A recent report published by Infinium Global Research on DOOH market provides an in-depth analysis of segments and sub-segments in the global as well as regional DOOH market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional DOOH market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global DOOH market. According to the report, the global DOOH market is projected to grow at a CAGR of 10.0% over the forecast period of 2019-2025.
Digital out-of-home media is a digital media that appear in environments accessible to the public. This includes outdoor signage and digital billboards as well as networks of screens found in businesses like malls and healthcare providers. This is found in a variety of places such as shopping malls and retail stores, movie theaters, medical waiting rooms, airports, train stations, and bus shelters and beside major roadways. The DOOH is a cost-effective medium for promoting and branding of any product or service this is driving the growth of DOOH market. The Digital-out-of-home is rapidly advancing as traditional advertisers increasingly realize the value of trading static billboards for digital.
DOOH is undergoing rapid expansion, fueled by falling prices for LCD and LED display technology and the emergence of a programmatic marketplace. This is driving the DOOH market. Further new technologies enable DOOH to integrate more effectively with other platforms, such as mobile, tablet and TV.DOOH with superfast Wi-Fi, built-in device-charging and a tablet giving access to local maps and other points of interest this technological advancement in display technologies provide growing demand for the market. It is becoming more integrated into the developing digital infrastructure for smart cities. Again growing Infrastructure Investments in emerging countries with improved digital out of home advertising space linked with Wi-Fi, equipped with facial recognition and offering connectivity for mobile audiences is driving the demand for the DOOH market. Additionally, with the growing adoption of digitalization, consumers are more inclined towards digital out of home advertising. It can efficiently target customers by behavior, location, and demographics. However, a growing trend of online and broadcast advertisements is restraining the growth of the DOOH market. Moreover, the location-based consumer insights provided by the data industry provides growing opportunities for the DOOH market.
North America is the largest revenue making region for the DOOH market owing to the most technologically advanced in this region such as cutting edge technology that is used in the advertisement sector. Further, a continuous awareness regarding the benefits of commercial displays provides a growing demand for the DOOH market in this region.
The report on the global DOOH market covers segments such as product, application, and vertical. On the basis of product, the sub-markets include billboards, street furniture, and transit. On the basis of application, the sub-markets include indoor, and outdoor. On the basis of vertical, the sub-markets include commercial, infrastructural, and institutional.
The report provides profiles of the companies in the market such as Lamar Advertising Company, JCDecaux, Clear Channel Outdoor Holdings, Inc, OUTFRONT Media, Daktronics, Prismview LLC, NEC Display Solutions, Ltd, Stroer SE & Co. KGaA, Broadsign International LLC, and Christie Digital Systems USA, Inc.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of DOOH market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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