A recent report published by Infinium Global Research on the telecom analytics market provides an in-depth analysis of segments and sub-segments in the global as well as regional telecom analytics market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional telecom analytics market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global telecom analytics market. According to the report, the global telecom analytics market is projected to grow at a CAGR of 14.5% over the forecast period of 2019-2025.

Market Insight

Analytics solutions have escalated in popularity in the global telecom industry, their drive stemming from the requirement for data-driven decisions in an overly composite landscape. Data mining, prescriptive modeling procedures and predictive solutions are increasing in relevance to companies in the telecom industry. Telecom companies of all sizes are focused on leveraging the perspective of telecom analytics to increase operational efficiency, gather real-time intelligence, strengthen marketing offer acceptance rate, expand risk management, and many others. An enterprise-wide telecom analytics may be used to gain comprehensions into numerous aspects of customer management, risk and compliance management, workforce management, network management, and sales and marketing management.

Cumulative demand for effective revenue management and a mounting need for churn prevention are some of the significant factors pouring the growth of the telecom analytics market. Furthermore, the increasing attacks and suspicious activities are also driving the market growth. Additionally, the increasing use of descriptive and diagnostic analytics to augment business functions is projected to boost the telecom analytics market growth. Nevertheless, the lack of awareness of telecom analytics among telecom operators is anticipated to restrain market growth. In addition, the consequence of Private Branch Exchange (PBX) in internal operations, vulnerability of mobile devices, and usage of the customer and network data analytics to develop the targeted upselling strategy for effective subscriber engagement are anticipated to create lucrative opportunities to the telecom analytics market.

In order to ensure business steadiness amidst the COVID-19 pandemic, business organizations, particularly in highly affected countries are permitting their employees to work from home. The upsurge in people working from home has led to an increase in demand for online video viewing, downloading, and communication over video conferencing, all of which are leading to augmented network traffic and data usage. The COVID-19 outbreak shall accelerate the demand for agile and flexible work styles and further impulse the adoption of communication services that tend to advance work-life balance. On the other hand, telecom regulators across the world have postponed their plans of 5G spectrum auction amidst the global epidemic. This is anticipated to have an influence on the commercialization of commercial 5G standalone deployments and revenue generated through 5G services.

Among the geographies, North America region is expected to hold the largest share in the global telecom analytics market owing to the presence of a large number of solution vendors in the United States. Further, the demand for technology in numerous industries is anticipated to drive the telecom analytics market at a faster pace in the North American region. However, the Asia Pacific region is expected to witness significant growth during the forecast period owing to the increasing technology expenditure in major countries, such as Japan, China, and India and growing demand for cost-effective analytical software and services by Small and Medium-sized Enterprises.

Segment Covered

The report on the global telecom analytics market covers segments such as component, application, and deployment mode. On the basis of component, the sub-markets include software, and services. On the basis of application, the sub-markets include sales and marketing management, customer management, risk and compliance management, network management, workforce management, and other applications. On the basis of deployment mode, the sub-markets include on-premise, and cloud.

Companies Profiled:

The report provides profiles of the companies in the market such as International Business Machine Corporation, SAP SE, Cisco Systems Inc., TIBCO Software, Inc., SAS Institute, Adobe Inc., Panorama Software, Alteryx, Sisense, Oracle Corporation, and Other companies.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of telecom analytics market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.