A recent report published by Infinium Global Research on DOOH
market provides an in-depth analysis of segments and sub-segments in the global as
well as regional DOOH market. The study also highlights the impact of drivers,
restraints, and macro indicators on the global and regional DOOH market over
the short term as well as long term. The report is a comprehensive presentation
of trends, forecast and dollar values of the global DOOH market. According to the
report, the global DOOH market is projected to grow at a CAGR of 10.0% over the
forecast period of 2019-2025.
Digital out-of-home media is a digital media that appear in
environments accessible to the public. This includes outdoor signage and
digital billboards as well as networks of screens found in businesses like
malls and healthcare providers. This is found in a variety of places such as
shopping malls and retail stores, movie theaters, medical waiting rooms,
airports, train stations, and bus shelters and beside major roadways. The DOOH
is a cost-effective medium for promoting and branding of any product or service
this is driving the growth of DOOH market. The Digital-out-of-home is rapidly
advancing as traditional advertisers increasingly realize the value of trading
static billboards for digital.
DOOH is undergoing rapid expansion, fueled by falling prices for
LCD and LED display technology and the emergence of a programmatic marketplace.
This is driving the DOOH market. Further new technologies enable DOOH to
integrate more effectively with other platforms, such as mobile, tablet and TV.DOOH
with superfast Wi-Fi, built-in device-charging and a tablet giving access to
local maps and other points of interest this technological advancement in
display technologies provide growing demand for the market. It is becoming
more integrated into the developing digital infrastructure for smart cities.
Again growing Infrastructure Investments in emerging countries with improved
digital out of home advertising space linked with Wi-Fi, equipped with facial
recognition and offering connectivity for mobile audiences is driving the
demand for the DOOH market. Additionally, with the growing adoption of
digitalization, consumers are more inclined towards digital out of home
advertising. It can efficiently target customers by behavior, location, and demographics.
However, a growing trend of online and broadcast advertisements is restraining
the growth of the DOOH market. Moreover, the location-based consumer insights
provided by the data industry provides growing opportunities for the DOOH
North America is the largest revenue making region for the DOOH
market owing to the most technologically advanced in this region such as
cutting edge technology that is used in the advertisement sector. Further, a
continuous awareness regarding the benefits of commercial displays provides a
growing demand for the DOOH market in this region.
The report on the global DOOH market covers segments such as product,
application, and vertical. On the basis of product, the sub-markets include
billboards, street furniture, and transit. On the basis of application, the
sub-markets include indoor, and outdoor. On the basis of vertical, the
sub-markets include commercial, infrastructural, and institutional.
The report provides profiles of the companies in the market such
as Lamar Advertising Company, JCDecaux, Clear Channel Outdoor Holdings, Inc,
OUTFRONT Media, Daktronics, Prismview LLC, NEC Display Solutions, Ltd, Stroer
SE & Co. KGaA, Broadsign International LLC, and Christie Digital Systems
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of DOOH market.
Moreover, the study highlights current market trends and provides forecast from
2019-2025. We also have highlighted future trends in the market that will
affect the demand during the forecast period. Moreover, the competitive
analysis given in each regional market brings an insight into the market share
of the leading players.