marketing strategies. Also, major retail giants are adopting eye tracking & facial coding, functional magnetic resonance imagery (fMRI), biometrics that measures heart rate, and galvanic skin response (GSR) to understand how a person reacts to visual and audio stimuli. These aforementioned factors are responsible for driving the global neuromarketing solutions market.
Among the Geographies, North America has the significant market share followed by Europe. The North America region, houses several leading companies operating in the neuromarketing solutions market, continuous increase in a number of neuromarketing solution providers firm. Highly advanced technological infrastructure has made this region early adopters of technology and provide them first mover advantage in this sector. The Asia Pacific region is showing a huge rise in the global market for neuromarketing solutions in the near future. Countries like India and China are the leading region in the Asia Pacific market for neuromarketing solutions. Moreover, the growth matrix presented by Infinium Global Research identifies the key investment markets in the near future, this will not only help the companies to understand the competitive position in the global neuromarketing solutions market but also make strategic decisions to capture the most lucrative markets in the near future. The market size is presented in terms of value for the historic year 2016 and estimated for forecast period of 2018-2024.
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The recent report identified that
North America dominated the global neuromarketing solutions market over the
last couple of years, while emerging markets of Asia-Pacific and Latin America
are anticipated to contribute significantly to the growth in the neuromarketing
solutions market worldwide.
The report segments the global
neuromarketing solutions market on the basis of Technology.
Global Neuromarketing Solutions
Market by Technology
·
Functional Magnetic Resonance
Imaging (FMRI)
·
Electroencephalography (EEG)
·
Eye Tracking
·
Positron Emission Tomography (PET)
·
Magnetoencephalography (MEG)
Companies Profiled in the Report
·
Tobii Technology
·
iMotions
·
SensoMotoric Instruments
·
LC Technologies
·
SR Research
·
ISCAN, Inc.
·
Compumedics Limited
·
Cadwell Industries, Inc.
·
EB Neuro S.p.A.
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