A recent report published by Infinium Global Research on loyalty
management market provides in-depth analysis of segments and sub-segments in
the global as well as regional loyalty management market. The study also
highlights the impact of drivers, restraints, and macro indicators on the
global and regional loyalty management market over the short term as well as
long term. The report is a comprehensive presentation of trends, forecast and
dollar values of global loyalty management market. According to the report, the
global loyalty management market is projected to grow at a healthy CAGR of over
the forecast period of 2019-2025.
The loyalty management supports businesses to meet the target and
give incentives to the right customers. Loyalty management software is one of
such tools and businesses are using this tool to achieve customer loyalty data
Increasing adoption of emerging technologies and innovation in the
solutions and software fuels the growth of the global loyalty management
market. Increasing adoption of emerging mobile technology and applications is
the driving factor for the growth of the global loyalty management market.
Growing usage of digital cards and increased focus on customer experience
management fuels the growth of the market. On the other hand, lack of awareness
due to low loyalty programs among society may hamper the growth of the global
loyalty management market. Moreover, increasing the capital investment of a
major key player for the card loyalty management system technology creates an
opportunity for the growth of the global loyalty management market. Growing
demand for the online reward management solution creates an opportunity for the
growth of the global loyalty management market.
Geographically, North America region dominates by the largest
market share in the Loyalty management market due to the adoption of new
technologies and high capital investment in loyalty programs in various
industry verticals. An increasing number of customer choice for the retail
shops boost growth in the region. In North America, the U.S. dominates the
market followed by Canada and Mexico. Asia-Pacific region is expected to boost
the growth of the loyalty management market in the forecast period. In the
Asia-Pacific, China holds the largest market share followed by Japan and India.
A growing number of cardholders and the usage of digital rewards boost the
growth of the market. A growing number of smartphone user and an increasing
number of mobile application boost the growth of the market in the Asia-Pacific
The report on global loyalty management market covers segments
such as deployment, organization size, and end user. On the basis of
deployment, the sub-markets include on-premise, and cloud. On the basis of
organization size, the sub-markets include small-medium scale enterprise, and
large scale enterprise. On the basis of end user, the sub-markets include BFSI,
media and entertainment, automotive, hospitality, and other end users.
The report provides profiles of the companies in the market such
as Oracle Corporation, SAP SE, International Business Machines Corporation,
TIBCO Software Inc., Aimia Inc., Capillary Technologies, BOND BRAND LOYALTY
INC., ICF International Inc., Blue Ocean Contact Centers, Inc., Antavo Limited,
and Other Companies.
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of loyalty
management market. Moreover, the study highlights current market trends and
provides forecast from 2019-2025. We also have highlighted future trends in the
market that will affect the demand during the forecast period. Moreover, the
competitive analysis given in each regional market brings an insight into the
market share of the leading players.