A recent report published by Infinium Global Research on the online dating services market provides in-depth analysis of segments and sub-segments in the global as well as regional online dating services market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional online dating services market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast, and dollar values of the global online dating services market. According to the report, the global online dating services market is projected to grow at a CAGR of 9.3% over the forecast period of 2020-2026.
Online dating service aids people to find and acquaint with potential connections over the internet, generally with the goal of developing personal, sentimental, or sexual connections. Online dating service provides a platform for consumers to communicate through PCs or mobile apps with interested individuals. The popularity of matrimonial and dating specific applications is increasing since the launch of Tinder in 2012. Online Dating Services aids the consumer to easily understand what other person is looking for the result of which preference for online dating services over traditional dating increasing tremendously.
Rapidly changing communication habits, an increase in time people spending on smartphones and rising internet penetration drive the growth of online dating services. Online dating services suggest the match to the consumers as per their preferences which are convenient and hassle-free as they allow people to find the matches without meeting them personally this will boost the demand for online dating services. Most of the online dating services have different business models such as paid subscription and unpaid or free subscription, free subscription users are a limited number of potential matches resulting in which consumers opt for paid subscriptions. Increasing the number of paid subscriptions is anticipated to drive the growth of the online dating services market. Further, the rising single adult population with a diminishing interest in monogamous relationships is a major driver for the online dating services Market. However, infiltration of the fake profiles along with a highly unbalanced gender ratio hinders the growth of the online dating services market. Nonetheless, easy search criteria based on individual interests will have a positive impact on the growth of the online dating services market over the forecast period.
Geographically, North America has a higher rate of internet penetration of 80%. It is regarded as a mature stage in the online dating services market reason the US population has a greater amount of individuals, which is the client base for multiple suppliers of internet dating services. Around 43 million users were active on different online dating apps in North America in 2016 according to statistics. The online dating services market projected to grow with a CAGR of around 4% over the forecast period of 2020-2026 in North America.
The report on the global online dating services market covers segments such as service, gender, age, and revenue model. On the basis of service, the sub-markets include casual, socialize, and marriage. On the basis of gender, the sub-markets include male, female, and LGBT. On the basis of age, the sub-markets include below 20 years, 20-30 years, 30-40 years, and above 40 years. On the basis of the revenue model, the sub-markets include subscription, and advertising.
The report provides profiles of the companies in the market such as Match Group, Inc., Spice of Life, Badoo, Spark Networks SE, eharmony, Inc., Love Group Global Limited, Grindr LLC, Bumble, The Meet Group, and Zoosk, Inc.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the online dating services market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.