A recent report published by Infinium Global Research on programmatic advertising market provides an in-depth analysis of segments and sub-segments in the global as well as regional programmatic advertising market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional programmatic advertising market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global programmatic advertising market. According to the report, the global programmatic advertising market is projected to grow at a CAGR of 31.6% over the forecast period of 2019-2025.

Segment Covered

The report on global programmatic advertising market covers segments such as device type, media type, and platform type. On the basis of device type, the sub-markets include mobile, and desktop. On the basis of media type, the sub-markets include audio ads, video ads, digital display, dooh, and social ads. On the basis of platform type, the sub-markets include real time buying, private marketplace guaranteed, automated guaranteed, and unreserved fixed-rate.

Companies Profiled:

The report provides profiles of the companies in the market such as Baidu, Inc., Alibaba Group Holdings Ltd., Tencent Holdings Ltd., Adobe marketing cloud, DoubleClick, AdRoll, Rubicon Project, Choozle, AdReady, and Centro, Inc.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of programmatic advertising market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.