A recent report published by Infinium Global Research on
programmatic advertising market provides an in-depth analysis of segments and
sub-segments in the global as well as regional programmatic advertising market.
The study also highlights the impact of drivers, restraints, and macro
indicators on the global and regional programmatic advertising market over the
short term as well as long term. The report is a comprehensive presentation of
trends, forecast and dollar values of the global programmatic advertising market.
According to the report, the global programmatic advertising market is
projected to grow at a CAGR of 31.6% over the forecast period of 2019-2025.
The report on global programmatic advertising market covers
segments such as device type, media type, and platform type. On the basis of
device type, the sub-markets include mobile, and desktop. On the basis of media
type, the sub-markets include audio ads, video ads, digital display, dooh, and
social ads. On the basis of platform type, the sub-markets include real time
buying, private marketplace guaranteed, automated guaranteed, and unreserved
The report provides profiles of the companies in the market
such as Baidu, Inc., Alibaba Group Holdings Ltd., Tencent Holdings Ltd., Adobe
marketing cloud, DoubleClick, AdRoll, Rubicon Project, Choozle, AdReady, and
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of programmatic
advertising market. Moreover, the study highlights current market trends and
provides forecast from 2019-2025. We also have highlighted future trends in the
market that will affect the demand during the forecast period. Moreover, the
competitive analysis given in each regional market brings an insight into the
market share of the leading players.