A recent report published by Infinium Global Research on the sports analytics market provides an in-depth analysis of segments and sub-segments in the global as well as regional sports analytics market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional sports analytics market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global sports analytics market. According to the report, the global sports analytics market is projected to grow at a CAGR of 22.2% over the forecast period of 2019-2025.

Market Insight

Sports analytics provide tools to measure the player fitness and team performance, competitive analysis, social media, and business analysis, among other fundamental functions. It has led to the development of sophisticated structures for crunching numbers to foresee prior results, win-loss records, and opponent history, to determine the outcome of an upcoming sporting event. Nowadays, sports analytics solutions are used across a wide range of games comprising football, basketball, and baseball. Furthermore, the real-time data with respect to speed attained, acceleration achieved, runs scored, and energy levels of a player during the game help coaches and team managers in assessing player’s performance in the game. In addition, data generated from the prior games is compiled and utilized for determining the strategy to be applied during the on-going gaming event or sessions.

The increasing investment in sports technology for data-driven decisions is driving the sports analytics market growth. Furthermore, an increase in time required for accessing real-time data and upsurge in demand for predictive insights of fans' preferences boost the growth of the market. In addition, sports analytics market trends include an increase in the amount of on-field data and surge in monitoring, and tracking data of players are the major factors that fuel the growth of the sports analytics market. On the other hand, the high investment and maintenance cost and lack of awareness regarding sports technology hinder the market growth. Conversely, the availability of cost-effective and high-end computing solutions and escalation in demand for analytics for complex data streaming is projected to provide lucrative opportunities for market growth.

Additionally, the current concern over the spread of coronavirus is also expected to have a negative impact on the sports analytics market. The effects of the COVID-19 outbreak continue to ripple through the world’s health, financial, educational, and commercial institutions, and the sports ecosystem is no different. The COVID-19 has posed to both the sporting world and to physical activity and well-being, including for marginalized or vulnerable groups. To safeguard the health of athletes and others involved, most major sporting events at international, regional, and national levels have been canceled or postponed. The cancellation of games negatively impacts the growth of the sports analytics market.

Among the geographies, the North America region is expected to hold the largest share in the global sports analytics market as countries such as the U.S. and Canada are the front-runners of the adoption of new technology. Further, the companies providing analytical solutions in this region is observed to be investing considerably in research & development activities in order to develop advanced analytics solutions. Furthermore, the Asia Pacific region is expected to register the highest growth during the forecast period owing to the growing popularity of sports as a career option. Countries like China, India, and Japan are the major contributors to the growth in the Asia Pacific sports analytics market.

Segment Covered

The report on the global sports analytics market covers segments such as type, application, deployment mode, and component. On the basis of type, the sub-markets include individual sports, and team sports. On the basis of application, the sub-markets include performance analytics, player and team valuation, player fitness and safety, fan engagement, and broadcast management. On the basis of deployment mode, the sub-markets include on-premise, and cloud. On the basis of component, the sub-markets include solutions, and services.

Companies Profiled:

The report provides profiles of the companies in the market such as International Business Machine Corporation, Zebra Technologies Corporation, Catapult Sports, HCL Technologies Ltd., Exasol, DataArt, Qualitas Global Services LLP, Agile Sports Analytics, TruMedia Networks, Sportradar AG, and Other companies.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the sports analytics market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.