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Rich Communication Services (RCS) Market (Communication Type - A2P, P2A, and P2P; Deployment - Cloud, and On-premise; Services - Content Sharing, IP Video Call, VoIP, File Transfer, and Chat): Global Industry Analysis, Trends, Size, Share and Forecasts to 2026

  • Published : August, 2020

  • Rep Id : ICT1458

  • Category : Electronics, ICT and Semiconductors

  • Status : Published

A recent report published by Infinium Global Research on the rich communication services (RCS) market provides an in-depth analysis of segments and sub-segments in the global as well as regional rich communication services (RCS) market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional rich communication services (RCS) market over the short term as well as long term. The report is a comprehensive presentation of trends, forecasts, and dollar values of the global rich communication services (RCS) market. According to the report, the global rich communication services (RCS) market is projected to grow at a CAGR of 20.2% over the forecast period of 2020-2026.


Market Insight 

Rich Communication Services is the platform that improves the functionality of messaging application that is pre-installed in mobile phones. Additionally, advanced features such as video calls, media sharing, location sharing, and many other features provided by the rich communication services are likely to gain market traction. This is designed as a modern take on texting that rolls features from Facebook Messenger, iMessage, and WhatsApp into one platform. The outbreak of COVID-19 is less likely to affect the growth of the Rich Communication Services market. As the service is more valuable and competitive with popular, feature-rich messaging apps, smartphone manufacturers, carriers, and the cell phone industry’s governing agencies will shift towards Rich Communication Services (RCS) protocol.


Moreover, the high penetration rate of smartphones is one of the major factors augmenting the market. In 2020, it is estimated that the number of Smartphone users in the world is near about 3.5 billion. Moreover, mobile manufacturers, telecom vendors, and third-party application providers are equally supported by rich communication services and are likely to have a positive impact on market growth. Furthermore, RCS plays a major role in the marketing and advertising efforts in order to provide more authentic engagement opportunities that are another factor boosting the market growth. The increasing popularity about over the top (OTT) services is one of the challenges that the market players have to address over the past few years. Several communications vendors have been partnered with various telecom operators to provide rich multimedia content to their customers. This creates greater growth opportunities for the market. For instance, in 2019, Karix Mobile, Service Providers of unified communication solutions had partnered with Google and Reliance Jio Infocomm to support Rich Communication Services.


Among the region, the global Rich Communication Services market is segmented into North America, Europe, Asia Pacific, and Row. North America is accounted to hold a substantial share in the global rich communication market due to the presence of numerous RCS market players and the high adoption rate of advanced technologies in this region. The U.S. is expected to lead the 5G rollout, of the first 5G commercial networks. The Asia Pacific is expected to have the fastest-growing region in the global market over the forecast years. The developing countries such as China, Japan, South Korea, and India primarily power the market growth in this region. Additionally, growth in population, rising disposable income along with increasing Smartphone users, and the use of advanced SMS systems for marketing are some factors that contribute to the market growth. Furthermore, it is estimated that India had 502.2 million Smartphone users as of December 2019.

Rich Communication Services


Segment Covered

The report on the global rich communication services (RCS) market covers segments such as communication type, deployment, and services. On the basis of communication type, the sub-markets include A2P, P2A, and P2P. On the basis of deployment, the sub-markets include cloud and on-premise. On the basis of services, the sub-markets include content sharing, IP video call, VoIP, file transfer, and chat.


Companies Profiled:

The report provides profiles of the companies in the market such as Acision, Orange S.A., Comverse Technology, Inc., SK Telecom Co., Ltd, Xura, Inc., Vodafone Group plc, SAP America Inc, Nokia Networks, Huawei Device Co., Ltd., and Mavenir.


Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the rich communication services (RCS) market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.

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