A recent report published by Infinium Global Research on location analytics market provides in-depth analysis of segments and sub-segments in the global as well as regional location analytics market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional location analytics market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global location analytics market. According to the report, the global location analytics market is projected to grow at a CAGR of 16.29% over the forecast period of 2019-2025.
Location analytics is the procedure or the skill to gain insight from the location or geographic component of business data. The organization can enhance its insight into tabular data by adding a geographic location to the business data and mapping it. Maps and spatial analytics offer a whole new context that is simply not possible with tables and charts. It can also be applied to scientific and disaster prevention efforts. This can visualize the areas that are affected by floods and earthquake in the maps.
Growing demand for the enhanced navigation process in different industry verticals with the location-based application as per consumer preference is the driving factor for the growth of the global location analytics market. The growing demand for predictive analytics provides intelligence that helps to develop smart location strategies fuels the growth of the global location analytics market. On the other hand, issues related to the data privacy and legal concerns and stringent government regulation in different countries regarding data safety may hamper the growth of the global location analytics market. Furthermore, the growing number of smartphone users across the globe and enhancement in the navigation system creates an opportunity for the global location analytics market. Increasing adoption of social media for customer engagement is also an opportunity for the growth of the global location analytics market.
Geographically, North America region dominates by the largest market share in the location analytics market due to the high adoption of the emerging technologies such as big data, artificial intelligence, IoT and cloud as well as growing demand for the real-time data analytics in various application fuels the growth of the market. In North America, the U.S. dominates the market followed by Canada and Mexico. Asia Pacific region is expected to boost the growth of the location analytics market in the forecast period. In the Asia Pacific, China holds the largest market share followed by Japan and India. As the growing demand for location in the supply chain for various industries and a growing number of smartphone user and increasing awareness for the enhanced navigation system boost the growth of the market in the Asia-Pacific region.
The report on global location analytics market covers segments such as component, location type, and application. On the basis of component, the sub-markets include solutions, and services. On the basis of location type, the sub-markets include indoor, and outdoor. On the basis of application, the sub-markets include remote monitoring, and risk management.
The report provides profiles of the companies in the market such as Oracle Corporation, Microsoft Corporation, TIBCO Software Inc., Trimble, Inc., Hexagon AB, and Other Companies.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of location analytics market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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