A recent report published by
Infinium Global Research on the retail analytics market provides an in-depth analysis
of segments and sub-segments in the global as well as regional retail analytics
market. The study also highlights the impact of drivers, restraints, and macro
indicators on the global and regional retail analytics market over the short
term as well as long term. The report is a comprehensive presentation of
trends, forecast and dollar values of the global retail analytics market. According
to the report, the global retail analytics market is projected to grow at a
CAGR of 19.2% over the forecast period of 2019-2025.
Retail analytics allows retailers
to make smarter decisions and it helps to manage business more effectively and
efficiently. It helps to understand crucial data for business regarding
inventory, sales, supply chain activities, and more. Companies operating in the
retail analytics market are adopting strategic mergers, acquisitions, and new
product launches that expand their market share.
The rapid development of
technologies such as artificial intelligence, machine learning, and augmented
reality drive the growth of the retail analytics market. The rapid internet
penetration contributes to the growth of retail analytics market. The rising
use of social media worldwide boosts the growth of the retail analytics market.
The proliferation of smartphones and the digital revolution stimulates the
growth of the retail analytics market. The increasing use of retail analytics
for enhanced profitability, the surge in the rate of return with minimum
investment, and optimized customer relationships boost the growth of the retail
analytics market. In addition, changing consumer behavior with a rising
preference for personalized and tailored shopping promotes the growth of the
retail analytics market. On the other side, the lack of skilled professionals
in retail analytics hampers the growth of the retail analytics market. Moreover,
the growing advancement of cloud-based analytics creates several opportunities
for the growth of the retail analytics market.
Based on geography, the global
retail analytics market is classified into North America, Asia-Pacific, Europe,
and the Rest of the World. Asia-Pacific region is anticipated to have a
dominant share in the global retail analytics market. The growing smartphone
adoption and infrastructure development in the Asia-Pacific region drive the
growth of the retail analytics market in the Asia-Pacific region. Europe is
expected to grow in the global retail analytics market with a healthy CAGR over
the forecast period. The presence of large players in Europe stimulates the
growth of the retail analytics market in Europe. North America is showing
growth in the global retail analytics market.
The report on the global retail
analytics market covers segments such as component, deployment model, and
application. On the basis of component, the sub-markets include software, and
services. On the basis of the deployment model, the sub-markets include
on-premises, and on-demand. On the basis of application, the sub-markets
include customer management, merchandising analysis, pricing analysis,
inventory analysis, performance analysis, and other applications.
The report provides profiles of
the companies in the market such as Microsoft Corporation, Oracle Corporation,
SAS Institute, Inc., International Business Machines Corporation, SAP SE,
Fujitsu Ltd., Qlik Technologies Inc., Angoss Software Corporation, MicroStrategy
Inc., Information Builders Inc., and other companies.
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the market
using analytical tools such as Porter's five forces analysis and DRO analysis
of retail analytics market. Moreover, the study highlights current market
trends and provides forecast from 2019-2025. We also have highlighted future
trends in the market that will affect the demand during the forecast period.
Moreover, the competitive analysis given in each regional market brings an
insight into the market share of the leading players.