Neuromarketing Solutions Market

29 Apr


Neuromarketing Solutions Market Poised to Grow at a CAGR of 9.1% by 2024

  • By admin

  • January, 1970

Infinium Global Research has added a new report on Neuromarketing Solutions Market. The report presents analysis of global as well as regional markets of neuromarketing solutions market over the period of 2016 to 2024. Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumer’s sensorimotor, cognitive, and effective response to marketing stimuli. Neuromarketing seeks to understand the rationale behind how consumers make purchasing decisions and their responses to marketing stimuli. Neuromarketing helps to develop fresh viewpoints among marketers and creative thinkers and uncovers emotional and non-conscious responses among respondents. It helps to convert qualitative information into quantitative information for better analysis of responses obtained from respondents. 

Global Neuromarketing solution market is showing a positive trend of development around the globe. There are many factors that are helping to boost this market. Neuromarketing helps marketers understand the key factors that persuade a customer to make a purchase. It helps the marketer to gain insights on the consumers buying behavior, which in turn helps the company to formulate effective and efficient marketing strategies. Also, major retail giants are adopting eye tracking & facial coding, functional magnetic resonance imagery (fMRI), biometrics that measures heart rate, and galvanic skin response (GSR) to understand how a person reacts to visual and audio stimuli. These aforementioned factors are responsible for driving the global neuromarketing solutions market.

Among the Geographies, North America has the significant market share followed by Europe. The North America region, houses several leading companies operating in the neuromarketing solutions market, continuous increase in a number of neuromarketing solution providers firm. Highly advanced technological infrastructure has made this region early adopters of technology and provide them first mover advantage in this sector. The Asia Pacific region is showing a huge rise in the global market for neuromarketing solutions in the near future. Countries like India and China are the leading region in the Asia Pacific market for neuromarketing solutions. Moreover, the growth matrix presented by Infinium Global Research identifies the key investment markets in the near future, this will not only help the companies to understand the competitive position in the global neuromarketing solutions market but also make strategic decisions to capture the most lucrative markets in the near future. The market size is presented in terms of value for the historic year 2016 and estimated for forecast period of 2018-2024.


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The recent report identified that North America dominated the global neuromarketing solutions market over the last couple of years, while emerging markets of Asia-Pacific and Latin America are anticipated to contribute significantly to the growth in the neuromarketing solutions market worldwide.

The report segments the global neuromarketing solutions market on the basis of Technology.


Global Neuromarketing Solutions Market by Technology

·         Functional Magnetic Resonance Imaging (FMRI)

·          Electroencephalography (EEG)

·          Eye Tracking

·          Positron Emission Tomography (PET)

·          Magnetoencephalography (MEG)


Companies Profiled in the Report

·          Tobii Technology

·         iMotions

·         SensoMotoric Instruments

·         LC Technologies

·         SR Research

·         ISCAN, Inc.

·         Compumedics Limited

·         Cadwell Industries, Inc.

·         EB Neuro S.p.A. 


About Infinium Global Research

Infinium Global Research is a business intelligence company that provides its clients with market information services, solutions, and reports. The intelligence reports include qualitative as well as quantitative information, which are blended using forecasting models in order to project future market demand. Our panels of Subject Matter Experts (SMEs), Analysts, and Consultants use numerous data gathering tools in order to provide you with detailed information on the market as well as a preview of its projected growth. Our repository includes the largest and most credible databases, through which we determine various qualitative and quantitative parameters of the market to provide you with an in-depth business intelligence report.

Infinium Global Research reports and consulting services cover numerous sectors, which include healthcare, chemicals, materials, energy, packaged goods, food and beverages, technology, and communications. These reports provide readers with market insights and detailed analysis of market segments to possible micro levels. Our reports, with stratified research methodology and wider scope of analysis, provide clients with crucial insights and information to meet their every requirement.