report published by Infinium Global Research on the location analytics market
provides an in-depth analysis of segments and sub-segments in the global as well
as regional location analytics market. The study also highlights the impact of
drivers, restraints, and macro indicators on the global and regional location
analytics market over the short term as well as long term. The report is a
comprehensive presentation of trends, forecast and dollar values of the global
location analytics market. According to the report, the global location
analytics market is projected to grow at a CAGR of 16.29% over the forecast
period of 2019-2025.
analytics is the procedure or the skill to gain insight from the location or
geographic component of business data. The organization can enhance its insight
into tabular data by adding a geographic location to the business data and
mapping it. Maps and spatial analytics offer a whole new context that is simply
not possible with tables and charts. It can also be applied to scientific and
disaster prevention efforts. This can visualize the areas that are affected by
floods and earthquakes in the maps.
demand for the enhanced navigation process in different industry verticals with
the location-based application as per consumer preference is the driving factor
for the growth of the global location analytics market. The growing demand for
predictive analytics provides intelligence that helps to develop smart location
strategies fuels the growth of the global location analytics market. On the
other hand, issues related to data privacy and legal concerns and stringent
government regulation in different countries regarding data safety may hamper
the growth of the global location analytics market. Furthermore, the growing
number of smartphone users across the globe and enhancement in the navigation
system creates an opportunity for the global location analytics market.
Increasing adoption of social media for customer engagement is also an
opportunity for the growth of the global location analytics market.
North America region dominates by the largest market share in the location
analytics market due to the high adoption of emerging technologies such as
big data, artificial intelligence, IoT and cloud as well as growing demand for real-time data analytics in various applications fuels the growth of the market.
In North America, the U.S. dominates the market followed by Canada and Mexico.
Asia Pacific region is expected to boost the growth of the location analytics
market in the forecast period. In the Asia Pacific, China holds the largest
market share followed by Japan and India. As the growing demand for location in
the supply chain for various industries and a growing number of smartphone users
and increasing awareness for the enhanced navigation system boost the growth of
the market in the Asia-Pacific region.
The report on The global location analytics market covers segments such as component, location
type, and application. On the basis of component, the sub-markets include
solutions, and services. On the basis of location type, the sub-markets include
indoor, and outdoor. On the basis of application, the sub-markets include
remote monitoring, and risk management.
provides profiles of the companies in the market such as Oracle Corporation,
Microsoft Corporation, TIBCO Software Inc., Trimble, Inc., Hexagon AB, and
provides deep insights into the demand forecasts, market trends, and micro and
macro indicators. In addition, this report provides insights into the factors
that are driving and restraining the growth in this market. Moreover, The
IGR-Growth Matrix analysis given in the report brings an insight into the
investment areas that existing or new market players can consider. The report
provides insights into the market using analytical tools such as Porter's five
forces analysis and DRO analysis of the location analytics market. Moreover, the
study highlights current market trends and provides forecast from 2019-2025. We
also have highlighted future trends in the market that will affect the demand
during the forecast period. Moreover, the competitive analysis given in each
regional market brings an insight into the market share of the leading players.