A recent report published by Infinium Global Research on women health and beauty supplements market provides an in-depth analysis of segments and sub-segments in the global as well as regional women health and beauty supplements market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional women health and beauty supplements market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global women health and beauty supplements market. According to the report, the global women health and beauty supplements market is projected to grow at a CAGR of 5% over the forecast period of 2021-2027. The market growing from over USD 51 billion in 2021 to USD 68 billion in 2027. 

Market Insight

Beauty supplements aim to nourish and regenerate the skin, hair, and nails from the inside out, rather than just topically on the surface. On the other hand, health supplements for women provide necessary minerals and vitamins to support their health of women, especially during pregnancy and for old women. There is a range of health supplements available for different categories such as prenatal, postnatal, menopause, and for different age groups. It is generally advised by experts and doctors for women to consume health and beauty supplements over the age of 18. The most preferred vitamins and minerals by women are calcium, fish oil, folate, B Vitamins, Lutein, and vitamin D. Nowadays women are actively consulting health specialists and experts for the health and beauty supplements to be consumed. Additionally, multiple market players are offering top-of-the-line beauty and health supplements for women.

With changing times, the role of women is also changing rapidly, making their responsibilities more complex over the period of time. The population of working women is growing steadily around the world and their schedules are becoming more hectic. Thus, women are becoming more vulnerable to various health issues. Especially pregnant and age-old women need to stay healthy.  In order to stay healthy, women are consuming health supplements to fulfill the nutritional needs of their bodies. The growing health consciousness among women is thus increasing the demand in the market. With little time available for taking care of skin, hair, and nails, women have also increased their consumption of beauty supplements to naturally maintain their skin, nails, and hair health. The growth in the disposable income of women is increasing their spending power and encouraging them to spend more on health and beauty supplements. Both these factors are driving the market.  The growth of the market may be restrained due to stringent government regulations for product approvals. Nevertheless, new growth opportunities are expected to arise as investments in the development of new products are growing.

Women in North America have been always been health conscious and have been following an active lifestyle. Thus, to maintain their health and energy levels, they have been consuming health supplements along with their daily diet. The demand for vitamin and mineral supplements has been high. It especially spikes up during the prenatal and postnatal periods. The geriatric population of women in North America is growing rapidly therefore, the demand for health supplements for the geriatric women population has also gone up. Also, women in North America pay a great deal of attention to their appearance and thus are highly conscious of maintaining their skin, nail, and hair health. The income and purchasing power of women in North America is high and expected to grow rapidly over the period of time. Due to established retail and pharmacy chains with advanced eCommerce platforms the supplement products are easily available in North America. Additionally, a high concentration of brands such as Vivescal, Nature’s Bounty, Solgar, Amway, Herbalife, and others has greatly aided the growth of the market in North America.

Segment Covered

The report on the global women health and beauty supplements market covers segments such as product type, application, consumer type, and distribution channel. On the basis of product type, the sub-markets include minerals and vitamins, proteins, botanicals, omega-3, and others. On the basis of application, the sub-markets include health, and beauty. On the basis of consumer type, the sub-markets include prenatal and postnatal, menopause, premenstrual syndrome, and others. On the basis of distribution channel, the sub-markets include retail stores, drug stores, hypermarkets/supermarkets, online platforms, and others.

Companies Profiled:

The report provides profiles of the companies in the market such as GNC Holdings Inc., Nestle S.A., Herbalife International of America, Inc., Amway Corporation, Bayer AG, Taisho Pharmaceutical Co. Ltd., Swisse Wellness Pty. Ltd., Suntory Holdings Ltd., Fancl Corp., and Pharmavite LLC.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of women health and beauty supplements market. Moreover, the study highlights current market trends and provides forecast from 2021-2027. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.