A recent report published by Infinium Global Research on electronic shelf label market provides an in-depth analysis of segments and sub-segments in the global as well as regional electronic shelf label market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional electronic shelf label market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global electronic shelf label market. According to the report, the global electronic shelf label market is projected to grow at a CAGR of 20.1% over the forecast period of 2019-2025.

Market Insight

Electronic shelf label is used by retailers that display product pricing on shelves. The product pricing is updated from a central control server whenever the rice gets changed. The server uses a wireless communication network to communicate with the electronic shelf label. The ESL is attached to the front edge of a retail shelf. The product pricing and offers related to the product are automatically updated and displayed.

The factors such as high accuracy, minimized labor cost, and reduced risk of human error drive the growth of the electronic shelf label market. The growing adoption of Near Field Communication (NFC) technology in multiple devices such as smartphones and POS systems will augment the expansion of the market. Further, trending automation in the retail industry stimulates the growth of the market. The increasing demand for cost-efficient and less time-consuming alternative to paper labels propels the growth of the electronic shelf label market. The use of electronic shelf labels promotes operational efficiency with real-time product positioning. Additionally, the electronic shelf label enables flexibility to make immediate price changes. This system has an E-link display or LCD that shows UPC and the price of the product. In addition, the development of retail digitalization boosts the advancement in the electronic shelf label market. The increasing adoption of electronic shelf label by the retail stores such as supermarkets, hypermarkets, and retail outlets fuel the growth of the market. On the flip side, high cost for installation hinders the growth of the electronic shelf label market. Moreover, technological development creates several opportunities in the global electronic shelf label market.

Geographically, the global electronic shelf label market is divided into North America, Asia-Pacific, Europe, and the Rest of the World. Europe is expected to have a dominant share in the global electronic shelf label market. The early adoption of electronic shelf labels in Europe led to the growth of the electronic shelf label market in the region. Asia-Pacific region is anticipated to grow in the global electronic shelf label market with a healthy CAGR over the forecast period. The presence of retail giants and the easy availability of processing machinery in the Asia-Pacific region stimulate the growth of the electronic shelf label market in the Asia-Pacific region. Additionally, the growth of full graphic e-paper display in Asia-Pacific propels the market growth in the region. North America has lucrative growth opportunities in the global electronic shelf label market. The presence of a large number of retail stores and favorable government initiatives in North America drive the growth of the market in the region.

Segment Covered

The report on global electronic shelf label market covers segments such as type, component, communication technology, and store type. On the basis of type, the sub-markets include LCD ESL, segmented e-paper ESL, and full-graphic e-paper ESL. On the basis of component, the sub-markets include batteries, transceivers, microprocessors, displays, and other components. On the basis of communication technology, the sub-markets include radio frequency, near field communication, infrared, and other communication technologies. On the basis of store type, the sub-markets include hypermarkets, non-food retail stores, specialty stores, supermarkets, and other store types.

Companies Profiled:

The report provides profiles of the companies in the market such as Samsung Electro-Mechanics, E Ink Holdings Inc., Displaydata Ltd., Diebold Nixdorf, Teraoka Seiko Co., Ltd., NZ Electronic Shelf Labelling Ltd., SES-Imagotag, Pricer AB, Forbix Semicon India Pvt. Ltd., Advantech U.S., Inc., and Other companies.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the electronic shelf label market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.